Audience

Criteo allows you to run dynamic retargeting ad campaigns to drive conversions for retail, travel, and gaming apps, intelligently targeting users with personalized creatives.

Prerequisites

In order to enable our Audience integration with Criteo, you’ll need to work with your Criteo Account Strategist or Technical Solutions Engineer to get your Criteo Partner Name / ID, Extra Data Key and Audience Country Code.

User Identity Mapping

When forwarding audience data to Criteo, mParticle will send the following identifiers:

  • Google Advertising ID (GAID)
  • Apple Advertising ID (IDFA)
  • Email Address
  • Customer ID

Configuration Settings

Setting Name Data Type Default Value Description
Criteo Partner Name / ID string This is usually the bundle id/package name of your application (ex: com.myapp.ios). Please communicate to your Criteo Account Strategist what value you set for this field.

Connection Settings

Setting Name Data Type Default Value Description
Extra Data Key string Please reach out to your Criteo Account Strategist/Technical Solutions Engineer to get the unique Extra Data Key for this audience.
Audience Country Code string Please reach out to your Criteo Account Strategist/Technical Solutions Engineer to get the proper two character ‘Country Code’ for this audience.

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