myTarget provides targeted user acquisition from the biggest social networks in Russia and the CIS region, reaching more than 140 million people.

Supported Features

  • Event Forwarding


To set up the myTarget integration, you will need the User Name for your myTarget Account.

Data Processing Notes

myTarget will not accept data more than 24 hours old.

mParticle forwards the following identifiers to myTarget, where available:

  • Android ID
  • GAID (Google Advertising ID)
  • IDFV (iOS Vendor ID)
  • IDFA (iOS Advertising ID)
  • Email address

Location and IP data is not forwarded.

Supported Events

mParticle forwards the following event types to myTarget:

  • Application State Transition
  • Attribution
  • Commerce Event
  • Custom Event
  • Error
  • Opt Out
  • Push Subscription
  • Screen View
  • Session Start / End
  • User Attribute Change
  • User Identity Change

Configuration Settings

Setting Name Data Type Default Value Description
User Name string Username for the myTarget account.

Was this page helpful?