The Funnel tool visualizes a customer journey and it allows you to explore conversion rates and dropoff along expected user flows.
To access our Funnel tool, select Create New Analysis in My Hub and then select your use case: Conversion and Drop Off, Multipath, Conversion Over Time, or Contribution.
To begin a Funnel query, select either Conversion or Conversion over Time.
The unit of measurement in Funnel is always Users who Performed. The first event of a funnel is required — a user must complete this event to enter the funnel. You may categorize your results by using the Group By function or the Filter Where function. You may also combine multiple events using a For clause.
Select a different time zone from your project time zone on a per-query basis by toggling the globe icon on the top right of the query screen.
You may choose to visualize your funnel either as a multipath donut or as a stacked bar. Multipath donuts are optimized for comparing multiple funnel paths in the same visualization, whereas stacked bars are better for viewing drop-off. To switch between the two, select the visualization dropdown from the menu bar.
There are a number of available functions for each query row, including Group By, Filter, and Did [Not] Perform. While hovering the cursor over each query row, a number of options appear in the top right corner. You can create a Custom Event from a query row that contains a filter where clause. Duplicate your row for speedier analysis, or minimize your row if it’s taking too much room on your screen. Finally, you …
After completing the first query row, you may add an unlimited number of steps to represent a full user journey. Name your steps on the right hand side of each query row, and reorder the rows by dragging and dropping. Once you have selected all of the events in your journey, select the run query button within the query visualization.
All funnel queries can be customized further using the menu. Here, you can select the date range for your query. Users in your funnel must enter the journey within the specified date range. You can also establish a Conversion Limit. A conversion limit requires all users to complete the funnel within a defined time limit. The limit can be applied to the entire funnel or between each step.
In the settings dropdown, further customize your analysis by selecting a Breakout mode, Funnel Direction or Conversion Precision:
You can also create a Multipath Funnel, and make one or more steps in the funnel optional. To do this, click the pin icon next to a step in the query builder or in the visualization. The results will display multiple paths that a user may complete. You may then analyze multiple user journeys in the same visualization.
In the settings dropdown is a setting for Path Exclusivity.
Was this page helpful?