InMobi enables consumers to discover amazing products through mobile advertising. Through Miip, a revolutionary discovery platform, developers, merchants & brands can engage mobile consumers globally. Recognized by MIT Technology Review as one of the 50 Most Disruptive Companies in the world, InMobi enables over 100 billion discovery sessions on mobile across a billion users every month, becoming the largest discovery platform in the world.


In order to setup the integration, contact your InMobi account manager to receive your Advertiser ID.

Supported Platforms

  • Android
  • iOS

Supported Event Types

mParticle’s integration forwards the following event types to InMobi:

  • Commerce Event (Product Action)
  • Custom Event

Supported Identity Types

Device IDs

  • iOS Advertising ID (IDFA)
  • Google Advertising ID (GAID)

Data Processing Notes

InMobi will not accept data over 24 hours old.

Configuration Settings

Setting Name Data Type Default Value Description
Advertiser ID string Provided by InMobi

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