Cordial is an all-in-one marketing platform that enables brands to collect, normalize, and activate real-time data from anywhere in your technology stack to create and deliver tailored messages that flex and adapt to changing customer signals.

With the Cordial Audience Integration you can:

  • Create dynamic segments of contacts for messaging and other marketing campaigns
  • Create batch messages for one-time promotional distribution as well as automated messages for trigger-based sending
  • Personalize content for each contact that makes it possible to display products recently purchased or browsed, items currently in a cart, different languages
  • Build custom dashboards, track audience populations over time, or download message performance reports


In order to enable our Audience integration with Cordial, you’ll need a Cordial account, and your Cordial API Key, which can be found in the Cordial Settings page.

User Identity Mapping

When forwarding audience data to Cordial, mParticle can send the following identifiers:

  • Email
  • Customer ID
  • Other
  • Other2
  • Other3
  • Other4

Configuration Settings

Setting Name Data Type Default Value Description
API Key string Your Cordial API Key

Connection Settings

Setting Name Data Type Default Value Description
User Identity string Email Select which user identity to send to Cordial

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