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Audience

Emarsys enables brands around the world to deliver truly personal customer interactions across email, mobile, social, SMS, and web – at scale.

Prerequisites

Emarsys accepts audience data from mParticle as part of their Enhance Marketplace. Before enabling the integration, you will need to contact Emarsys and request that the mParticle add-on be enabled for your account.

You will also need to know your Emarsys Customer ID.

User Identity Mapping

mParticle forwards email addresses to Emarsys.

User Attribute Forwarding

Along with each email address, mParticle can forward a limited section of user attributes. These can be used for personalizing content in Emarsys. The following Emarsys fields are forwarded where possible:

  • First Name
  • Last Name
  • Gender
  • Address
  • City
  • State
  • Zip Code
  • Country

Configuration Settings

Setting Name Data Type Default Value Description
Emarsys Customer ID string Your Emarsys Customer ID, used to access the Emarsys Partner API, provided by Emarsys.