iPost has all the tools you need for your email marketing efforts. All in an easy-to-use platform that puts power and control back into your hands.

Enable the Integrations

  1. Set up an iPost feed configuration in mParticle in order to generate API key/secret values.
  2. In your iPost account go to Settings -> iPost Confluxery and select mParticle.
  3. Enter your API credentials here, select which events to send and save the configuration.

Supported Event Types

The iPost feed integration only supports mParticle’s custom event type. A full list of iPost events and their associated attributes can be found below.

Event Attributes

Events Custom Attributes
bounce mailing_id,email_bounce_type,event_time
click mailing_id, click_link_name, click_link_content, device, operation_system, browser, email_client, event_time
complaint mailing_id
open mailing_id, event_time, device, platform, browser, email_client
sent mailing_id, send_type, description, email_name, from_email, subject, pre_header, automation_name, automation_type, automation_id, campaign_name
unsubscribe mailing_id

Supported Identities

User Identities

  • Email Address
  • Customer ID

User Attributes

User Attribute Description
ipost_mobile_phone Mobile number of the user in iPost
ipost_uid Unique ID of the user in iPost

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