Date Range and Time Settings

Every query requires you to define a date range. The date range refers to the time period that you would like to analyze. All new queries default to the Last 7 Days. To open the date range selector dropdown, select Last 7 Days. The start date is the first day to be included in the search. The end date is the last day.

Date Range

To select fixed start and end dates, use the date range selector on the left side of the dropdown and select a start date and end date from the calendar. You can also enter a specific date by selecting the date at the top of the selector and entering a value. Use the left and right arrows to navigate the calendar. Select the Today checkbox to create a dynamic end date.

The right side of the dropdown lists all of the dynamic date ranges that are available. You may choose a dynamic date range, for example Last 7 Days or Last Full Month. This will automatically update the date range of your query, counting backwards from today. If you select Last Full Week, then Analytics will analyze the most recent complete week, defined as Monday to Sunday. If you choose Last Full Month, then Analytics will analyze the most recent complete month. You can quickly navigate the calendar to select full months using the links in the lower left corner of the dropdown.

To save a new custom date range, for example “Last 45 Days,” simply choose Add Custom Date Range in the lower right corner of the dropdown. Your previously used custom date ranges will be saved for future use and are viewable alongside the default dynamic date ranges.

Note: Custom relative date ranges are saved within each individual user’s account, rather than for all users across a particular project.

In Segmentation, you may also exclude any recent partial intervals. For example, if you’re measuring a query with a monthly frequency, but you happen to be querying in the middle of the month, you can exclude the most recent, partial month from your visualization area.


In order to visualize your data, the date range will be organized into units of time called intervals.

You may choose Hourly, Daily, Weekly, or Monthly intervals. Hourly is our smallest interval that you can run analysis on. For weekly intervals, Analytics considers the week to start on a Monday.

Interval options are dependent on the date range selected. For example, if the selected date range is Last 7 Days, then the available time intervals will be Hourly, Daily, and Full Range. Weekly will not be available because there is only one week in a seven day date range. If the date range is changed to Last 90 Days, then the intervals dropdown will update with the additional options of Weekly and Monthly, but will no longer allow Hourly analysis due to visualization constraints. To calculate the total event or user count across an entire date range, select Full Range.

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