Audience

Kayzen powers the world’s best mobile marketing teams to take programmatic in-house.

Prerequisites

In order to forward an mParticle audience to Kayzen you must have an account in Kayzen. To configure your Kayzen Integration you need the Account Email and the Kayzen API key. Please reach out to your Kayzen Account Manager for more information on how to obtain your API key. You must also create an audience on the Kayzen side first, and get the Kayzen Audience ID. This is required for mParticle’s connection settings.

User Identity Mapping

When forwarding audience data to Kayzen, mParticle will send IDFAs and Google Advertising IDs in both raw and SHA-1 hash forms.

Configuration Settings

Setting Name Data Type Default Value Description
Account Email string Kayzen Account Email
API Key string Kayzen API Key which you can obtain from your Kayzen Account Manager.

Connection Settings

Setting Name Data Type Default Value Description
Kayzen Audience ID integer Kayzen Audience ID which you can obtain from your Kayzen Dashboard.

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