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Audience

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Audience

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Audience

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Audience

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Audience

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Audience

Event

Feed

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Event

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Audience

Event

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Audience

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Audience

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Audience

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Audience

Forwarding Data Subject Requests

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Audience

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Event

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Feed

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Feed

Event

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Audience

Event

Plarin

Event

Postie

Audience

Event

Primer

Event

Punchh

Audience

Event

Feed

Quadratic Labs

Event

Pushwoosh

Event

Audience

Radar

Event

Feed

Reddit

Audience

Event

Regal

Event

Remerge

Event

Audience

Retina AI

Event

Feed

Reveal Mobile

Event

RevenueCat

Feed

Sailthru

Audience

Event

Rokt

Audience

Salesforce Mobile Push

Event

Salesforce Email

Audience

Event

Feed

RTB House

Audience

Event

Samba TV

Audience

Event

Scalarr

Event

SessionM

Event

Feed

SendGrid

Audience

Feed

ShareThis

Audience

Feed

Shopify

Custom Pixel

Feed

Signal

Event

SimpleReach

Event

Singular

Event

Feed

Singular-DEPRECATED

Event

Skyhook

Event

Slack

Event

Smadex

Audience

SmarterHQ

Event

Snapchat

Audience

Event

Snowflake

Data Warehouse

Snapchat Conversions

Event

Snowplow

Event

Split

Event

Feed

Splunk MINT

Event

Sprig

Event

Audience

StartApp

Audience

Stormly

Audience

Event

Swrve

Event

Feed

Statsig

Event

Feed

Talon.One

Audience

Event

Feed

Tapad

Audience

Tapjoy

Audience

Taplytics

Event

Taptica

Audience

Teak

Audience

The Trade Desk

Audience

Cookie Sync

Event

Ticketure

Feed

TikTok Event

Audience (Deprecated)

Audience

Event

Audience Migration

Treasure Data

Audience

Event

Triton Digital

Audience

TUNE

Event

Twitter

Audience

Event

Valid

Event

Vkontakte

Audience

Voucherify

Audience

Event

Vungle

Audience

Webhook

Event

Webtrends

Event

White Label Loyalty

Event

Wootric

Event

Xandr

Audience

Cookie Sync

Yahoo (formerly Verizon Media)

Audience

Cookie Sync

Yotpo

Feed

YouAppi

Audience

Zendesk

Event

Feed

Z2A Digital

Audience

Event

Quantcast

Event

Qualtrics

Event

Feed

AppsFlyer is a leading Mobile Attribution & Marketing Analytics platform that allows app marketers to easily measure the performance of all their marketing channels - paid, organic and social - from a single real-time dashboard.

Input Data Details

The following types of data can be configured to be sent from AppsFlyer to mParticle

  • Attribution
  • In-App
  • Uninstall

AppsFlyer attribution events are mapped as follows:

  • Event Type = Custom Event
  • Custom Event Type = attribution
  • Event Name = attribution

AppsFlyer Event Mapping

AppsFlyer attribution events are mapped as follows:

Attribution Field mParticle Mapping AppsFlyer Macro Used
ios_idfa IDFA Device ID (advertiserId)
ios_idfv IDFV Device ID (vendorId)
android_id Android ID Device ID (android_id)
android_advertising_id Android Advertising ID Device ID (advertiserId)
customer_id Customer ID User Identity (custom-user-id)
publisher Publisher custom event attribute (promoter-id)
campaign Campaign custom event attribute (campaign)
ts Unix time in milliseconds (install-unix-ts-ms)
af_c_id af_c_id custom event attribute {af_c_id}

Configuration

Configure the AppsFlyer Input:

  1. Select Directory, and click the AppsFlyer tile
  2. Click Add AppsFlyer to Setup
  3. Select the Input Feed Integration Type and click Add to Setup
  4. Select the AppsFlyer input configuration group to specify the configuration parameters:
  • Configuration Name
  • Act as Application
  1. Click Create
  2. Copy the Token

Follow these instructions to configure the postback in AppsFlyer.

  1. Select Configuration > Integrated Partners.
  2. Search for and select mParticle.
  3. In the Integrations tab, click Activate Partner.
  4. Enter the mParticle Token, copied from above.
  5. Click Save & Close.
    Last Updated: November 15, 2024