Data Subject Request API Version 1 and 2
Data Subject Request API Version 3
Platform API Overview
Accounts
Apps
Audiences
Calculated Attributes
Data Points
Feeds
Field Transformations
Services
Users
Workspaces
Warehouse Sync API Overview
Warehouse Sync API Tutorial
Warehouse Sync API Reference
Data Mapping
Warehouse Sync SQL Reference
Warehouse Sync Troubleshooting Guide
ComposeID
Warehouse Sync API v2 Migration
Bulk Profile Deletion API Reference
Calculated Attributes Seeding API
Custom Access Roles API
Data Planning API
Group Identity API Reference
Pixel Service
Profile API
Events API
mParticle JSON Schema Reference
IDSync
AMP SDK
Initialization
Configuration
Network Security Configuration
Event Tracking
User Attributes
IDSync
Screen Events
Commerce Events
Location Tracking
Media
Kits
Application State and Session Management
Data Privacy Controls
Error Tracking
Opt Out
Push Notifications
WebView Integration
Logger
Preventing Blocked HTTP Traffic with CNAME
Linting Data Plans
Troubleshooting the Android SDK
API Reference
Upgrade to Version 5
Cordova Plugin
Identity
Direct URL Routing FAQ
Web
Android
iOS
Getting Started
Identity
Initialization
Configuration
Event Tracking
User Attributes
IDSync
Screen Tracking
Commerce Events
Location Tracking
Media
Kits
Application State and Session Management
Data Privacy Controls
Error Tracking
Opt Out
Push Notifications
Webview Integration
Upload Frequency
App Extensions
Preventing Blocked HTTP Traffic with CNAME
Linting Data Plans
Troubleshooting iOS SDK
Social Networks
iOS 14 Guide
iOS 15 FAQ
iOS 16 FAQ
iOS 17 FAQ
iOS 18 FAQ
API Reference
Upgrade to Version 7
Upload Frequency
Getting Started
Opt Out
Initialize the SDK
Event Tracking
Commerce Tracking
Error Tracking
Screen Tracking
Identity
Location Tracking
Session Management
Initialization
Content Security Policy
Configuration
Event Tracking
User Attributes
IDSync
Page View Tracking
Commerce Events
Location Tracking
Media
Kits
Application State and Session Management
Data Privacy Controls
Error Tracking
Opt Out
Custom Logger
Persistence
Native Web Views
Self-Hosting
Multiple Instances
Web SDK via Google Tag Manager
Preventing Blocked HTTP Traffic with CNAME
Facebook Instant Articles
Troubleshooting the Web SDK
Browser Compatibility
Linting Data Plans
API Reference
Upgrade to Version 2 of the SDK
Getting Started
Identity
Web
Alexa
Node SDK
Go SDK
Python SDK
Ruby SDK
Java SDK
Overview
Step 1. Create an input
Step 2. Verify your input
Step 3. Set up your output
Step 4. Create a connection
Step 5. Verify your connection
Step 6. Track events
Step 7. Track user data
Step 8. Create a data plan
Step 9. Test your local app
Overview
Step 1. Create an input
Step 2. Verify your input
Step 3. Set up your output
Step 4. Create a connection
Step 5. Verify your connection
Step 6. Track events
Step 7. Track user data
Step 8. Create a data plan
Step 1. Create an input
Step 2. Create an output
Step 3. Verify output
Introduction
Outbound Integrations
Firehose Java SDK
Inbound Integrations
Data Hosting Locations
Compose ID
Glossary
Migrate from Segment to mParticle
Migrate from Segment to Client-side mParticle
Migrate from Segment to Server-side mParticle
Segment-to-mParticle Migration Reference
Rules Developer Guide
API Credential Management
The Developer's Guided Journey to mParticle
Create an Input
Start capturing data
Connect an Event Output
Create an Audience
Connect an Audience Output
Transform and Enhance Your Data
The new mParticle Experience
The Overview Map
Introduction
Data Retention
Connections
Activity
Live Stream
Data Filter
Rules
Tiered Events
mParticle Users and Roles
Analytics Free Trial
Troubleshooting mParticle
Usage metering for value-based pricing (VBP)
Introduction
Sync and Activate Analytics User Segments in mParticle
User Segment Activation
Welcome Page Announcements
Project Settings
Roles and Teammates
Organization Settings
Global Project Filters
Portfolio Analytics
Analytics Data Manager Overview
Events
Event Properties
User Properties
Revenue Mapping
Export Data
UTM Guide
Data Dictionary
Query Builder Overview
Modify Filters With And/Or Clauses
Query-time Sampling
Query Notes
Filter Where Clauses
Event vs. User Properties
Group By Clauses
Annotations
Cross-tool Compatibility
Apply All for Filter Where Clauses
Date Range and Time Settings Overview
Understanding the Screen View Event
Analyses Introduction
Getting Started
Visualization Options
For Clauses
Date Range and Time Settings
Calculator
Numerical Settings
Assisted Analysis
Properties Explorer
Frequency in Segmentation
Trends in Segmentation
Did [not] Perform Clauses
Cumulative vs. Non-Cumulative Analysis in Segmentation
Total Count of vs. Users Who Performed
Save Your Segmentation Analysis
Export Results in Segmentation
Explore Users from Segmentation
Getting Started with Funnels
Group By Settings
Conversion Window
Tracking Properties
Date Range and Time Settings
Visualization Options
Interpreting a Funnel Analysis
Group By
Filters
Conversion over Time
Conversion Order
Trends
Funnel Direction
Multi-path Funnels
Analyze as Cohort from Funnel
Save a Funnel Analysis
Explore Users from a Funnel
Export Results from a Funnel
Saved Analyses
Manage Analyses in Dashboards
Dashboards––Getting Started
Manage Dashboards
Organize Dashboards
Dashboard Filters
Scheduled Reports
Favorites
Time and Interval Settings in Dashboards
Query Notes in Dashboards
User Aliasing
The Demo Environment
Keyboard Shortcuts
Analytics for Marketers
Analytics for Product Managers
Compare Conversion Across Acquisition Sources
Analyze Product Feature Usage
Identify Points of User Friction
Time-based Subscription Analysis
Dashboard Tips and Tricks
Understand Product Stickiness
Optimize User Flow with A/B Testing
User Segments
IDSync Overview
Use Cases for IDSync
Components of IDSync
Store and Organize User Data
Identify Users
Default IDSync Configuration
Profile Conversion Strategy
Profile Link Strategy
Profile Isolation Strategy
Best Match Strategy
Aliasing
Overview
Create and Manage Group Definitions
Introduction
Catalog
Live Stream
Data Plans
Blocked Data Backfill Guide
Predictive Attributes Overview
Create Predictive Attributes
Assess and Troubleshoot Predictions
Use Predictive Attributes in Campaigns
Predictive Audiences Overview
Using Predictive Audiences
Introduction
Profiles
Warehouse Sync
Data Privacy Controls
Data Subject Requests
Default Service Limits
Feeds
Cross-Account Audience Sharing
Approved Sub-Processors
Import Data with CSV Files
CSV File Reference
Glossary
Video Index
Single Sign-On (SSO)
Setup Examples
Introduction
Introduction
Introduction
Rudderstack
Google Tag Manager
Segment
Advanced Data Warehouse Settings
AWS Kinesis (Snowplow)
AWS Redshift (Define Your Own Schema)
AWS S3 Integration (Define Your Own Schema)
AWS S3 (Snowplow Schema)
BigQuery (Snowplow Schema)
BigQuery Firebase Schema
BigQuery (Define Your Own Schema)
GCP BigQuery Export
Snowflake (Snowplow Schema)
Snowplow Schema Overview
Snowflake (Define Your Own Schema)
Aliasing
Collecting media data is critical for tracking user behavior when your customers consume video or audio content through Android and iOS mobile applications or on the web. mParticle provides a toolset for integrating media analytics into your customer experience on Roku as well.
The mParticle Media SDK provides a dedicated API for tracking common media events including session start/end, play, pause, and other milestones, as well as logging recurring advertising impressions and chapters for segmented content.
The mParticle Media SDK works hand in hand with the mParticle platform. Data logged from the Media SDK is forwarded to the Apple SDK.
Before you can begin using the Media SDK, you need to have a working instance of the mParticle core SDK. Please see the core SDK getting started section for more details.
The Roku Media SDK provides a MediaSession
object. Each MediaSession
object represents a single end to end media experience and relates one-to-one to a piece of content. For example, if a customer is watching a video, pausing, seeking and scrubbing, that is considered a single session. If they stop the video, and play another piece of content, that is a new session. So long as the user continues to interact with the same piece of content, you should keep updating and using the same instance of MediaSession
.
'Create the mParticle Task Node
m.mParticleTask = createObject("roSGNode","mParticleTask")
m.mParticleTask.ObserveField(mParticleConstants().SCENEGRAPH_NODES.IDENTITY_RESULT_NODE, "onIdentityResult")
m.mParticleTask.ObserveField(mParticleConstants().SCENEGRAPH_NODES.CURRENT_USER_NODE, "onCurrentUserChanged")
m.mparticle = mParticleSGBridge(m.mParticleTask)
'Media API
customAttributes = {"example custom attribute" : "example custom attribute value"}
mediaSession = mpConstants.MediaSession.build("ABC123", "Space Pilot 3000", mparticleConstants().MEDIA_CONTENT_TYPE.VIDEO, mparticleConstants().MEDIA_STREAM_TYPE.LIVE_STREAM, 1800000)
Once your session is instantiated, you will need to trigger a SessionStart
. This should be done at the moment the user interacts with your content. For example, if the media is set to trigger on a user click, and your player fires a play
event when the content starts, the session must begin before the play
event. Every method accepts the MediaSession
and an optional customAttributes
object. The mParticle Roku SDK DOES NOT track and update the session object for you. If you are missing data downstream, be sure you are setting it here in the session object first.
customAttributes = { "example custom attribute": "example custom attribute value" }
mediaSession = mpConstants.MediaSession.build("ABC123", "Space Pilot 3000", mparticleConstants().MEDIA_CONTENT_TYPE.VIDEO, mparticleConstants().MEDIA_STREAM_TYPE.LIVE_STREAM, 1800000)
m.mparticle.media.logMediaSessionStart(mediaSession, customAttributes)
customAttributes = {"Source" : "Auto Playback"}
m.mparticle.media.logPlay(mediaSession, customAttributes)
pause
mediaSession.currentPlayheadPosition = 1900
customAttributes = {"Source" : "Player Controls"}
m.mparticle.media.logPause(mediaSession, customAttributes)
m.mparticle.media.logMediaContentEnd(mediaSession, customAttributes)
m.mparticle.media.logMediaSessionEnd(mediaSession, customAttributes)
m.mparticle.media.logMediaSessionSummary(mediaSession, customAttributes)
In most cases, advertising comes in as a series of Ad Breaks
which each contain numerous Ads
. The Media SDK provides both sets of functionality so that you can track this behavior.
AdBreakStart
eventadBreak = mpConstants.adBreak.build("XYZ123", "Gamer Ad Collection")
adBreak.duration = 32000
mediaSession.adBreak = adBreak
m.mparticle.media.logAdBreakStart(mediaSession, customAttributes)
AdStart
eventadContent = mpConstants.adContent.build("ABC890", "CP 2077 - Be Cool, Be Anything")
adContent.duration = 16000
adContent.position = 0
adContent.campaign = "CP 2077 Preorder Push"
mediaSession.adContent = adContent
mediaSession.mediaContentTimeSpent = 1950
m.mparticle.media.logAdStart(mediaSession, customAttributes)
AdEnd
or AdSkip
when appropriate. You should also fire Ad Session Summary
if you’d like ad summary events. After calling these methods, set the adContent to invalid, or the ad may accidentally be included in your next mediaSession
callcustomAttributes = { "click_timestamp_ms": 1593007533602 }
mediaSession.adContent.position = 800
mediaSession.mediaContentTimeSpent = 2750
m.mparticle.media.logAdEnd(mediaSession, customAttributes)
m.mparticle.media.logAdSummary(mediaSession, customAttributes)
mediaSession.adContent = invalid
AdBreakEnd
event when all ads have completedm.mparticle.media.logAdBreakEnd(mediaSession, customAttributes)
mediaSession.adBreak = invalid
The SDK also allows you to create custom media events. Use these to track special events appropriate for your unique application while ensuring they will be processed as part of your media data.
customAttributes = {"example custom attribute" : "example custom attribute value"}
m.mparticle.logEvent("Custom Media Event", mparticleConstants().CUSTOM_EVENT_TYPE.MEDIA, customAttributes)
The Media SDK will generate Custom events per the specification below.
The Media SDK exposes methods that will trigger Media Events based on the most common player functions. The Media SDK maps every MediaSession
API to a predefined Custom event name. The table below details all of the predefineed Media Events:
Media Session API | Custom Event Name |
---|---|
logPlay() | ‘Play’ |
logPause() | ‘Pause’ |
logMediaContentEnd:() | ‘Media Content End’ |
logMediaSessionStart() | ‘Media Session Start’ |
logMediaSessionEnd() | ‘Media Session End’ |
logSeekStart() | ‘Seek Start’ |
logSeekEnd() | ‘Seek End’ |
logBufferStart() | ‘Buffer Start’ |
logBufferEnd() | ‘Buffer End’ |
logPlayheadPosition() | ‘Update Playhead Position’ |
logAdClick() | ‘Ad Click’ |
logAdBreakStart() | ‘Ad Break Start’ |
logAdBreakEnd() | ‘Ad Break End’ |
logAdStart() | ‘Ad Start’ |
logAdEnd() | ‘Ad End’ |
logAdSkip() | ‘Ad Skip’ |
logSegmentStart() | ‘Segment Start’ |
logSegmentEnd() | ‘Segment End’ |
logSegmentSkip() | ‘Segment Skip’ |
logUpdateQoS() | ‘Update QoS’ |
logAdSummary() | ‘Ad Session Summary’ |
logSegmentSummary() | ‘Segment Session Summary’ |
logMediaSessionSummary() | ‘Media Session Summary’ |
The media attributes below are a list of all available for capturing valuable information with every media event listed above. The customer will choose which attributes will be logged for each event to best describe the session characteristics for that event at that time. Should you require attributes not listed below, you may add your own media attributes.
Note: Depending on your player, you will need to either enable the callback method to receive updates for playhead position and quality of service (QoS) or set up a job to frequently poll for the current values.
Event Attribute | Description |
---|---|
media_session_id | Unique identifier assigned when media event starts (it is recommended that this be included with every event log) |
media_session_start_time | Timestamp for media session initiation |
media_session_end_time | Timestamp for media session completed, ended, or quit |
media_session_ad_objects | Array of all ad_content_ids consumed |
media_session_custom_attribute | Custom media session attribute |
stream_type | Encoded audio and video streams are assembled in a container “bitstream” such as MP4, FLV, WebM, ASF or ISMA stream types |
content_type | Content type name |
content_id | Unique content identifier |
content_duration | Content duration |
content_title | Content title |
content_asset_id | Content asset id |
content_season | A “season” is a reference to a set of episodes of a show within a specific period of time |
content_episode | An “episode” is a coherent narrative unit within a larger dramatic work, such as a radio, television, audio or video streaming series |
content_daypart | A “daypart” is the time division in a typical broadcast day by different media like Radio and Television. Different part of the days can be Morning shows, afternoon siesta, evening songs or prime time slot. Dayparts can be standard or customized. |
content_originator | Content source name |
content_network | A “network” includes broadcast and cable television networks, television distribution and production, domestic television stations, radio networks and stations, and audio and video streaming services. |
content_mvpd | A “multichannel video programming distributor” (MVPD) include cable operators, multichannel multipoint distribution services, direct broadcast satellite services, or television receive-only satellite program distributors. |
content_feed | Name of content feed |
content_show | Name of show |
content_show_type | Show type |
content_genre | A “genre” is a category of artistic composition, as in videos, music or literature, characterized by similarities in form, style, or subject matter. |
content_rating | A content rating (also known as maturity rating)rates the suitability of TV broadcasts, movies, comic books, or video games to its audience. |
content_authorized | Content rights, release, or licence reference |
content_first_air_date | Date of initial broadcast |
content_digital_date | Date of initial digital distribution |
playhead_position | The current playhead position at the moment the event occured |
buffer_duration | Duration of content buffering |
buffer_percent | Percentage of content buffering |
buffer_position | Playhead positioin when buffering |
seek_position | Playhead position when seek began or ended |
segment_title | Segment title |
segment_index | Segment index |
segment_duration | Segment duration |
ad_break_id | Unique identifier for the ad break. Ad breaks may have one or more pieces of ad content |
ad_break_title | Ad break title |
ad_break_duration | Ad break duration |
ad_content_id | Unique identitifer for a specific piece of ad content |
ad_content_title | Ad content title |
ad_content_duration | Ad content duration |
ad_content_advertiser | Name of advertiser |
ad_content_campaign | Name of campaign |
ad_content_creative | Name of creative |
ad_content_placement | Description of placement |
ad_content_position | Index of position in content |
ad_content_site_id | Identifier of ad content site |
ad_custom_attribute | User defined attribute |
player_name | Then name of the player used |
player_ovp | Online Video Platform name |
player_initial_resolution | The default resolution of the content |
qos_bitrate | Quality of service (QoS) bitrate |
qos_fps | Quality of service (QoS) frames per second |
qos_startup_time | Quality of service (QoS) time from content play event to first frame |
qos_dropped_frames | Quality of service (QoS) dropped frames |
{
"event_type": "custom_event",
"data": {
"custom_event_type": "media",
"event_name": "Play",
"custom_flags": {},
"timestamp_unixtime_ms": "1573828863888",
"event_id": "-109840007014118971",
"source_message_id": null,
"session_id": "-8572887793551346848",
"session_uuid": "29959B6B-9C3B-486F-9807-B5534EA1B16A",
"session_start_unixtime_ms": "1573828757702",
"event_start_unixtime_ms": "1573828863888",
"custom_attributes": {
"content_title": "My sweet sweet media",
"content_duration": "120000",
"content_id": "1234567",
"content_type": "Video",
"stream_type": "OnDemand",
"media_session_id": "96a023b8-b0c7-47b7-b687-09f73b9dfac3",
"playhead_position": "110123"
}
}
}
Was this page helpful?