Audience

myTarget provides targeted user acquisition from the biggest social networks in Russia and the CIS region, reaching more than 140 million people.

Prerequisites

To set up the myTarget integration, you will need the User Name for your myTarget Account.

User Identity Mapping

When forwarding audience data to myTarget, mParticle will send the following identifiers, where available:

  • Android ID
  • GAID (Google Advertising ID)
  • IDFV (iOS Vendor ID)
  • IDFA (iOS Advertising ID)
  • Email address

Configuration Settings

Setting Name Data Type Default Value Description
User Name string Username for the myTarget account.