Smadex is a programmatic video advertising platform for agencies and brands offering global premium scale across all video ad formats.


In order to enable mParticle’s integration with Smadex you will need your Smadex Partner ID. Please reach out to your Smadex Account Manager for more information on obtaining this value.

User Identity Mapping

When forwarding audience data to Smadex, mParticle will send IDFAs, IDFVs, Android Device IDs, Google Advertising IDs, and Customer IDs.

Configuration Settings

Setting Name Data Type Default Value Description
Smadex ID string The Smadex Partner ID - contact your Account Manager to receive your Partner ID.

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