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Getting Started
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Getting Started
Identity
Web
Alexa
Overview
Step 1. Create an input
Step 2. Verify your input
Step 3. Set up your output
Step 4. Create a connection
Step 5. Verify your connection
Step 6. Track events
Step 7. Track user data
Step 8. Create a data plan
Step 9. Test your local app
Overview
Step 1. Create an input
Step 2. Verify your input
Step 3. Set up your output
Step 4. Create a connection
Step 5. Verify your connection
Step 6. Track events
Step 7. Track user data
Step 8. Create a data plan
Overview
Step 1. Create an input
Step 2. Verify your input
Step 3. Set up your output
Step 4. Create a connection
Step 5. Verify your connection
Step 6. Track events
Step 7. Track user data
Step 8. Create a data plan
Step 1. Create an input
Step 2. Create an output
Step 3. Verify output
Node SDK
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The Developer's Guided Journey to mParticle
Create an Input
Start capturing data
Connect an Event Output
Create an Audience
Connect an Audience Output
Transform and Enhance Your Data
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Introduction
Introduction
Rudderstack
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Snowflake (Define Your Own Schema)
Aliasing
Event
Event
Audience
Audience
Feed
Event
Audience
Cookie Sync
Event
Audience
Audience
Audience
Event
Event
Feed
Event
Audience
Event
Data Warehouse
Event
Event
Event
Event
Audience
Event
Event
Event
Event
Event
Event
Audience
Event
Event
Feed
Event
Event
Audience
Feed
Event
Event
Event
Custom Feed
Data Warehouse
Event
Event
Audience
Audience
Audience
Audience
Event
Event
Event
Event
Event
Event
Audience
Audience
Event
Audience
Data Warehouse
Event
Event
Audience
Cookie Sync
Event
Event
Event
Event
Event
Feed
Feed
Event
Event
Event
Audience
Event
Event
Audience
Event
Event
Event
Feed
Audience
Event
Event
Audience
Audience
Event
Audience
Audience
Audience
Event
Audience
Event
Event
Event
Event
Feed
Event
Event
Event
Event
Event
Feed
Audience
Event
Event
Event
Feed
Event
Event
Event
Event
Event
Feed
Audience
Event
Event
Event
Event
Custom Pixel
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Event
Event
Event
Audience
Event
Event
Data Warehouse
Event
Event
Audience
Audience
Audience
Event
Audience
Audience
Cookie Sync
Event
Audience
Feed
Audience
Event
Event
Audience
Audience
Event
Event
Event
Event
Audience
Cookie Sync
Cookie Sync
Audience
Audience
Feed
Heap automates away the annoying parts of analytics so that companies can focus on making smarter business decisions. The company’s mission is to power business decisions with truth. It encourages companies to focus on discovering insights and taking action. With Heap, organizations can remove technical jams and obtain a single comprehensive view of the customer. mParticle provides a real-time server to server integration to Heap for Event and User attribute syncing.
You must have a Heap account and have access to the Heap app_id for that account. This can be accessed from your Heap account settings.
mParticle send data to Heap via their Server-side APIs which supports a limited set of features. All app events, commerce events, and screen view events can be sent. Additionally, User attributes can be forwarded to Heap when enabled.
A more complete set of Heap’s Web SDK functionality can be included by selecting to send event’s client side in the connection settings. The mParticle snippet will automatically load the kit. The kit can also be included via npm for self-hosted sites. This allows for anonymous browsing data to be sent to Heap without issue.
mParticle can forward the following Device ID types:
mParticle can forward the following User ID types:
The following events are forwarded to Heap
Most events collected by mParticle can be forwarded to Heap at a 1:1 ratio, meaning that there will be one Heap event for each app event or screenview event with all associated data being added to the Heap event properties. Screenview events will have a screen_name attribute. Below you will find an outline of how the events are mapped into Heap. Note: commerce events are an exception to this.
| mParticle Event or Attribute Name | Heap Event or Attribute Analog | Notes |
|---|---|---|
event_name |
event |
|
timestamp |
timestamp |
|
event_attributes and user_attributes |
properties |
These are both free form key-value pairs. The distinctions between user attributes and event attributes is dictated by Heap’s endpoints. All custom attributes will be include. |
session_id |
session_id |
The session id that the event is associated with |
All mParticle custom events are sent to Heap following the general mapping outlined above. Additionally, custom event types will be populated into the Heap event as properties.event_type.
Screen View Events will be mapped into Heap as Viewed: screen_name_here. All custom event attributes will be added to the properties on the Heap event.
Commerce events are broken down into multiple events and sent to Heap, one main event and one line item event for each product or promotion asssociated with that main event. Each main and all sub events are sent to Heap’s bulk endpoint as a single request.
| mParticle Event Name | Heap Event Name | Event Type | Notes |
|---|---|---|---|
| Product Action | Product Action Event | Main Event | Contains information about the mParticle event including the IDs of all products associated with the product action, the type of product action, and the event attributes. |
| Product Action | Item | Sub Event | Contains information about the individual product including all product attributes. |
| Product Impression | Impression Event | Main Event | Contains impression event details including all products IDs and event attributes. |
| Product Impression | Item | Sub Event | Contains information about the individual product including all product attributes. |
| Promotion Event | Promotion Event | Main Event | Contains promotion event details including the IDs of all associated promotions items and event attributes. |
| Promotion Event | Item | Sub Event | Contains details on the indiviudal promotion items included in the parent event. Promtion custom attributes are also found here. |
| Setting Name | Data Type | Default Value | Description |
|---|---|---|---|
| App ID | string |
The environment ID corresponding to one of your Heap Account. | |
| External ID | enum |
MPID | The mParticle User Identity Type to forward as the identifier for Heap ID resolution. Must be immutable. MPID and Customer ID currently supported. |
| Setting Name | Data Type | Default Value | Description |
|---|---|---|---|
| Forward User Attributes | boolean |
False | Controls if the integration sends User Attributes to Heap. |
| Forward Web Requests Server Side | boolean |
True | Controls if the web events will be sent client-side vs server-side |