Singular has built the only unified marketing intelligence platform that delivers attribution, cost aggregation, creative reporting and workflow automation in one place, giving marketers access to unparalleled data granularity.

Supported Features

  • User Analytics
  • Attribution

Event Data Mapping

mParticle’s integration forwards the following event types to Singular

  1. Session Start
  2. Session End
  3. Custom Events
  4. Screen Views
  5. Errors
  6. User Attribute Change Events
  7. User Identity Change Events
  8. Push Subscription
  9. Application State Transition Events
  10. Commerce Events


In order to enable mParticle’s integration with Singular you will need a Singular account to obtain your configuration settings.

Configuration Settings

Setting Name Data Type Default Value Description
API Key string API Key used for authentication. Appears on your Singular dashboard under Settings => API => SDK API Key

Connection Settings

Setting Name Data Type Default Value Platform Description
Application ID string All The identifier of the app on Singular platform as appears in Settings => Apps under the relevant app & platform

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