Kayzen powers the world’s best mobile marketing teams to take programmatic in-house.

Supported Features

  • Re-Targeting
  • Custom Events
  • eCommerce Events


In order to enable mParticle’s integration with Kayzen, you will need to work with your Kayzen Account Manager to obtain your Kayzen API Key for configuration.

Data Processing Notes

Kayzen will not accept data more than 24 hours old.

Supported User Identities

mParticle will forward the following IDs to Kayzen if available:

  • Google Advertising ID (GAID) - Raw and SHA1 Hashed
  • Apple Advertising ID (IDFA) - Raw and SHA1 Hashed

Supported Events

  • App Event
  • eCommerce
  • Session Start

Configuration Settings

Setting Name Data Type Default Value Description
API Key string Kayzen API Key which you can obtain from your Kayzen Dashboard

Was this page helpful?