Narrative enables companies to fuel their data strategies and enrich their 1st party data through automation software and a transparent marketplace.

  • Stream of data, enables enrichment across all your platforms.
  • Fully-transparent and complete control over data sources and attributes .
  • Data at individual record and source level ; no segments.
  • Turnkey from data discovery to activation; fully standardized across data sets.
  • Flexible pricing; buy once, use as much as needed across any/all applications, from internal modeling to media activation.

mParticle’s Narrative integration supports the following platforms:

  • Android
  • iOS
  • tvOS
  • Web
  • Custom and unbound inputs

Supported Features

  • Event Forwarding


To set up the Narrative integration, you will need your API Key, provided by Narrative.

Supported IDs

Device IDs

  • Android ID
  • GAID (Google Advertising ID)
  • Google Cloud Messaging Token
  • IDFV (iOS Vendor ID)
  • IDFA (iOS Advertising ID)
  • Apple Push Notification Token

User IDs

  • Email (in SHA256, SHA1 and MD5)
  • Customer ID
  • Facebook ID
  • Google ID
  • Microsoft ID
  • Twitter ID
  • Yahoo ID
  • Other

Supported Events

mParticle forwards the following event types to Narrative:

  • Application State Transition
  • Attribution
  • App Event
  • Commerce Event
  • Error
  • Privacy Setting Change
  • Push Message Open
  • Push Subscription
  • Screen View
  • Session Start / End
  • User Attribute Change
  • User Identity Change

Configuration Settings

Setting Name Data Type Default Value Description
API Key string API Key as provided by Narrative

Was this page helpful?