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Data Points

A DataPoint represents a unique data item that has been detected by our system. A DataPoint can be created by calling methods on our SDK such as logEvent, or they can be created using the Events API. Examples of DataPoints are Screen Views, Purchase Events, Navigation Events and Search events among others. All DataPoints are specific to a particular App.

Get data points for an app

GET /apps/1/datapoints

Retrieves a list of DataPoints that exist for an App. The 1 after /apps/ is a placeholder for the Application ID.

Example cURL request

curl \
  -X GET \
  -H "Authorization: Bearer YWIxMjdi883GHBBDnjsdKAJQxNjdjYUUJABbg6hdI.8V6HhxW-" \
  "https://api.mparticle.com/v1/apps/1/datapoints?accountId=1"

Response

{
  "data": [
    {
      "name": "my event",
      "attribute_name": null,
      "type": "Event",
      "event_type": "navigation",
      "data_type": "datapoint",
      "created_on": "2015-06-04T18:11:06.027"
    },
    {
      "name": "my event",
      "attribute_name": "my event attribute",
      "type": "EventAttribute",
      "event_type": "navigation",
      "data_type": "datapoint",
      "created_on": "2015-06-04T18:53:23.25"
    },
    {
      "name": "my screen view",
      "attribute_name": null,
      "type": "ScreenView",
      "event_type": null,
      "data_type": "datapoint",
      "created_on": "2015-06-04T18:53:23.25"
    },
    {
      "name": "my screen view",
      "attribute_name": "my screen view attribute",
      "type": "ScreenViewAttribute",
      "event_type": null,
      "data_type": "datapoint",
      "created_on": "2015-06-04T18:53:23.25"
    }
  ],
  "dataType": "datapoint",
  "errors": null
}

Supported Data Point Types

Name Description
Event A standard event.
EventAttribute An attribute of an event.
UserAttribute A user attribute.
ScreenView A screen view.
ScreenViewAttribute An attribute of a screen view.
Identity A user identity type.
Commerce A commerce event.
CommerceAttribute An attribute of a commerce event.

Supported DataPoint Event Types

If a DataPoint is of type “Event” or “EventAttribute”, then the EventType field will be populated with one of the following values:

Name Description
unknown Unknown Event.
navigation Navigation Event.
location Location Event.
search Search Event.
transaction Transaction Event.
user_content User Content Event.
user_preference User Preference Event.
social Social Event.
other Other Event.
media Media Event.

If a DataPoint is of type Commerce or CommerceAttribute, then the EventType field will be populated with one of the following values:

Name Description
product_add_to_cart Add to Cart Event.
product_remove_from_cart Remove from Cart Event.
product_checkout Checkout Event.
product_checkout_option Checkout Option Event.
product_click Click Event.
product_view_detail View Detail Event.
product_purchase Purchase Event.
product_refund Refund Event.
promotion_view Promotion View Event.
promotion_click Promotion Click Event.

Create a data point

PUT /apps/1/datapoints

Adds a new DataPoint for an App.

Example cURL request

curl \
  -X PUT \
  -H "Authorization: Bearer YWIxMjdi883GHBBDnjsdKAJQxNjdjYUUJABbg6hdI.8V6HhxW-" \
  -H "Content-Type: application/json" \
  -d "{\"name\":\"my event\",\"type\":"event",\"event_type\": "navigation"}" \
  "https://api.mparticle.com/v1/apps/1/datapoints?accountId=1"

Example HTTP request

[
  {
    "name": "my event",
    "type": "event",
    "event_type": "navigation"
  }
]

Request body parameters

Accepts an array of DataPoint objects, which have the following properties:

Name Type Description
name string The name of the DataPoint.
attribute_name string An attribute name (optional).
type enum The type of DataPoint.
event_type enum Can only be set if DataPoint type is “Event”, “EventAttribute”, “Commerce” or “CommerceAttribute”.

Supported DataPoint Types

The “type” field can be set to one of the following values:

Name Description
Event A standard event.
EventAttribute An attribute of an event.
UserAttribute A user attribute.
ScreenView A screen view.
ScreenViewAttribute An attribute of a screen view.
Identity A user identity type.
Commerce A commerce event.
CommerceAttribute An attribute of a commerce event.

Supported Event Types

The “event_type” field can be set to one of the following values. This field is only required when the “type” is set to “Event” or “EventAttribute”.

Name Description
unknown Unknown Event.
navigation Navigation Event.
location Location Event.
search Search Event.
transaction Transaction Event.
user_content User Content Event.
user_preference User Preference Event.
social Social Event.
other Other Event.
media Media Event.

You can add new DataPoints for an App using the API. DataPoints are automatically detected when data is received from your App, however it may be more convenient to insert this data using the API in advance, rather than waiting until your App is fully instrumented using the mParticle SDK. This will allow you to configure features such as Data Filtering without having to wait for App instrumentation to be completed.

Get a service filter

GET /apps/1/GoogleAnalyticsEventForwarder?accountId=1

Get default filtering behavior for a service.

Example cURL request

curl \
  -X GET \
  -H "Authorization: Bearer YWIxMjdi883GHBBDnjsdKAJQxNjdjYUUJABbg6hdI.8V6HhxW-" \
  "https://api.mparticle.com/v1/apps/1/GoogleAnalyticsEventForwarder?accountId=1"

Response

{
  "data": [
    {
      "name": "GoogleAnalyticsEventForwarder",
      "sendNewDataPointsByDefault": true
    }
  ],
  "dataType": "datapoint",
  "errors": null
}

This call shows any filtering configuration that exists at the Service level. Currently, this is just one property, "sendNewDataPointsByDefault", which controls whether newly detected DataPoints are sent to this Service by default.

Update a service filtering

PUT /apps/1/GoogleAnalyticsEventForwarder?accountId=1

Example cURL request

curl \
  -X PUT \
  -H "Authorization: Bearer YWIxMjdi883GHBBDnjsdKAJQxNjdjYUUJABbg6hdI.8V6HhxW-" \
  -H "Content-Type: application/json" \
  -d "{\"sendNewDataPointsByDefault\":false}" \
  "https://api.mparticle.com/v1/apps/1/GoogleAnalyticsEventForwarder/datapoints?accountId=1"

Example HTTP request

{
  "sendNewDataPointsByDefault": false
}

Parameters

Name Type Description
sendNewDataPointsByDefault bool Controls whether newly detected DataPoints are sent to this service by default.

Setting "sendNewDataPointsByDefault" to false will prevent newly detected DataPoints from being sent to the specified Service. Any existing DataPoints will not be affected, and will continue to be sent or filtered based on the existing configuration.

Get all data point filters

GET /apps/1/GoogleAnalyticsEventForwarder/datapoints?accountId=1

Retrieve a list of DataPoint filters for a specific App and Service.

Example cURL request

curl \
  -X GET \
  -H "Authorization: Bearer YWIxMjdi883GHBBDnjsdKAJQxNjdjYUUJABbg6hdI.8V6HhxW-" \
  "https://api.mparticle.com/v1/apps/1/GoogleAnalyticsEventForwarder/datapoints?accountId=1"

Response

{
  "data": [
    {
      "name": "my event",
      "attribute_name": null,
      "type": "Event",
      "event_type": "navigation",
      "enabled": true,
      "data_type": "datapoint_filter"
    },
    {
      "name": "my event",
      "attribute_name": "my event attribute",
      "type": "EventAttribute",
      "enabled": false,
      "event_type": "navigation",
      "data_type": "datapoint_filter"
    }
  ],
  "dataType": "datapoint_filter",
  "errors": null
}

Note that this list of DataPoints are filtered by types that are supported by the service. If the service does not support the ScreenView DataPoint for example, then this DataPoint will not appear in the list.

The DataPoint types "EventAttribute", "ScreenViewAttribute", and "CommerceAttribute" are child DataPoints that have a parent DataPoint. In these cases, "attribute_name" will contain the name of the attribute, and "name" will contain the name of the parent.

Update a data point filter

PUT /apps/1/GoogleAnalyticsEventForwarder/datapoints?accountId=1

Example cURL request

curl \
  -X PUT \
  -H "Authorization: Bearer YWIxMjdi883GHBBDnjsdKAJQxNjdjYUUJABbg6hdI.8V6HhxW-" \
  -H "Content-Type: application/json" \
-d "[{\"name\":\"my event\", \"type\":\"event\", \"event_type\": \"navigation\", \"enabled\": true},{\"name\": \"my event\",\"attribute_name\": \"my event attribute\",\"event_type\": \"navigation\",\"type\": \"eventattribute\",\"enabled\": false}]"
  "https://api.mparticle.com/v1/apps/1/GoogleAnalyticsEventForwarder/datapoints?accountId=1"

Response

[
  {
    "name": "my event",
    "type": "Event",
    "event_type": "navigation",
    "enabled": true
  },
  {
    "name": "my event",
    "attribute_name": "my event attribute",
    "type": "EventAttribute",
    "event_type": "navigation",
    "enabled": false
  }
]

Parameters

Accepts an array of DataPoint Filter objects, which have the following properties:

Name Type Description
name string The name of the DataPoint.
attribute_name string An attribute name (optional).
type enum The type of DataPoint.
event_type enum Can only be set if DataPoint type is “Event”, “EventAttribute”, “Commerce” or “CommerceAttribute”.
enabled bool Set to false to prevent this DataPoint from being sent to this service.

Supported DataPoint Filter Types

The "type" field can be set to one of the following values:

Name Description
Event A standard event.
EventAttribute An attribute of an event.
UserAttribute A user attribute.
EventType Filter all app events of a particular type.
ScreenView A screen view.
ScreenViewAttribute An attribute of a screen view.
UserIdentity A user identity type.
Commerce A commerce event.
CommerceAttribute An attribute of a commerce event.
All_User_Attributes Used to toggle on/off all user attributes.
All_Workspace_User_Attributes Used to toggle on/off all workspace level user attributes.
All_Account_User_Attributes Used to toggle on/off all account level user attributes, if this feature is enabled.

Supported User Identity Types

If the "type" is set to "UserIdentity", then the "name" field should be set to one of the following allowed values:

Name Description
CustomerId Customer Id.
Facebook Facebook Id.
Twitter Twitter Handle.
Google Google Id.
Microsoft Microsoft Id.
Yahoo Yahoo Id.
Email Email Address.
Other Other.

Supported Event Types

If the "type" is set to "Event" or "EventAttribute", the "event_type" field can be set to one of the following values. If "type" is set to "EventType", then the "name" field should be set to one of the values below:

Name Description
unknown Unknown Event.
navigation Navigation Event.
location Location Event.
search Search Event.
transaction Transaction Event.
user_content User Content Event.
user_preference User Preference Event.
social Social Event.
other Other Event.
media Media Event.

If the "type" is set to "Commerce" or "CommerceAttribute", the "event_type" field can be set to one of the following values:

Name Description
product_add_to_cart Add to Cart Event.
product_remove_from_cart Remove from Cart Event.
product_checkout Checkout Event.
product_checkout_option Checkout Option Event.
product_click Click Event.
product_view_detail View Detail Event.
product_purchase Purchase Event.
product_refund Refund Event.
promotion_view Promotion View Event.
promotion_click Promotion Click Event.

When configuring DataPoints of type "EventAttribute" or "ScreenViewAttribute" or "CommerceAttribute", you must include the name of the attribute in "attribute_name", and the name of the parent DataPoint in "name".

When configuring DataPoints of type "Event" or "EventAttribute", you must set the "event_type" field. Failure to do so will cause an error to occur. The "event_type" field is ignored for other types of DataPoints other than “Event” and "EventAttribute".

If the DataPoint specified does not exist, it will be created automatically. Please note that to avoid creating duplicate DataPoints unintentionally, "type", "name", "attribute_name" and "event_type" should all be set correctly.

Due to the hierarchical nature of DataPoints, disabling some types of DataPoints will cause child DataPoints to also become disabled automatically. For example, turning off EventType "Navigation" will cause all Events and EventAttributes of that Event Type to become disabled. Turning off an Event will cause all child Event Attributes to become disabled.

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    Last Updated: December 5, 2024