Audience

Amobee, the world’s leading independent advertising platform, Amobee unifies all advertising channels across all formats and devices, providing marketers with streamlined, advanced media planning capabilities.

Prerequisites

1. Obtain your Amobee Advertiser ID, Data Contract ID, and Market ID from your Amobee account manager.
2. Using these credentials, configure the Amobee integration via mParticle’s integrations directory.

Data Processing Notes

Initial syncs of your audiences may take a few hours to be fully reflected in Amobee, depending on the size of the audience.

Supported Identities

Device Identities

• Apple IDFA
• Google Advertising ID

Settings

Configuration Settings

Setting Name	Data Type	Default Value	Description
Advertiser ID	String		Your Advertiser ID in Amobee, please reach out to your Account Manager if you do not have this ID.
Data Contract ID	String		Your mParticle Data Contract ID in Amobee, please reach out to your Account Manager if you do not have this ID.
Market ID	String		Your Market ID in Amobee, please reach out to your Account Manager if you do not have this ID.