Audience

RTB House is State-of-the-art retargeting, powered by deep learning, made to achieve your digital campaign goals.

Prerequisites

1. In order to connect your RTB House account to mParticle you must receive a Tagging Hash value. Please reach out to your RTB House account manager to receive a tagging hash.
2. Using the Tagging Hash, configure the RTB House Audience integration via mParticle’s integrations directory.

Supported Identities

User Identities

• Email Address (MD5)
• mParticle ID (MPID)

Device Identities

• Apple IDFA
• Google Advertising ID

Settings

Configuration Settings

Setting Name	Data Type	Default Value	Description
Tagging Hash	string		Static client tagging hash identifier which you can receive from your RTB House Customer Service Manager.
Send Email	boolean	False	If enabled, email user identities will be forwarded.

Connection Settings

Setting Name	Data Type	Default Value	Description
Configure User Attribute Forwarding	bool	False	If enabled, you can configure user attributes to share for this audience connection.