Swrve is a marketing platform that allows for push notifications, in-app messages, emails, and A/B tests based on event triggers or user segments. Swrve supports message personalization so brands can use mParticle data to insert relevant user information and integrates with other marketing platforms such as Salesforce, Oracle, and SendGrid for cross-channel marketing coordination
For each feed, specify the following parameters:
The Swrve feed sends in custom events of type “Other”.
|Message.impression||app_id, campaign_id||In-app message is displayed to user. (iOS, Android, tvOS, Unbound)|
|Message.click||app_id, campaign_id, Button_name||User clicks an in-app message button that has an action other than Dismiss. (iOS, Android, tvOS, AndroidTV, Unbound)|
|Push.engaged||app_id, campaign_id||User opens the app by engaging with a push notification. (iOS, Android, Web, Unbound)|
|Push.influenced||app_id, campaign_id, delta||User opens the app without engaging directly with the push notification in a window of 12 hours after the push notification was sent. (iOS, Android, Unbound)|
|Push.button_click||app_id, campaign_id, button_name, button_text||User engages with the push notification through a custom button. (iOS, Android, Unbound)|
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