Audience

Liftoff is a full-service mobile app marketing and retargeting platform that uses post-install data to run true CPA-optimized user acquisition and retention campaigns.

Prerequisites

• In order to enable our integration with Liftoff, you’ll need to work with your Liftoff account executive to obtain your Liftoff App ID and API Key.
• Prior to enabling an audience connection for user attribute sharing, you must share the user attribute names with your Liftoff Account Manager so they can be setup for use in Liftoff models.

User Identity Mapping

When forwarding audience data to Liftoff, mParticle will forward IDFAs and Google Advertising IDs.

Configuration Settings

Setting Name	Data Type	Default Value	Description
Liftoff App ID	string		Liftoff-specific ID for your app. Each app has a unique ID. Your Liftoff account executive will provide IDs for each app.
Liftoff API Key	string		API key for your Liftoff account. Your Liftoff account executive will provide this key.

Connection Settings

Setting Name	Data Type	Default Value	Description
Configure User Attribute Forwarding	bool	False	If enabled, you can configure user attributes to share for this audience connection.