Audience

Marigold provides Enterprise Relationship Marketing solutions to acquire, engage, and retain customers.

Prerequisites

Contact your Marigold Account Manager to get the Audience API Key and Audience ID required to enable this integration.

Supported Platforms

• Android
• iOS
• Web
• Data Feeds

Supported Identity Types

User IDs

mParticle will forward the following User Identities to Marigold:

• Customer ID
• Email
• Facebook
• Twitter
• Google
• Microsoft
• Yahoo
• Mobile Number
• Phone Number 1
• Phone Number 2
• Other
• Other(2-10)

Device IDs

mParticle will forward the following Device Identities to Marigold:

• Android Device ID
• Apple IDFA
• Apple IDFV
• Fire Advertising ID
• Google Advertising ID
• Microsoft Advertising ID
• Microsoft Publisher ID
• Push Token
• Roku Advertising ID
• Roku Publisher ID

Supported Event Types

mParticle will forward the following Event Types to Marigold:

• Application State Transition
• Commerce Event
• Crash Report
• Custom Event
• Opt Out
• Push Registration
• Screen View
• Session Start
• Session End
• User Attribute Change
• User Identity Change
• GDPR Consent Change

Configuration Settings

Setting Name	Data Type	Default Value	Description
Subscription Audience API Key	string		Secret key to use the API, provided by your account manager

Connection Settings

Setting Name	Data Type	Default Value	Description
Audience ID	string		Internal customer ID, provided by your account manager