Through software embedded in smart TVs, Samba TV gathers the most comprehensive real-time viewership data in the market. Our unique data product suite empowers brands and media companies with better audience targeting and measurement solutions to more effectively bridge the gap between TV and digital.


  1. Obtain an API Key from your Samba TV Account Manager.
  2. Set up a Samba TV feed configuration within mParticle using the API Key provided above.

Supported Identities

User Identities

  • Customer ID
  • Other

Device Identities

  • Android Device ID
  • Apple IDFA
  • Apple IDFV
  • Google Advertising ID


Configuration Settings

Setting Name Data Type Default Value Description
API Key string Your Samba TV API Key, used to connect mParticle to your Samba account

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