Sailthru helps modern marketers at leading retail and media companies build deeper, longer-lasting relationships with their customers. Sailthru personalizes individual customer experiences across digital communication channels, in email, on a brand’s website and in their mobile applications. Sailthru-powered 1:1 relationships with consumers help drive higher revenue, improve customer lifetime value and reduce churn.

mParticle’s Sailthru integration supports the following platforms:

  • Android
  • iOS
  • tvOS
  • Web
  • Custom and unbound inputs


In order to forward events to Sailthru you will need your Sailthru API Key and Secret. Contact Sailthru support or your CSM to be issued application-specific API credentials for mParticle.

Data Processing Notes

Sailthru will not accept data more than 14 days old.

User Identity Mapping

mParticle forwards Email addresses to Sailthru.

Supported Events

mParticle forwards the following event types to Sailthru:

  • App Events
  • Session Start / End (displayed in Sailthru as mp_session_start and mp_session_end)
  • User Attribute Change (creates realtime updates via Sailthru’s User API endpoint)
  • User Identity Change ((creates realtime updates via Sailthru’s User API endpoint)

Configuration Settings

Setting Name Data Type Default Value Description
API Key string Please contact Sailthru Support or your CSM for an application-specific API Key for mParticle.
API Secret string Your Sailthru API Secret will be provided with the application-specific API Key.

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