RTB House is State-of-the-art retargeting, powered by deep learning, made to achieve your digital campaign goals.


  1. In order to connect your RTB House account to mParticle you must receive a Tagging Hash value. Please reach out to your RTB House account manager to receive a tagging hash.
  2. Using the Tagging Hash, configure the RTB House Event integration via mParticle’s integrations directory.

Supported Platforms

  • Android
  • Data Feeds
  • iOS
  • Web

Supported Identities

User Identities

  • Email Address (MD5)
  • mParticle ID (MPID)

Device Identities

  • Apple IDFA
  • Google Advertising ID

Supported Event Types

  • App Event
  • Application State Transition
  • Commerce Event
  • GDPR Consent Change
  • Screen View
  • Session End
  • Session Start

Data Processing Notes

RTB House will not accept data more than 24 hours old.


Configuration Settings

Setting Name Data Type Default Value Description
Tagging Hash string Static client tagging hash identifier which you can receive from your RTB House Customer Service Manager.

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