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Event

Epsilon is a personalized digital media company. We help brands and agencies deliver media to the right consumers across all devices while maintaining the highest privacy standards.

Enable the Integration

  1. Obtain your Epsilon Site ID and Epsilon Group Name from your Epsilon account manager.
  2. Use the above credentials to configure a Epsilon Event Integration via mParticle’s integrations directory.

Supported Platforms

Epsilon will receive events forwarded from the following input sources:

  • Android
  • Apple TV
  • Data Feeds
  • iOS
  • Web

Supported Identities

User Identities

mParticle will forward the following user IDs to Epsilon if available:

  • Customer ID (MD5 Hashed)
  • Email (MD5 Hashed)

Device Identities

mParticle will forward the following device IDs to Epsilon if available:

  • Android Device ID
  • Apple IDFA
  • Apple IDFV
  • Google Advertising ID

Supported Event Types

  • Application State Transition
  • Commerce Events
  • Custom Events
  • Opt Out
  • Push Registration
  • Screen View

Data Processing Notes

  • Epsilon will not accept data more than 24 hours old.
  • Epsilon will receive location, user agent, and IP address data with forwarded events.
  • Epsilon will receive user attributes with forwarded events.

Configuration Settings

Setting Name Data Type Default Value Description
Site Id string Epsilon Site Id, provided in Epsilon integration documentation.
Company Id string Epsilon Company Id, provided in Epsilon integration documentation.
Company Magic string Epsilon Company Magic, provided in Epsilon integration documentation.
Form Id string Epsilon Form Id, provided in Epsilon integration documentation.

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