RTB House is State-of-the-art retargeting, powered by deep learning, made to achieve your digital campaign goals.


  1. In order to connect your RTB House account to mParticle you must receive a Tagging Hash value. Please reach out to your RTB House account manager to receive a tagging hash.
  2. Using the Tagging Hash, configure the RTB House Audience integration via mParticle’s integrations directory.

Supported Identities

User Identities

  • Email Address (MD5)
  • mParticle ID (MPID)

Device Identities

  • Apple IDFA
  • Google Advertising ID


Configuration Settings

Setting Name Data Type Default Value Description
Tagging Hash string Static client tagging hash identifier which you can receive from your RTB House Customer Service Manager.
Send Email boolean False If enabled, email user identities will be forwarded.

Connection Settings

Setting Name Data Type Default Value Description
Configure User Attribute Forwarding bool False If enabled, you can configure user attributes to share for this audience connection.

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