Epsilon is a personalized digital media company. We help brands and agencies deliver media to the right consumers across all devices while maintaining the highest privacy standards.
Enable the Integration
Obtain your Epsilon Site ID and Epsilon Group Name from your Epsilon account manager.
Use the above credentials to configure a Epsilon Event Integration via mParticle’s integrations directory.
Supported Platforms
Epsilon will receive events forwarded from the following input sources:
Android
Apple TV
Data Feeds
iOS
Web
Supported Identities
User Identities
mParticle will forward the following user IDs to Epsilon if available:
Customer ID (MD5 Hashed)
Email (MD5 Hashed)
Device Identities
mParticle will forward the following device IDs to Epsilon if available:
Android Device ID
Apple IDFA
Apple IDFV
Google Advertising ID
Supported Event Types
Application State Transition
Commerce Events
Custom Events
Opt Out
Push Registration
Screen View
Data Processing Notes
Epsilon will not accept data more than 24 hours old.
Epsilon will receive location, user agent, and IP address data with forwarded events.
Epsilon will receive user attributes with forwarded events.
Data from mParticle is sent to Epsilon’s CoreID product. Per Epsilon’s documentation, once forwarded data is processed by CoreID, it is then accessible from other Epsilon products.
Configuration Settings
Setting Name
Data Type
Default Value
Description
Site Id
string
Epsilon Site Id, provided in Epsilon integration documentation.
Company Id
string
Epsilon Company Id, provided in Epsilon integration documentation.
Company Magic
string
Epsilon Company Magic, provided in Epsilon integration documentation.
Form Id
string
Epsilon Form Id, provided in Epsilon integration documentation.