Sailthru helps modern marketers at leading retail and media companies build deeper, longer-lasting relationships with their customers. Sailthru personalizes individual customer experiences across digital communication channels, in email, on a brand’s website and in their mobile applications. Sailthru-powered 1:1 relationships with consumers help drive higher revenue, improve customer lifetime value and reduce churn.
mParticle’s Sailthru integration supports the following platforms:
In order to forward events to Sailthru you will need your Sailthru API Key and Secret. Contact Sailthru support or your CSM to be issued application-specific API credentials for mParticle.
Sailthru will not accept data more than 24 hours old.
mParticle forwards Email addresses to Sailthru.
mParticle forwards the following event types to Sailthru:
|Setting Name||Data Type||Default Value||Description|
||Please contact Sailthru Support or your CSM for an application-specific API Key for mParticle.|
||Your Sailthru API Secret will be provided with the application-specific API Key.|
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