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Event

Overview

TikTok for Business offers many tools that let you share the actions people take on your website with TikTok. When you share these events with TikTok, you can better optimize your campaigns and measure ad performance.

TikTok’s Events API is a secure server-to-server integration that allows advertisers to share the actions customers take on their websites directly with TikTok, without needing to install a pixel on your website.

Prerequisites

Access Token: When setting up a connection to TikTok, you will need your Access Token. To find your Access Token, go to the Events Manager view on your TikTok dashboard.

Event Source ID: When setting up a connection to TikTok, you will need your Event Source ID, which can be either a Pixel ID, an App ID, or an Offline Event Set ID. To find your Event Source ID, go to the Events Manager view on your TikTok dashboard.

Supported Inputs

  • iOS
  • Android
  • Web
  • Data Feeds

Supported Identifiers

User Identifiers

In outgoing TikTok event payloads, 3 primary user identifiers are supported:

  • Email
  • External ID
  • Phone Number

For each, a drop-down setting is exposed allowing customers to choose which mParticle identity type should be mapped to that value. All outgoing identity information is SHA-256 hashed as per TikTok’s documentation. See Connection Settings for more information.

Device Identifiers

Google Advertising ID (GAID) and Apple Advertising ID (IDFA) are supported as device identifiers for connection types other than legacy web. These values will be hashed and sent when available.

NOTE: Anonymous events (with none of the above identifiers) are supported, but it’s highly recommended to send as many identifiers as possible to ensure optimal match rates.

Supported Events

Standard Event Info

The following event information will be included for all outgoing events, regardless of type.

mParticle Field TikTok Event Field Description
event.name event Conversion event name. Set depending on the incoming event type.
event.source_message_id event_id The default ID used for the dedupliation of events in TikTok. If unavailable, we fallback on event_id
event.timestamp_unixtime_ms timestamp The original event timestamp. This must be in millisecond resolution (ex.1455236520490)
ip context.ip Non-hashed public IP address of the browser. The value from the event batch will be used when present, but when the Enrich with IP Address connection setting is enabled, values from the user’s profile may be used as fallbacks.
event.device_info.http_header_user_agent context.user_agent Non-hashed user agent from the user’s device.

Custom Flags

Custom Flags must be specified on each valid incoming event to support specific fields within each outgoing TikTok event’s context property.

mParticle Custom Flag TikTok Event Field Is Required Description Example
TikTok.URL Context.Page.Url True Page url when event happened. Must start with ‘http://’ or ’https://’, otherwise the event will fail TikTok processing http://demo.mywebsite.com/purchase
TikTok.Referrer Context.Page.Referrer False Page referrer. http://demo.mywebsite.com
TikTok.Callback Context.Ad.Callback False TikTok Click ID (ttclid). This represent a tracking parameter appended to a landing page URL whenever a user clicks on an ad on TikTok. Correctly formatted strings should start with “E.C.P”. Don’t send TikTok dummy values. “E.C.P.v3fQ2RHacdksKfofPmlyuStIIHJ4Af1tKYxF9zz2c2PLx1Oaw15oHpcfl5AH”

mParticle includes these values in outgoing events to TikTok.

User Attributes

The following additional data will be included for Web connections when the Enable Web Migration setting is enabled, and for Feed connections when the Event Source Type is Web.

mParticle User Attribute Data Type TikTok Event Field Description
$FirstName string User.FirstName First name of the user, normalized and hashed
$LastName string User.LastName Last name of the user, normalized and hashed
$City string User.City City of the user, normalized
$State string User.State State of the user, normalized
$Country string User.Country Country of the user, normalized
$Zip string User.ZipCode Zip code of the user, normalized and hashed
campaignId string Ad.CampaignId Campaign ID
adId string Ad.AdId Ad group ID
creativeId string Ad.CreativeId Ad ID
isRetargeting boolean Ad.IsRetargeting Whether the user is a retargeting user
attributed boolean Ad.Attributed Whether the event is attributed
attributionType string Ad.AttributionType Attribution type
attributionProvider string Ad.AttributionProvider Attribution provider

The following partner identity will be forwarded when available for all Web events.

mParticle Partner Identity TikTok Event Field Description
tiktok_cookie_id user.ttp Cookie ID of the user

Application Attributes

The following additional data will be included for connection types other than legacy web when available from the mParticle application info

mParticle Application Info TikTok Event Field Description
package app.AppId App ID
application_name app.AppName App Name
application_version app.Version App Version

Event Mappings for Native mParticle Event Types

The only native mParticle event type that’s supported by this integration is CommerceEvent. mParticle supports the following event mappings:

mParticle Event TikTok Event
Commerce Event with add_to_cart product action. AddToCart
Commerce Event with add_to_wishlist product action. AddToWishlist
Commerce Event with purchase product action. Refunds are not natively supported by TikTok. PlaceAnOrder
Commerce Event with checkout product action. InitiateCheckout
Commerce Event with view_detail product action. ViewContent

Other CommerceEvent types remain unsupported. mParticle supports the following commerce and product information mappings:

mParticle Field TikTok Event Field Description
event.product_action.currency properties.currency ISO 4217 code. Example: “USD”.
event.product_action.total_amount properties.value Value of the order or items sold. Example: 100. Note: Price is the price for a single item, and value is the total price of the order.
event.product_action.products[x].price properties.contents[x].price The price of the item. Example: 25. Note: Price is the price for a single item, and value is the total price of the order.
event.product_action.products[x].quantity properties.contents[x].quantity Number of item. Example: 4
event.product_action.products[x].id properties.contents[x].content_id ID of the product item. Example: “1077218”
event.product_action.products[x].category properties.contents[x].content_category Category of the page/product. Example: “apparel”
event.product_action.products[x].name properties.contents[x].content_name Category of the page/product. Example: “apparel”

Custom Event Mappings

In order to support TikTok event types that don’t map one-to-one with mParticle events, we allow customers to manually configure Custom Mappings for a particular connection within our UI. This feature allows incoming mParticle events to be mapped to known TikTok event types, including with specific attributes and outgoing parameters.

All TikTok event mappings support the description property.

In addition, the following additional properties are supported for each respective event:

  • AddPaymentInfo: price, quantity, currency, value, content_id, content_name, content_category
  • AddToCart: price, quantity, currency, value, content_id, content_name, content_category
  • AddToWishlist: price, quantity, currency, value, content_id, content_name, content_category
  • ClickButton
  • CompletePayment: price, quantity, currency, value, content_id, content_name, content_category
  • Contact
  • Download
  • InitiateCheckout: price, quantity, currency, value, content_id, content_name, content_category
  • PlaceAnOrder: price, quantity, currency, value, content_id, content_name, content_category
  • Search: query
  • Subscribe: currency, value
  • ViewContent: price, quantity, currency, value, content_id, content_name, content_category

Settings

Configuration Settings

Setting Name Data Type Is Required Is Encrypted Description
Access Token string True True Provides access to TikTok’s Events API. You can create an access token in the TikTok Events Manger.

Connection Settings

Setting Name Platform Data Type Default Is Required Description
Event Source Type Feed Web, Feed, App, or Legacy Pixel Batch Web Legacy Pixel Batch Web True The Event Source type corresponding with the Event Source ID of your TikTok dataset. Note that some parameters are not available for Legacy Web. Legacy Web connections should migrate to Web before support for Legacy is eventually removed.
Event Source ID All string null True The Event Source ID of your dataset, either a Pixel ID or an Offline Event Set ID.
Email Identity Type All string Email True The Identity Type to forward as the email to TikTok.
Enable Web Migration Web boolean False False Forward Track Events instead of Legacy Pixel Batch events. Some parameters are not available for Legacy events.
External Identity Type All string Customer ID True The Identity Type to forward as the external ID to TikTok.
Phone Identity Type All string Mobile Number True The Identity Type to forward as the phone number to TikTok.
Content Type All string product True The content_type property can be set to either ‘product’ or ‘product_group’, depending on how your data feed and product catalog are configured on TikTok’s end.
Enrich with IP Address All boolean False False If enabled, a batch will be enriched with the most-recently seen IP address value when missing from the batch.
    Last Updated: December 5, 2024