Valid - The Secure Side of Innovation - Analytics and Modeling - Customer Engagement - Data Quality -Industry Data Solutions

The Valid integration supports the iOS and Android platform.

Supported Features

  • Event Forwarding


To set up the Valid integration, you will need your Valid API Key, provided by your Valid account manager.

Supported User Identities

mParticle will forward the following IDs to Valid:

  • Android ID
  • GAID (Google Advertising ID)
  • Google Cloud Messaging Token
  • IDFV (Apple Vendor ID)
  • IDFA (Apple Advertising ID)
  • Apple Push Notification Token

Data Processing Notes

Valid will not accept data more than 24 hours old.

Supported Events

  • App Event
  • Attribution
  • Commerce Event
  • Privacy Setting Change
  • Push Subscription
  • Screen View
  • Session End

mParticle will also forward the GDPR Consent State to Valid.

Configuration Settings

Setting Name Data Type Default Value Description
API Key string Secret key to use the API, provided by your account manager.

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