Integrations
Adobe Target is the Adobe Experience Cloud solution for personalizing, testing, and optimizing customer experiences across web, mobile sites, apps, social media, and other digital channels to help maximize revenue. This integration syncs profiles with Adobe Target using Adobe Target Bulk Profile Update API and does not manage audience operations with it. For information about managing Adobe Target audiences, refer to the Adobe Target Audiences documentation.
Before setting up the mParticle Adobe Target integration, you will need to find your Adobe Target client code which can be retrieved from the Adobe Target UI. To find your Adobe Target client code:
When forwarding data to Adobe Target, mParticle sends the identity you select from the Third Party Identity Type dropdown when configuring your Adobe Target connection. If the given user doesn’t have a corresponding identity, their membership won’t be forwarded.
Following are the user identities and device identities that can be selected from the Third Party Identity Type dropdown:
When forwarding data to Adobe Target, mParticle forwards the user attributes you select from the User Attribute Forwarding settings when creating or updating your Adobe Target audience connection. If the given user doesn’t have any corresponding user attributes, their membership won’t be forwarded.
Note: when you create an audience in Adobe Target, forwarded user attributes are accessible within the Visitor Profile section as attributes.
The mParticle Adobe Target Profile Sync Integration uses bulk forwarding. Bulk forwarding means that, instead of uploading updates in real time, mParticle compiles updates into a queue until either a given amount of time has passed since the last upload, or until a certain number of updates are waiting to be sent.
By default, mParticle forwards data to Adobe Target whenever at least one of the following conditions is met:
Setting name | Data type | Default value | Description |
---|---|---|---|
Client Code | string |
Your Adobe Target client code. | |
Send External Audience Name | bool |
True |
If enabled, mParticle forwards the external audience name as a user attribute to Adobe Target. |
Setting name | Data type | Default value | Description |
---|---|---|---|
Third Party Identity Type | string |
mParticle ID |
Indicates the user identity that mParticle forwards to Adobe Target for each profile included in outgoing data. |
Was this page helpful?