Z2A Digital is a mobile App media buying house bringing real value users to discover, play and use our client’s Apps.

Z2A Digital combines online marketing experience with advanced technology to deliver results and enhance campaign performance. Z2A Digital connects the dots to bring the right users to the right Apps.

Enable the Integration

  1. Get your Z2A Digital Account ID and API Key from your Z2A Digital account manager.
  2. Using these credentials, configure the Z2A Digital audience integration via mParticle’s integrations directory.

Supported Identities

User Identities

  • mParticle ID (MPID)

Device Identities

  • Apple IDFA
  • Google Advertising ID


Configuration Settings

Setting Name Data Type Default Value Description
API Key string Secret key to use the API, provided by your account manager
Account ID string Internal account ID, provided by your account manager

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