Integrations
Retina AI is the customer intelligence partner that empowers businesses to maximize customer-level profitability
The Retina AI event integration works in conjunction with the Retina AI feed integration. To receive enrichment data from Retina AI, you must first connect an event input. Retina AI processes the event and then will send visit data for those customers via the feed integration on a bi-weekly cadence.
Retina AI sends user attribute data in event-less requests to enrich mParticle’s user profiles. Details on the user attributes sent by Retina AI can be found below.
Retina AI sends several attributes for predicted customer lifetime value (CLV). These are Retina AI’s model predictions of the CLV for a customer over a number of years with your business.
Attribute Name | Description |
---|---|
retina_clv_01yr | Model prediction of the CLV for this customer which will accumulate over their first 1 years. |
retina_clv_02yr | Model prediction of the CLV for this customer which will accumulate over their first 2 years. |
retina_clv_03yr | Model prediction of the CLV for this customer which will accumulate over their first 3 years. |
retina_clv_04yr | Model prediction of the CLV for this customer which will accumulate over their first 4 years. |
retina_clv_05yr | Model prediction of the CLV for this customer which will accumulate over their first 5 years. |
retina_persona | The persona group that a customer belongs to. |
Was this page helpful?