Event

Conversant is a personalized digital media company. We help brands and agencies deliver media to the right consumers across all devices while maintaining the highest privacy standards.

Supported Features

• Event Forwarding

Prerequisites

To set up the Conversant integration, you will need your Conversant Site ID and Group ID. Your Conversant Client Integration Engineer will provide specific setup documentation after the initial integration discussion.

Supported User Identities

mParticle will forward the following IDs to Conversant if available:

• GAID (Google Advertising ID)
• IDFA (Apple Advertising ID)
• Email (as an MD5 Hash)

Data Processing Notes

Conversant will not accept data more than 24 hours old.

Supported Events

• Application State Transition
• App Event
• Attribution
• eCommerce
• Push Subscription
• Screen View
• Session Start / End

Configuration Settings

Setting Name	Data Type	Default Value	Description
Site ID	string		Conversant Site Id, provided in Conversant integration documentation.
Group	string		Conversant Group Name, provided in Conversant integration documentation.