LiveLike is a technology company dedicated to empowering digital experiences that enable deeper fan engagement, increased retention rates, and new monetization opportunities.


In order to setup the integration, contact your LiveLike account manager to receive your Client ID.

Supported Platforms

  • Alexa
  • Android
  • Custom Feed
  • FireTV
  • iOS
  • Roku
  • SmartTV
  • tvOS
  • Web
  • Xbox

Supported Event Types

mParticle’s integration forwards the following event types to LiveLike:

  • Application State Transition
  • Attribution Event
  • Crash Report
  • Commerce Event (Product Action, Promotion Action, Impression)
  • Custom Event
  • Opt Out
  • User Attribute Change
  • User Identity Change
  • Screen View
  • Session Start / End

Supported Identity Types

User IDs

  • Customer ID
  • Email Address
  • Facebook
  • Google
  • Microsoft
  • Twitter
  • Yahoo
  • Mobile Number
  • Phone Number 2
  • Phone Number 3
  • Other
  • Other 2-10

Device IDs

  • iOS Advertising ID (IDFA)
  • iOS Vendor ID (IDFV)
  • Apple Push Notification Token
  • Android ID
  • Google Advertising ID (GAID)
  • Google Cloud Messaging Token
  • Fire Advertising ID
  • Microsoft Advertising ID
  • Microsoft Publisher ID
  • Roku Advertising ID
  • Roku Publisher ID

Data Processing Notes

LiveLike will not accept data over 0 hours old. LiveLike will receive device information, location, IP address, device application stamp, consent state, HTTP user agent, and user attributes with forwarded events.

Configuration Settings

Setting Name Data Type Default Value Description
Client ID string Client ID of the LiveLike Application.

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