Ibotta is transforming the shopping experience by making it easy for consumers to earn cash back on everyday purchases through a single smartphone app.

The Ibotta integration supports the iOS and Android platform.

Supported Features

  • Event Forwarding


To set up the Ibotta integration, you will need your Ibotta API Key.

Supported Identities

User Identities

mParticle will forward the following User IDs to Ibotta:

  • Email Address

Device Identities

mParticle will forward the following Device IDs to Ibotta:

  • GAID (Google Advertising ID)
  • IDFA (Apple Advertising ID)

Data Processing Notes

Ibotta will not accept data more than 24 hours old.

Supported Events

  • App Event
  • Commerce Event
  • Screen View
  • Session Start / End

Configuration Settings

Setting Name Data Type Default Value Description
API Key string Secret key to use the API, provided by your Account Manager.

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