Documentation

Developers

API References
Data Subject Request API

Data Subject Request API Version 1 and 2

Data Subject Request API Version 3

Platform API

Platform API Overview

Accounts

Apps

Audiences

Calculated Attributes

Data Points

Feeds

Field Transformations

Services

Users

Workspaces

Warehouse Sync API

Warehouse Sync API Overview

Warehouse Sync API Tutorial

Warehouse Sync API Reference

Data Mapping

Warehouse Sync SQL Reference

Warehouse Sync Troubleshooting Guide

ComposeID

Warehouse Sync API v2 Migration

Bulk Profile Deletion API Reference

Calculated Attributes Seeding API

Custom Access Roles API

Data Planning API

Group Identity API Reference

Pixel Service

Profile API

Events API

mParticle JSON Schema Reference

IDSync

Client SDKs
AMP

AMP SDK

Android

Initialization

Configuration

Network Security Configuration

Event Tracking

User Attributes

IDSync

Screen Events

Commerce Events

Location Tracking

Media

Kits

Application State and Session Management

Data Privacy Controls

Error Tracking

Opt Out

Push Notifications

WebView Integration

Logger

Preventing Blocked HTTP Traffic with CNAME

Linting Data Plans

Troubleshooting the Android SDK

API Reference

Upgrade to Version 5

Cordova

Cordova Plugin

Identity

Direct Url Routing

Direct URL Routing FAQ

Web

Android

iOS

Flutter

Getting Started

Usage

API Reference

React Native

Getting Started

Identity

Roku

Getting Started

Identity

Media

iOS

Initialization

Configuration

Event Tracking

User Attributes

IDSync

Screen Tracking

Commerce Events

Location Tracking

Media

Kits

Application State and Session Management

Data Privacy Controls

Error Tracking

Opt Out

Push Notifications

Webview Integration

Upload Frequency

App Extensions

Preventing Blocked HTTP Traffic with CNAME

Linting Data Plans

Troubleshooting iOS SDK

Social Networks

iOS 14 Guide

iOS 15 FAQ

iOS 16 FAQ

iOS 17 FAQ

iOS 18 FAQ

API Reference

Upgrade to Version 7

Xbox

Getting Started

Identity

Unity

Upload Frequency

Getting Started

Opt Out

Initialize the SDK

Event Tracking

Commerce Tracking

Error Tracking

Screen Tracking

Identity

Location Tracking

Session Management

Web

Initialization

Content Security Policy

Configuration

Event Tracking

User Attributes

IDSync

Page View Tracking

Commerce Events

Location Tracking

Media

Kits

Application State and Session Management

Data Privacy Controls

Error Tracking

Opt Out

Custom Logger

Persistence

Native Web Views

Self-Hosting

Multiple Instances

Web SDK via Google Tag Manager

Preventing Blocked HTTP Traffic with CNAME

Facebook Instant Articles

Troubleshooting the Web SDK

Browser Compatibility

Linting Data Plans

API Reference

Upgrade to Version 2 of the SDK

Xamarin

Getting Started

Identity

Web

Alexa

Server SDKs

Node SDK

Go SDK

Python SDK

Ruby SDK

Java SDK

Tools

mParticle Command Line Interface

Linting Tools

Smartype

Media SDKs

Android

Web

iOS

Quickstart
Android

Overview

Step 1. Create an input

Step 2. Verify your input

Step 3. Set up your output

Step 4. Create a connection

Step 5. Verify your connection

Step 6. Track events

Step 7. Track user data

Step 8. Create a data plan

Step 9. Test your local app

HTTP Quick Start

Step 1. Create an input

Step 2. Create an output

Step 3. Verify output

iOS Quick Start

Overview

Step 1. Create an input

Step 2. Verify your input

Step 3. Set up your output

Step 4. Create a connection

Step 5. Verify your connection

Step 6. Track events

Step 7. Track user data

Step 8. Create a data plan

Java Quick Start

Step 1. Create an input

Step 2. Create an output

Step 3. Verify output

Node Quick Start

Step 1. Create an input

Step 2. Create an output

Step 3. Verify output

Python Quick Start

Step 1. Create an input

Step 2. Create an output

Step 3. Verify output

Web

Overview

Step 1. Create an input

Step 2. Verify your input

Step 3. Set up your output

Step 4. Create a connection

Step 5. Verify your connection

Step 6. Track events

Step 7. Track user data

Step 8. Create a data plan

Guides
Partners

Introduction

Outbound Integrations

Outbound Integrations

Firehose Java SDK

Inbound Integrations

Kit Integrations

Overview

Android Kit Integration

JavaScript Kit Integration

iOS Kit Integration

Data Hosting Locations

Compose ID

Glossary

Migrate from Segment to mParticle

Migrate from Segment to mParticle

Migrate from Segment to Client-side mParticle

Migrate from Segment to Server-side mParticle

Segment-to-mParticle Migration Reference

Rules Developer Guide

API Credential Management

The Developer's Guided Journey to mParticle

Guides

Getting Started

Create an Input

Start capturing data

Connect an Event Output

Create an Audience

Connect an Audience Output

Transform and Enhance Your Data

Platform Guide
The New mParticle Experience

The new mParticle Experience

The Overview Map

Observability

Observability Overview

Observability User Guide

Observability Span Glossary

Introduction

Data Retention

Connections

Activity

Live Stream

Data Filter

Rules

Tiered Events

mParticle Users and Roles

Analytics Free Trial

Troubleshooting mParticle

Usage metering for value-based pricing (VBP)

Analytics

Introduction

Setup

Sync and Activate Analytics User Segments in mParticle

User Segment Activation

Welcome Page Announcements

Settings

Project Settings

Roles and Teammates

Organization Settings

Global Project Filters

Portfolio Analytics

Analytics Data Manager

Analytics Data Manager Overview

Events

Event Properties

User Properties

Revenue Mapping

Export Data

UTM Guide

Query Builder

Data Dictionary

Query Builder Overview

Modify Filters With And/Or Clauses

Query-time Sampling

Query Notes

Filter Where Clauses

Event vs. User Properties

Group By Clauses

Annotations

Cross-tool Compatibility

Apply All for Filter Where Clauses

Date Range and Time Settings Overview

Understanding the Screen View Event

Analyses

Analyses Introduction

Segmentation: Basics

Getting Started

Visualization Options

For Clauses

Date Range and Time Settings

Calculator

Numerical Settings

Segmentation: Advanced

Assisted Analysis

Properties Explorer

Frequency in Segmentation

Trends in Segmentation

Did [not] Perform Clauses

Cumulative vs. Non-Cumulative Analysis in Segmentation

Total Count of vs. Users Who Performed

Save Your Segmentation Analysis

Export Results in Segmentation

Explore Users from Segmentation

Funnels: Basics

Getting Started with Funnels

Group By Settings

Conversion Window

Tracking Properties

Date Range and Time Settings

Visualization Options

Interpreting a Funnel Analysis

Funnels: Advanced

Group By

Filters

Conversion over Time

Conversion Order

Trends

Funnel Direction

Multi-path Funnels

Analyze as Cohort from Funnel

Save a Funnel Analysis

Explore Users from a Funnel

Export Results from a Funnel

Cohorts

Getting Started with Cohorts

Analysis Modes

Save a Cohort Analysis

Export Results

Explore Users

Saved Analyses

Manage Analyses in Dashboards

Journeys

Getting Started

Event Menu

Visualization

Ending Event

Save a Journey Analysis

Users

Getting Started

User Activity Timelines

Time Settings

Export Results

Save A User Analysis

Dashboards

Dashboards––Getting Started

Manage Dashboards

Organize Dashboards

Dashboard Filters

Scheduled Reports

Favorites

Time and Interval Settings in Dashboards

Query Notes in Dashboards

User Aliasing

Analytics Resources

The Demo Environment

Keyboard Shortcuts

Tutorials

Analytics for Marketers

Analytics for Product Managers

Compare Conversion Across Acquisition Sources

Analyze Product Feature Usage

Identify Points of User Friction

Time-based Subscription Analysis

Dashboard Tips and Tricks

Understand Product Stickiness

Optimize User Flow with A/B Testing

User Segments

APIs

User Segments Export API

Dashboard Filter API

IDSync

IDSync Overview

Use Cases for IDSync

Components of IDSync

Store and Organize User Data

Identify Users

Default IDSync Configuration

Profile Conversion Strategy

Profile Link Strategy

Profile Isolation Strategy

Best Match Strategy

Aliasing

Data Master
Group Identity

Overview

Create and Manage Group Definitions

Introduction

Catalog

Live Stream

Data Plans

Data Plans

Blocked Data Backfill Guide

Personalization
Predictive Attributes

Predictive Attributes Overview

Create Predictive Attributes

Assess and Troubleshoot Predictions

Use Predictive Attributes in Campaigns

Predictive Audiences

Predictive Audiences Overview

Using Predictive Audiences

Introduction

Profiles

Calculated Attributes

Calculated Attributes Overview

Using Calculated Attributes

Create with AI Assistance

Calculated Attributes Reference

Audiences

Audiences Overview

Real-time Audiences

Standard Audiences

Journeys

Journeys Overview

Manage Journeys

Download an audience from a journey

Audience A/B testing from a journey

Journeys 2.0

Warehouse Sync

Data Privacy Controls

Data Subject Requests

Default Service Limits

Feeds

Cross-Account Audience Sharing

Approved Sub-Processors

Import Data with CSV Files

Import Data with CSV Files

CSV File Reference

Glossary

Video Index

Analytics (Deprecated)
Identity Providers

Single Sign-On (SSO)

Setup Examples

Settings

Debug Console

Data Warehouse Delay Alerting

Introduction

Developer Docs

Introduction

Integrations

Introduction

Rudderstack

Google Tag Manager

Segment

Data Warehouses and Data Lakes

Advanced Data Warehouse Settings

AWS Kinesis (Snowplow)

AWS Redshift (Define Your Own Schema)

AWS S3 Integration (Define Your Own Schema)

AWS S3 (Snowplow Schema)

BigQuery (Snowplow Schema)

BigQuery Firebase Schema

BigQuery (Define Your Own Schema)

GCP BigQuery Export

Snowflake (Snowplow Schema)

Snowplow Schema Overview

Snowflake (Define Your Own Schema)

APIs

Dashboard Filter API (Deprecated)

REST API

User Segments Export API (Deprecated)

SDKs

SDKs Introduction

React Native

iOS

Android

Java

JavaScript

Python

Object API

Developer Basics

Aliasing

Migrate from Segment to Client-side mParticle

After completing the prerequisites, follow these steps to migrate your Segment implementation to mParticle:

Step 1. Retrieve the mParticle platform API key

Retrieve your API key for the platform where your app resides:

  1. In mParticle, navigate to Setup > Inputs > Platforms.
  2. Click the name of the platform to display an existing configuration or to set up a new platform that has not yet been configured.
  3. Copy the key and secret that is displayed for an existing configuration, or click Issue Keys and copy the key and secret if you are creating a new configuration.

Step 2. Install the mParticle SDK

Add the mParticle SDK for your app platform to your app project.

Install the iOS SDK

Update your preferred package manager with the mParticle iOS SDK by adding it as a dependency:

Package Manager Segment mParticle
Cocoapods pod 'Analytics' pod 'mParticle-Apple-SDK'
Carthage github "segmentio/analytics-ios" github "mparticle/mparticle-apple-sdk"
SPM git@github.com:segmentio/analytics-ios.git git@github.com:mParticle/mparticle-apple-sdk.git

Install the Android SDK

Add the mParticle Android SDK to your project:

dependencies {
    //Segment
    implementation 'com.segment.analytics.android:analytics:4.+'
  
    //mParticle
    implementation 'com.mparticle:android-core:5+'
}

Install the Web SDK

To install the Web SDK in your app, insert the following JavaScript snippet in the <head> tag of each page in your web app:

<script type="text/javascript">

    // Configures the SDK. Note the settings below for isDevelopmentMode
    // and logLevel.
    window.mParticle = {
        config: {
            isDevelopmentMode: true,
            logLevel: verbose;

        },
    };
    (
    function(e){window.mParticle=window.mParticle||{};window.mParticle.EventType={Unknown:0,Navigation:1,Location:2,Search:3,Transaction:4,UserContent:5,UserPreference:6,Social:7,Other:8};window.mParticle.eCommerce={Cart:{}};window.mParticle.Identity={};window.mParticle.config=window.mParticle.config||{};window.mParticle.config.rq=[];window.mParticle.config.snippetVersion=2.3;window.mParticle.ready=function(e){window.mParticle.config.rq.push(e)};var i=["endSession","logError","logBaseEvent","logEvent","logForm","logLink","logPageView","setSessionAttribute","setAppName","setAppVersion","setOptOut","setPosition","startNewSession","startTrackingLocation","stopTrackingLocation"];var n=["setCurrencyCode","logCheckout"];var t=["identify","login","logout","modify"];i.forEach(function(e){window.mParticle[e]=o(e)});n.forEach(function(e){window.mParticle.eCommerce[e]=o(e,"eCommerce")});t.forEach(function(e){window.mParticle.Identity[e]=o(e,"Identity")});function o(i,n){return function(){if(n){i=n+"."+i}var e=Array.prototype.slice.call(arguments);e.unshift(i);window.mParticle.config.rq.push(e)}}var r,c,a=window.mParticle.config,s=a.isDevelopmentMode?1:0,l="?env="+s,w=window.mParticle.config.dataPlan;if(w){r=w.planId;c=w.planVersion;if(r){if(c&&(c<1||c>1e3)){c=null}l+="&plan_id="+r+(c?"&plan_version="+c:"")}}var d=window.mParticle.config.versions;var m=[];if(d){Object.keys(d).forEach(function(e){m.push(e+"="+d[e])})}var f=document.createElement("script");f.type="text/javascript";f.async=true;f.src=("https:"==document.location.protocol?"https://jssdkcdns":"http://jssdkcdn")+".mparticle.com/js/v2/"+e+"/mparticle.js"+l+"&"+m.join("&");var p=document.getElementsByTagName("script")[0];p.parentNode.insertBefore(f,p)}
    )
// Insert your API key below
("REPLACE WITH API KEY");
</script>

Step 3. Initialize your app with the platform API key

Just as with Segment, you can quickly initialize the mParticle SDK on app startup with your API credentials.

iOS initialization

let options = MParticleOptions(key: "APP KEY",
                            secret: "APP SECRET")     
MParticle.sharedInstance().start(with: options)
MParticleOptions *options = [MParticleOptions optionsWithKey:@"APP KEY"
                                                      secret:@"APP SECRET"];
[[MParticle sharedInstance] startWithOptions:options];

For reference, the Segment version of iOS initialization looks similar to the following:

let configuration = AnalyticsConfiguration(writeKey: "YOUR_WRITE_KEY")
configuration.trackApplicationLifecycleEvents = true 
configuration.recordScreenViews = true
Analytics.setup(with: configuration)
SEGAnalyticsConfiguration *configuration = [SEGAnalyticsConfiguration configurationWithWriteKey:@"YOUR_WRITE_KEY"];
configuration.trackApplicationLifecycleEvents = YES; 
configuration.recordScreenViews = YES;
[SEGAnalytics setupWithConfiguration:configuration];

Android initialization

val options = MParticleOptions.builder(this)
    .credentials("REPLACE ME WITH KEY", "REPLACE ME WITH SECRET")
    .build()
MParticle.start(options)
MParticleOptions options = MParticleOptions.builder(this)
    .credentials("REPLACE ME WITH KEY", "REPLACE ME WITH SECRET")
    .build();
MParticle.start(options);

For reference, the Segment version of Android initialization looks similar to the following:

Analytics analytics = new Analytics.Builder(context, YOUR_WRITE_KEY)
    .trackApplicationLifecycleEvents()
    .recordScreenViews()
    .build();
Analytics.setSingletonInstance(analytics);

Web initialization

To initialize the Web SDK, insert your API key directly within the JavaScript snippet before the closing </script> tag:

// Insert your API key below
("REPLACE WITH API KEY");
</script>

Step 4. Associate data with users and devices

Replace calls to the Segment Identify API with mParticle Identity API calls, and replace Segment traits with mParticle user attribute calls.

  • Use mParticle’s login, logout, and modify in addition to identify to properly change your user’s identity states.
  • Use mParticle’s setUserAttribute call to set attributes on the user’s profile.

Use the following example for a basic migration guide, and see the mParticle Identity Guide for details.

//Android SDK
val request = IdentityApiRequest.withEmptyUser().run {
    email("pgibbons@example.com")
    customerId("019mr8mf4r")
    build()
}
MParticle.getInstance().Identity().identify(request)

val currentUser = MParticle.getInstance().Identity().currentUser
currentUser?.setUserAttribute("name", "Peter Gibbons")
//Android SDK
IdentityApiRequest request = IdentityApiRequest.withEmptyUser()
    .email("pgibbons@example.com")
    .customerId("019mr8mf4r")
    .build();
MParticle.getInstance().Identity().identify(request);

MParticleUser currentUser = MParticle.getInstance().Identity().getCurrentUser();
currentUser.setUserAttribute("name", "Peter Gibbons");
//iOS SDK
var identityRequest = MPIdentityApiRequest.withEmptyUser()
identityRequest.email = "pgibbons@example.com"
identityRequest.customerId = "019mr8mf4r"
MParticle.sharedInstance().identity.identify(request, completion: identityCallback)
currentUser?.setUserAttribute("top_region", value: "North America")
//iOS SDK
MPIdentityApiRequest *request = [MPIdentityApiRequest requestWithEmptyUser];
request.email = @"pgibbons@example.com";
request.customerId = @"019mr8mf4r";
[[[MParticle sharedInstance] identity] identify:request
                                    completion:identityCallback];
[currentUser setUserAttribute:@"top_region"
                        value:@"North America"];
                                  
// Web SDK
var identityRequest = {
  userIdentities: {
    email: 'pgibbons@example.com',
    customerid: '019mr8mf4r'    
  }
}
mParticle.Identity.identify(identityRequest);
var currentUser = mParticle.Identity.getCurrentUser();
currentUser.setUserAttribute("top_region","North America");

Step 5. Migrate event data flow

Replace calls to the Segment Track API with event calls to the mParticle HTTP API resource events. mParticle has both a generic custom event and several pre-defined structures for different domains such as Commerce.

The following examples illustrate two core event types: Custom Event and Commerce Event. Depending on the type of event that you’re migrating from your Segment track call, use either a Custom Event or a Commerce Event.

//Android SDK

//Custom Event
val customAttributes = mapOf(
    "category" to "Destination Intro",
    "title" to "Paris"
)

val event = MPEvent.Builder("Video Watched", EventType.Navigation)
    .customAttributes(customAttributes)
    .build()

MParticle.getInstance().logEvent(event)

//Commerce Event

// 1. Create the products
val product = Product.Builder("Double Room - Econ Rate", "econ-1", 100.00)
    .quantity(4.0)
    .build()

// 2. Summarize the transaction
val attributes = TransactionAttributes("foo-transaction-id")
    .setRevenue(430.00)
    .setTax(30.00)

// 3. Log the purchase event
val event = CommerceEvent.Builder(Product.PURCHASE, product)
    .transactionAttributes(attributes)
    .build()
MParticle.getInstance().logEvent(event)
//Android SDK

//Custom Event
Map<String, String> customAttributes = new HashMap<String, String>();
customAttributes.put("category", "Destination Intro");
customAttributes.put("title", "Paris");

MPEvent event = new MPEvent.Builder("Video Watched", EventType.Navigation)
    .customAttributes(customAttributes)
    .build();

MParticle.getInstance().logEvent(event);

//Commerce Event
// 1. Create the products
Product product = new Product.Builder("Double Room - Econ Rate", "econ-1", 100.00)
       .quantity(4.0)
       .build();

// 2. Summarize the transaction
TransactionAttributes attributes = new TransactionAttributes("foo-transaction-id")
   .setRevenue(430.00)
   .setTax(30.00);

// 3. Log the purchase event
CommerceEvent event = new CommerceEvent.Builder(Product.PURCHASE, product)
  .transactionAttributes(attributes)
  .build();
MParticle.getInstance().logEvent(event);
//iOS SDK

//Custom Event
if let event = MPEvent(name: "Video Watched", type: MPEventType.navigation) {
    event.customAttributes = ["category": "Destination Intro", "title": "Paris"]
    MParticle.sharedInstance().logEvent(event)
}

//Commerce Event
// 1. Create the products
let product = MPProduct.init(name: "Foo name",
                             sku: "Foo sku",
                             quantity: 4,
                             price: 100.00)

// 2. Summarize the transaction
let attributes = MPTransactionAttributes.init()
attributes.transactionId = "foo-transaction-id"
attributes.revenue = 430.00
attributes.tax = 30.00

// 3. Log the purchase event
let action = MPCommerceEventAction.purchase;
let event = MPCommerceEvent.init(action: action, product: product)
event.transactionAttributes = attributes
MParticle.sharedInstance().logEvent(event)
//iOS SDK

//Custom Event
MPEvent *event = [[MPEvent alloc] initWithName:@"Video Watched"
                                          type:MPEventTypeTransaction];
event.customAttributes = @{@"category":@"Destination Intro",
               @"title":@"Paris"};
[[MParticle sharedInstance] logEvent:event];

//Commerce Event
// 1. Create the products
MPProduct *product = [[MPProduct alloc] initWithName:@"Double Room - Econ Rate"
                                                 sku:@"econ-1"
                                            quantity:@4
                                               price:@100.00];

// 2. Summarize the transaction
MPTransactionAttributes *attributes = [[MPTransactionAttributes alloc] init];
attributes.transactionId = @"foo-transaction-id";
attributes.revenue = @430.00;
attributes.tax = @30.00;

// 3. Log the purchase event
MPCommerceEventAction action = MPCommerceEventActionPurchase;
MPCommerceEvent *event = [[MPCommerceEvent alloc] initWithAction:action
                                                         product:product];
event.transactionAttributes = attributes;
[[MParticle sharedInstance] logEvent:event];
// Web SDK

// Custom Event
mParticle.logEvent(
  'Video Watched',
  mParticle.EventType.Navigation,
  { 'category' : 'Destination Intro', 'title' : 'Paris' }
);

// Commerce Event

// 1. Create the products
var product1 = mParticle.eCommerce.createProduct(
    'Double Room - Econ Rate',  // Name
    'econ-1',                   // SKU
    100.00,                     // Price
    4                           // Quantity
);

// 2. Summarie the transaction
var transactionAttributes = {
    Id: 'foo-transaction-id',
    Revenue: 430.00,
    Tax: 30
};

// 3. Log the purchase event
var customAttributes = {sale: true}; // if not passing any custom attributes, pass null
var customFlags = {'Google.Category': 'travel'} // if not passing any custom flags, pass null
mParticle.eCommerce.logProductAction(
    mParticle.ProductActionType.Purchase,
    [product1, product2],
    customAttributes,
    customFlags,
    transactionAttributes);

Step 6. Migrate screen views

If you track screen views with Segment page calls, migrate them to the mParticle screen_view event type.

//Android SDK
val screenInfo = HashMap<String, String>()
screenInfo["rating"] = "5"
screenInfo["property_type"] = "hotel"

MParticle.getInstance().logScreen("Destination Details", screenInfo)
//Android SDK
Map<String, String> screenInfo = new HashMap<String, String>();
screenInfo.put("rating", "5");
screenInfo.put("property_type", "hotel");

MParticle.getInstance().logScreen("Destination Details", screenInfo);
//iOS SDK
let screenInfo = ["rating": "5", "property_type": "hotel"];

MParticle.sharedInstance().logScreen("Destination Details", eventInfo: screenInfo)
//iOS SDK
NSDictionary *screenInfo = @{@"rating":@"5",
                             @"property_type":@"hotel"};

[[MParticle sharedInstance] logScreen:@"Destination Details"
                            eventInfo:screenInfo];
// Web SDK
mParticle.logPageView(
	"Destination Details",
	{ page: window.location.toString() },
	{ "Google.Page": window.location.pathname.toString() } // if you're using Google Analytics to track page views
);

For reference, the following examples show Segment track calls:

Segment HTTP Endpoint: POST https://api.segment.io/v1/page

//Android SDK
Analytics.with(context).screen("Smartwatches", "Purchase Screen", 
    Properties().putValue("sku", "13d31"))
//Android SDK
Analytics.with(context)
    .screen("Smartwatches", "Purchase Screen", 
    new Properties().putValue("sku", "13d31"));
//iOS SDK
Analytics.shared().screen("Photo Feed", properties: ["Feed Type": "private"])
//iOS SDK
[[SEGAnalytics sharedAnalytics] screen:@"Photo Feed"
                            properties:@{ @"Feed Type": @"private" }];
// Javascript
analytics.track('Article Completed', {
  title: 'How to Create a Tracking Plan',
  course: 'Intro to Analytics',
});

Mapping Quick Reference

For help mapping Segment properties to mParticle properties:

Segment Property mParticle Property
User ID User identities
Traits User attributes
Event Custom event
Properties Custom attributes

For help mapping Segment API calls to mParticle API calls:

Segment API Call mParticle API Call
Identify Identity API
Track logEvent (iOS) (Android) (Web)
Page logPageView (Web)
Screen logScreen (iOS) (Android)
Group setUserAttribute (iOS) (Android) (Web)

Backfilling Data

If you would like to backfill your data into the mParticle Identity, Profile, and Audience systems, use the historical endpoint.

Additional resources

mParticle offers open-source SDKs for many client-side platforms and frameworks:

If you prefer more support, mParticle offers a Segment Migration Professional Services package to speed up your Segment migration to mParticle, gleaned from years of experience of doing this with other customers.

Was this page helpful?

    Last Updated: December 5, 2024