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API References

Data Subject Request API

Data Subject Request API Version 1 and 2

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Data Mapping

Warehouse Sync SQL Reference

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ComposeID

Warehouse Sync API v2 Migration

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Group Identity API Reference

Pixel Service

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Events API

mParticle JSON Schema Reference

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Client SDKs

AMP

AMP SDK

Android

Initialization

Configuration

Network Security Configuration

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IDSync

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Opt Out

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WebView Integration

Logger

Preventing Blocked HTTP Traffic with CNAME

Linting Data Plans

Troubleshooting the Android SDK

API Reference

Upgrade to Version 5

Cordova

Cordova Plugin

Identity

Direct Url Routing

Direct URL Routing FAQ

Web

Android

iOS

Flutter

Getting Started

Usage

API Reference

iOS

Workspace Switching

Initialization

Configuration

Event Tracking

User Attributes

IDSync

Screen Tracking

Commerce Events

Location Tracking

Media

Kits

Application State and Session Management

Data Privacy Controls

Error Tracking

Opt Out

Push Notifications

Webview Integration

Upload Frequency

App Extensions

Preventing Blocked HTTP Traffic with CNAME

Linting Data Plans

Troubleshooting iOS SDK

Social Networks

iOS 14 Guide

iOS 15 FAQ

iOS 16 FAQ

iOS 17 FAQ

iOS 18 FAQ

API Reference

Upgrade to Version 7

Roku

Getting Started

Identity

Media

React Native

Getting Started

Identity

Unity

Upload Frequency

Getting Started

Opt Out

Initialize the SDK

Event Tracking

Commerce Tracking

Error Tracking

Screen Tracking

Identity

Location Tracking

Session Management

Xbox

Getting Started

Identity

Web

Initialization

Configuration

Content Security Policy

Event Tracking

User Attributes

IDSync

Page View Tracking

Commerce Events

Location Tracking

Media

Kits

Application State and Session Management

Data Privacy Controls

Error Tracking

Opt Out

Custom Logger

Persistence

Native Web Views

Self-Hosting

Multiple Instances

Web SDK via Google Tag Manager

Preventing Blocked HTTP Traffic with CNAME

Facebook Instant Articles

Troubleshooting the Web SDK

Browser Compatibility

Linting Data Plans

API Reference

Upgrade to Version 2 of the SDK

Xamarin

Getting Started

Identity

Alexa

Guides

Partners

Introduction

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Overview

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Migrate from Segment to mParticle

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Segment-to-mParticle Migration Reference

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iOS

Web

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Smartype

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Android

Overview

Step 1. Create an input

Step 2. Verify your input

Step 3. Set up your output

Step 4. Create a connection

Step 5. Verify your connection

Step 6. Track events

Step 7. Track user data

Step 8. Create a data plan

Step 9. Test your local app

HTTP Quick Start

Step 1. Create an input

Step 2. Create an output

Step 3. Verify output

iOS Quick Start

Overview

Step 1. Create an input

Step 2. Verify your input

Step 3. Set up your output

Step 4. Create a connection

Step 5. Verify your connection

Step 6. Track events

Step 7. Track user data

Step 8. Create a data plan

Java Quick Start

Step 1. Create an input

Step 2. Create an output

Step 3. Verify output

Node Quick Start

Step 1. Create an input

Step 2. Create an output

Step 3. Verify output

Python Quick Start

Step 1. Create an input

Step 2. Create an output

Step 3. Verify output

Web

Overview

Step 1. Create an input

Step 2. Verify your input

Step 3. Set up your output

Step 4. Create a connection

Step 5. Verify your connection

Step 6. Track events

Step 7. Track user data

Step 8. Create a data plan

API Credential Management

The Developer's Guided Journey to mParticle

Guides

Customer 360

Overview

User Profiles

Overview

User Profiles

Group Identity

Overview

Create and Manage Group Definitions

Calculated Attributes

Calculated Attributes Overview

Using Calculated Attributes

Create with AI Assistance

Calculated Attributes Reference

Predictive Attributes

What are predictive attributes?

Predict Future Behavior

Create Future Prediction

Use Future Predictions in Campaigns

Assess and Troubleshoot Predictions

Next Best Action

Next Best Action Overview

Create a Next Best Action (NBA)

View and Manage NBAs

Activate Next Best Actions in Campaigns

Getting Started

Create an Input

Start capturing data

Connect an Event Output

Create an Audience

Connect an Audience Output

Transform and Enhance Your Data

Platform Guide

Billing

Usage and Billing Report

The New mParticle Experience

The new mParticle Experience

The Overview Map

Observability

Observability Overview

Observability User Guide

Observability Troubleshooting Examples

Observability Span Glossary

Platform Settings

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Blocked Data Backfill Guide

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Segmentation

New Audiences Experience

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Create an Audience

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Journeys Overview

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Download an audience from a journey

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Predictive Audiences Overview

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IDSync

IDSync Overview

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Introduction

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Sync and Activate Analytics User Segments in mParticle

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UTM Guide

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Analyses Introduction

Segmentation: Basics

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Visualization Options

For Clauses

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Properties Explorer

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Save Your Segmentation Analysis

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Funnels: Basics

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Group By

Filters

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Analyze as Cohort from Funnel

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Getting Started with Cohorts

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Save a Cohort Analysis

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Explore Users

Saved Analyses

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Journeys

Getting Started

Event Menu

Visualization

Ending Event

Save a Journey Analysis

Users

Getting Started

User Activity Timelines

Time Settings

Export Results

Save A User Analysis

Query Builder

Data Dictionary

Query Builder Overview

Modify Filters With And/Or Clauses

Query-time Sampling

Query Notes

Filter Where Clauses

Event vs. User Properties

Group By Clauses

Annotations

Cross-tool Compatibility

Apply All for Filter Where Clauses

Date Range and Time Settings Overview

User Attributes at Event Time

Understanding the Screen View Event

User Aliasing

Dashboards

Dashboards––Getting Started

Manage Dashboards

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Compare Conversion Across Acquisition Sources

Analyze Product Feature Usage

Identify Points of User Friction

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Understand Product Stickiness

Optimize User Flow with A/B Testing

APIs

User Segments Export API

Dashboard Filter API

Warehouse Sync

Data Privacy Controls

Data Subject Requests

Default Service Limits

Feeds

Cross-Account Audience Sharing

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Import Data with CSV Files

CSV File Reference

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Introduction

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Introduction

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Segment

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AWS S3 Integration (Define Your Own Schema)

BigQuery (Snowplow Schema)

BigQuery Firebase Schema

BigQuery (Define Your Own Schema)

GCP BigQuery Export

Snowflake (Snowplow Schema)

Snowplow Schema Overview

Snowflake (Define Your Own Schema)

APIs

Dashboard Filter API (Deprecated)

REST API

User Segments Export API (Deprecated)

SDKs

SDKs Introduction

React Native

iOS

Android

Java

JavaScript

Python

Object API

Developer Basics

Aliasing

Integrations

24i

Event

Abakus

Event

Aarki

Audience

ABTasty

Audience

Actable

Feed

AdChemix

Event

Adikteev

Audience

Event

Adjust

Event

Feed

AdMedia

Audience

Adobe Audience Manager

Audience

Adobe Marketing Cloud

Cookie Sync

Platform SDK Events

Server-to-Server Events

Adobe Target

Audience

Adobe Campaign Manager

Audience

AdPredictive

Feed

AgilOne

Event

Algolia

Event

Airship

Audience

Feed

Event

AlgoLift

Event

Feed

Amazon Advertising

Audience

Amazon Kinesis

Event

Alooma

Event

Amazon Kinesis Firehose

Audience

Event

Amazon Redshift

Data Warehouse

Amazon S3

Event

Amazon SQS

Event

Amazon SNS

Event

Amplitude

Forwarding Data Subject Requests

Event

Amobee

Audience

Ampush

Audience

Event

Analytics

Audience

Event

Forwarding Data Subject Requests

Antavo

Feed

AppsFlyer

Event

Feed

Forwarding Data Subject Requests

AppLovin

Audience

Event

Apptentive

Event

Attentive

Event

Feed

Apteligent

Event

Apptimize

Event

Attractor

Event

Microsoft Azure Blob Storage

Event

Awin

Event

Bidease

Audience

Batch

Audience

Event

Bing Ads

Event

Bluecore

Event

Bluedot

Feed

Blueshift

Event

Feed

Forwarding Data Subject Requests

Branch S2S Event

Event

Branch

Event

Feed

Forwarding Data Subject Requests

Braze

Audience

Feed

Forwarding Data Subject Requests

Event

Bugsnag

Event

Cadent

Audience

ciValue

Event

Feed

Button

Audience

Event

CleverTap

Audience

Event

Feed

Census

Feed

comScore

Event

Conversant

Event

Cordial

Audience

Feed

Cortex

Event

Feed

Forwarding Data Subject Requests

Criteo

Audience

Event

Crossing Minds

Event

CustomerGlu

Event

Feed

Custom Feed

Customer.io

Audience

Event

Feed

Databricks

Data Warehouse

Datadog

Event

Didomi

Event

Dynalyst

Audience

Dynamic Yield

Event

Audience

Edge226

Audience

Emarsys

Audience

Epsilon

Event

Everflow

Audience

Facebook

Audience

Event

Facebook Offline Conversions

Event

Fiksu

Audience

Event

Google Analytics for Firebase

Event

Flurry

Event

Flybits

Event

ForeSee

Event

Formation

Feed

Event

Foursquare

Audience

Feed

FreeWheel Data Suite

Audience

Friendbuy

Event

Google Ad Manager

Audience

Google Analytics

Event

Google Ads

Audience

Event

Google Analytics 4

Event

Google BigQuery

Audience

Data Warehouse

Google Cloud Storage

Audience

Event

Google Enhanced Conversions

Event

Google Marketing Platform

Audience

Cookie Sync

Event

Google Marketing Platform Offline Conversions

Event

Google Pub/Sub

Event

Heap

Event

Herow

Feed

Hightouch

Feed

Hyperlocology

Event

Ibotta

Event

Google Tag Manager

Event

ID5

Kit

Impact

Event

InMarket

Audience

InMobi

Audience

Event

Insider

Audience

Feed

Event

Intercom

Event

iPost

Audience

Feed

Inspectlet

Event

ironSource

Audience

Iterable

Audience

Event

Feed

Jampp

Audience

Event

Kafka

Event

Kayzen

Audience

Event

Kissmetrics

Event

Klaviyo

Audience

Event

Kochava

Event

Feed

Forwarding Data Subject Requests

Kubit

Event

LaunchDarkly

Feed

Leanplum

Audience

Feed

Event

LifeStreet

Audience

LinkedIn Conversions API Integration

Liftoff

Audience

Event

LiveLike

Event

Localytics

Event

Liveramp

Audience

MadHive

Audience

mAdme Technologies

Event

Mailchimp

Audience

Event

Feed

Marigold

Audience

Mautic

Audience

Event

MediaMath

Audience

Mediasmart

Audience

Microsoft Azure Event Hubs

Event

Mixpanel

Event

Audience

Forwarding Data Subject Requests

Mintegral

Audience

MoEngage

Event

Audience

Feed

Moloco

Audience

Event

Monetate

Event

Movable Ink

Event

Movable Ink - V2

Event

Multiplied

Event

Nami ML

Feed

myTarget

Event

Audience

Nanigans

Event

Narrative

Audience

Event

Feed

NCR Aloha

Event

Neura

Event

OneTrust

Event

Optimizely

Audience

Event

Oracle BlueKai

Event

Oracle Responsys

Audience

Event

Paytronix

Feed

Persona.ly

Audience

PieEye

Inbound Data Subject Requests

Pilgrim

Event

Feed

Personify XP

Event

Plarin

Event

Audience

Event

Postie

Audience

Event

Primer

Event

Anodot

Event

Qualtrics

Event

Quantcast

Event

Quadratic Labs

Event

Radar

Feed

Event

Rakuten

Event

Audience

Regal

Event

Remerge

Audience

Event

Retina AI

Event

Feed

RevenueCat

Feed

Reveal Mobile

Event

Rokt

Audience

Event

RTB House

Audience

Event

Salesforce Email

Event

Feed

Audience

Sailthru

Audience

Event

Salesforce Mobile Push

Event

Salesforce Sales and Service Cloud

Event

Samba TV

Audience

Event

Scalarr

Event

SendGrid

Audience

Feed

SessionM

Event

Feed

ShareThis

Audience

Feed

Shopify

Custom Pixel

Feed

Signal

Event

SimpleReach

Event

Singular

Event

Feed

Singular-DEPRECATED

Event

Skyhook

Event

Slack

Event

Smadex

Audience

SmarterHQ

Event

Snapchat

Audience

Event

Snapchat Conversions

Event

Snowflake

Data Warehouse

Split

Event

Feed

Snowplow

Event

Splunk MINT

Event

Sprig

Audience

Event

StartApp

Audience

Statsig

Event

Feed

Swrve

Event

Feed

Stormly

Audience

Event

Talon.One

Audience

Event

Loyalty Feed

Feed

Tapad

Audience

Taplytics

Event

Taptica

Audience

Tapjoy

Audience

Teak

Audience

The Trade Desk

Cookie Sync

Audience

Event

TikTok Event

Audience

Event

Audience Migration

Audience (Deprecated)

Ticketure

Feed

Treasure Data

Audience

Event

Triton Digital

Audience

TUNE

Event

Valid

Event

Vkontakte

Audience

Twitter

Audience

Event

Voucherify

Event

Audience

Webhook

Event

Webtrends

Event

Wootric

Event

White Label Loyalty

Event

Xandr

Audience

Cookie Sync

Vungle

Audience

Yahoo (formerly Verizon Media)

Audience

Cookie Sync

Yotpo

Feed

YouAppi

Audience

Z2A Digital

Audience

Event

Zendesk

Feed

Event

Punchh

Audience

Event

Feed

Pushwoosh

Audience

Event

Epsilon is a personalized digital media company. We help brands and agencies deliver media to the right consumers across all devices while maintaining the highest privacy standards.

Enable the Integration

Obtain your Epsilon Site ID and Epsilon Group Name from your Epsilon account manager.
Use the above credentials to configure a Epsilon Event Integration via mParticle’s integrations directory.

Supported Platforms

Epsilon will receive events forwarded from the following input sources:

Android
Apple TV
Data Feeds
iOS
Web

Supported Identities

User Identities

mParticle will forward the following user IDs to Epsilon if available:

Customer ID (MD5 Hashed)
Email (MD5 Hashed)

Device Identities

mParticle will forward the following device IDs to Epsilon if available:

Android Device ID
Apple IDFA
Apple IDFV
Google Advertising ID

Supported Event Types

Application State Transition
Commerce Events
Custom Events
Opt Out
Push Registration
Screen View

Data Processing Notes

Epsilon will not accept data more than 24 hours old.
Epsilon will receive location, user agent, and IP address data with forwarded events.
Epsilon will receive user attributes with forwarded events.
Data from mParticle is sent to Epsilon’s CoreID product. Per Epsilon’s documentation, once forwarded data is processed by CoreID, it is then accessible from other Epsilon products.

Configuration Settings

Setting Name	Data Type	Description
Site Id	`string`	Epsilon Site Id, provided in Epsilon integration documentation.
Company Id	`string`	Epsilon Company Id, provided in Epsilon integration documentation.
Company Magic	`string`	Epsilon Company Magic, provided in Epsilon integration documentation.
Form Id	`string`	Epsilon Form Id, provided in Epsilon integration documentation.

Last Updated: June 13, 2025