Emarsys enables brands around the world to deliver truly personal customer interactions across email, mobile, social, SMS, and web – at scale.
Emarsys accepts audience data from mParticle as part of their Enhance Marketplace. Before enabling the integration, you will need to contact Emarsys and request that the mParticle add-on be enabled for your account.
You will also need to know your Emarsys Customer ID.
mParticle forwards email addresses to Emarsys.
Along with each email address, mParticle can forward a limited section of user attributes. These can be used for personalizing content in Emarsys. The following Emarsys fields are forwarded where possible:
|Setting Name||Data Type||Default Value||Description|
|Emarsys Customer ID||
||Your Emarsys Customer ID, used to access the Emarsys Partner API, provided by Emarsys.|