Scalarr is an innovative, Machine Learning based fraud detection tool for app developers and marketing teams to analyze ad campaigns data of all stages, starting from the click and unlocking the post-install events analytics.

Supported Features

  • Mobile Fraud Detection

Supported Platforms

  • Android
  • iOS


To activate mParticle’s Scalarr integration, you will need the API Key. Please contact your Scalarr account representative to obtain that API Key.

Supported User Identities

Device IDs

  • Android ID
  • Google Advertisng ID
  • Apple Advertising ID
  • Apple Vendor ID

User IDs

  • Email
  • Customer ID
  • Facebook ID
  • Google ID
  • Twitter ID
  • Yahoo ID
  • Other
  • Other 2
  • Other 3
  • Other 4

Data Processing Notes

Scalarr will not accept data more than 24 hours old.

Supported Events

  • Application State Transition
  • Attribution
  • Custom event
  • Impression
  • Screen view
  • Session start/end
  • Privacy setting change
  • Product action
  • User attribute change

Configuration Settings

Setting Name Data Type Required Description
apiKey text True The API Key for sending data into Scalarr’s analytics, provided by your Scalarr Account Manager.

Was this page helpful?