Data Subject Request API Version 1 and 2
Data Subject Request API Version 3
Platform API Overview
Accounts
Apps
Audiences
Calculated Attributes
Data Points
Feeds
Field Transformations
Services
Users
Workspaces
Warehouse Sync API Overview
Warehouse Sync API Tutorial
Warehouse Sync API Reference
Data Mapping
Warehouse Sync SQL Reference
Warehouse Sync Troubleshooting Guide
ComposeID
Warehouse Sync API v2 Migration
Custom Access Roles API
Bulk Profile Deletion API Reference
Data Planning API
Group Identity API Reference
Calculated Attributes Seeding API
Pixel Service
Profile API
Events API
mParticle JSON Schema Reference
IDSync
AMP SDK
Initialization
Configuration
Network Security Configuration
Event Tracking
User Attributes
IDSync
Screen Events
Commerce Events
Location Tracking
Media
Kits
Application State and Session Management
Data Privacy Controls
Error Tracking
Opt Out
Push Notifications
WebView Integration
Logger
Preventing Blocked HTTP Traffic with CNAME
Linting Data Plans
Troubleshooting the Android SDK
API Reference
Upgrade to Version 5
Cordova Plugin
Identity
Direct URL Routing FAQ
Web
Android
iOS
Initialization
Configuration
Event Tracking
User Attributes
IDSync
Screen Tracking
Commerce Events
Location Tracking
Media
Kits
Application State and Session Management
Data Privacy Controls
Error Tracking
Opt Out
Push Notifications
Webview Integration
Upload Frequency
App Extensions
Preventing Blocked HTTP Traffic with CNAME
Linting Data Plans
Troubleshooting iOS SDK
Social Networks
iOS 14 Guide
iOS 15 FAQ
iOS 16 FAQ
iOS 17 FAQ
iOS 18 FAQ
API Reference
Upgrade to Version 7
Getting Started
Identity
Upload Frequency
Getting Started
Opt Out
Initialize the SDK
Event Tracking
Commerce Tracking
Error Tracking
Screen Tracking
Identity
Location Tracking
Session Management
Initialization
Configuration
Content Security Policy
Event Tracking
User Attributes
IDSync
Page View Tracking
Commerce Events
Location Tracking
Media
Kits
Application State and Session Management
Data Privacy Controls
Error Tracking
Opt Out
Custom Logger
Persistence
Native Web Views
Self-Hosting
Multiple Instances
Web SDK via Google Tag Manager
Preventing Blocked HTTP Traffic with CNAME
Facebook Instant Articles
Troubleshooting the Web SDK
Browser Compatibility
Linting Data Plans
API Reference
Upgrade to Version 2 of the SDK
Getting Started
Identity
Web
Alexa
Overview
Step 1. Create an input
Step 2. Verify your input
Step 3. Set up your output
Step 4. Create a connection
Step 5. Verify your connection
Step 6. Track events
Step 7. Track user data
Step 8. Create a data plan
Step 9. Test your local app
Overview
Step 1. Create an input
Step 2. Verify your input
Step 3. Set up your output
Step 4. Create a connection
Step 5. Verify your connection
Step 6. Track events
Step 7. Track user data
Step 8. Create a data plan
Step 1. Create an input
Step 2. Create an output
Step 3. Verify output
Node SDK
Go SDK
Python SDK
Ruby SDK
Java SDK
Introduction
Outbound Integrations
Firehose Java SDK
Inbound Integrations
Compose ID
Data Hosting Locations
Glossary
Migrate from Segment to mParticle
Migrate from Segment to Client-side mParticle
Migrate from Segment to Server-side mParticle
Segment-to-mParticle Migration Reference
Rules Developer Guide
API Credential Management
The Developer's Guided Journey to mParticle
Create an Input
Start capturing data
Connect an Event Output
Create an Audience
Connect an Audience Output
Transform and Enhance Your Data
The new mParticle Experience
The Overview Map
Introduction
Data Retention
Connections
Activity
Live Stream
Data Filter
Rules
Tiered Events
mParticle Users and Roles
Analytics Free Trial
Troubleshooting mParticle
Usage metering for value-based pricing (VBP)
Introduction
Sync and Activate Analytics User Segments in mParticle
User Segment Activation
Welcome Page Announcements
Project Settings
Roles and Teammates
Organization Settings
Global Project Filters
Portfolio Analytics
Analytics Data Manager Overview
Events
Event Properties
User Properties
Revenue Mapping
Export Data
UTM Guide
Data Dictionary
Query Builder Overview
Modify Filters With And/Or Clauses
Query-time Sampling
Query Notes
Filter Where Clauses
Event vs. User Properties
Group By Clauses
Annotations
Cross-tool Compatibility
Apply All for Filter Where Clauses
Date Range and Time Settings Overview
Understanding the Screen View Event
Analyses Introduction
Getting Started
Visualization Options
For Clauses
Date Range and Time Settings
Calculator
Numerical Settings
Assisted Analysis
Properties Explorer
Frequency in Segmentation
Trends in Segmentation
Did [not] Perform Clauses
Cumulative vs. Non-Cumulative Analysis in Segmentation
Total Count of vs. Users Who Performed
Save Your Segmentation Analysis
Export Results in Segmentation
Explore Users from Segmentation
Getting Started with Funnels
Group By Settings
Conversion Window
Tracking Properties
Date Range and Time Settings
Visualization Options
Interpreting a Funnel Analysis
Group By
Filters
Conversion over Time
Conversion Order
Trends
Funnel Direction
Multi-path Funnels
Analyze as Cohort from Funnel
Save a Funnel Analysis
Explore Users from a Funnel
Export Results from a Funnel
Saved Analyses
Manage Analyses in Dashboards
Dashboards––Getting Started
Manage Dashboards
Dashboard Filters
Organize Dashboards
Scheduled Reports
Favorites
Time and Interval Settings in Dashboards
Query Notes in Dashboards
User Aliasing
The Demo Environment
Keyboard Shortcuts
Analytics for Marketers
Analytics for Product Managers
Compare Conversion Across Acquisition Sources
Analyze Product Feature Usage
Identify Points of User Friction
Time-based Subscription Analysis
Dashboard Tips and Tricks
Understand Product Stickiness
Optimize User Flow with A/B Testing
User Segments
IDSync Overview
Use Cases for IDSync
Components of IDSync
Store and Organize User Data
Identify Users
Default IDSync Configuration
Profile Conversion Strategy
Profile Link Strategy
Profile Isolation Strategy
Best Match Strategy
Aliasing
Overview
Create and Manage Group Definitions
Introduction
Catalog
Live Stream
Data Plans
Blocked Data Backfill Guide
Predictive Attributes Overview
Create Predictive Attributes
Assess and Troubleshoot Predictions
Use Predictive Attributes in Campaigns
Predictive Audiences Overview
Using Predictive Audiences
Introduction
Profiles
Warehouse Sync
Data Privacy Controls
Data Subject Requests
Default Service Limits
Feeds
Cross-Account Audience Sharing
Approved Sub-Processors
Import Data with CSV Files
CSV File Reference
Glossary
Video Index
Single Sign-On (SSO)
Setup Examples
Introduction
Introduction
Introduction
Rudderstack
Google Tag Manager
Segment
Advanced Data Warehouse Settings
AWS Kinesis (Snowplow)
AWS Redshift (Define Your Own Schema)
AWS S3 Integration (Define Your Own Schema)
AWS S3 (Snowplow Schema)
BigQuery (Snowplow Schema)
BigQuery Firebase Schema
BigQuery (Define Your Own Schema)
GCP BigQuery Export
Snowflake (Snowplow Schema)
Snowplow Schema Overview
Snowflake (Define Your Own Schema)
Aliasing
After completing the prerequisites, follow these steps to migrate your Segment implementation to mParticle:
Retrieve your API key for the platform where your app resides:
Add the mParticle SDK for your app platform to your app project.
Update your preferred package manager with the mParticle iOS SDK by adding it as a dependency:
Package Manager | Segment | mParticle |
---|---|---|
Cocoapods | pod 'Analytics' |
pod 'mParticle-Apple-SDK' |
Carthage | github "segmentio/analytics-ios" |
github "mparticle/mparticle-apple-sdk" |
SPM | git@github.com:segmentio/analytics-ios.git |
git@github.com:mParticle/mparticle-apple-sdk.git |
Add the mParticle Android SDK to your project:
dependencies {
//Segment
implementation 'com.segment.analytics.android:analytics:4.+'
//mParticle
implementation 'com.mparticle:android-core:5+'
}
To install the Web SDK in your app, insert the following JavaScript snippet in the <head>
tag of each page in your web app:
<script type="text/javascript">
// Configures the SDK. Note the settings below for isDevelopmentMode
// and logLevel.
window.mParticle = {
config: {
isDevelopmentMode: true,
logLevel: verbose;
},
};
(
function(e){window.mParticle=window.mParticle||{};window.mParticle.EventType={Unknown:0,Navigation:1,Location:2,Search:3,Transaction:4,UserContent:5,UserPreference:6,Social:7,Other:8};window.mParticle.eCommerce={Cart:{}};window.mParticle.Identity={};window.mParticle.config=window.mParticle.config||{};window.mParticle.config.rq=[];window.mParticle.config.snippetVersion=2.3;window.mParticle.ready=function(e){window.mParticle.config.rq.push(e)};var i=["endSession","logError","logBaseEvent","logEvent","logForm","logLink","logPageView","setSessionAttribute","setAppName","setAppVersion","setOptOut","setPosition","startNewSession","startTrackingLocation","stopTrackingLocation"];var n=["setCurrencyCode","logCheckout"];var t=["identify","login","logout","modify"];i.forEach(function(e){window.mParticle[e]=o(e)});n.forEach(function(e){window.mParticle.eCommerce[e]=o(e,"eCommerce")});t.forEach(function(e){window.mParticle.Identity[e]=o(e,"Identity")});function o(i,n){return function(){if(n){i=n+"."+i}var e=Array.prototype.slice.call(arguments);e.unshift(i);window.mParticle.config.rq.push(e)}}var r,c,a=window.mParticle.config,s=a.isDevelopmentMode?1:0,l="?env="+s,w=window.mParticle.config.dataPlan;if(w){r=w.planId;c=w.planVersion;if(r){if(c&&(c<1||c>1e3)){c=null}l+="&plan_id="+r+(c?"&plan_version="+c:"")}}var d=window.mParticle.config.versions;var m=[];if(d){Object.keys(d).forEach(function(e){m.push(e+"="+d[e])})}var f=document.createElement("script");f.type="text/javascript";f.async=true;f.src=("https:"==document.location.protocol?"https://jssdkcdns":"http://jssdkcdn")+".mparticle.com/js/v2/"+e+"/mparticle.js"+l+"&"+m.join("&");var p=document.getElementsByTagName("script")[0];p.parentNode.insertBefore(f,p)}
)
// Insert your API key below
("REPLACE WITH API KEY");
</script>
Just as with Segment, you can quickly initialize the mParticle SDK on app startup with your API credentials.
let options = MParticleOptions(key: "APP KEY",
secret: "APP SECRET")
MParticle.sharedInstance().start(with: options)
MParticleOptions *options = [MParticleOptions optionsWithKey:@"APP KEY"
secret:@"APP SECRET"];
[[MParticle sharedInstance] startWithOptions:options];
For reference, the Segment version of iOS initialization looks similar to the following:
let configuration = AnalyticsConfiguration(writeKey: "YOUR_WRITE_KEY")
configuration.trackApplicationLifecycleEvents = true
configuration.recordScreenViews = true
Analytics.setup(with: configuration)
SEGAnalyticsConfiguration *configuration = [SEGAnalyticsConfiguration configurationWithWriteKey:@"YOUR_WRITE_KEY"];
configuration.trackApplicationLifecycleEvents = YES;
configuration.recordScreenViews = YES;
[SEGAnalytics setupWithConfiguration:configuration];
val options = MParticleOptions.builder(this)
.credentials("REPLACE ME WITH KEY", "REPLACE ME WITH SECRET")
.build()
MParticle.start(options)
MParticleOptions options = MParticleOptions.builder(this)
.credentials("REPLACE ME WITH KEY", "REPLACE ME WITH SECRET")
.build();
MParticle.start(options);
For reference, the Segment version of Android initialization looks similar to the following:
Analytics analytics = new Analytics.Builder(context, YOUR_WRITE_KEY)
.trackApplicationLifecycleEvents()
.recordScreenViews()
.build();
Analytics.setSingletonInstance(analytics);
Replace calls to the Segment Identify API with mParticle Identity API calls, and replace Segment traits with mParticle user attribute calls.
login
, logout
, and modify
in addition to identify
to properly change your user’s identity states. setUserAttribute
call to set attributes on the user’s profile. Use the following example for a basic migration guide, and see the mParticle Identity Guide for details.
//Android SDK
val request = IdentityApiRequest.withEmptyUser().run {
email("pgibbons@example.com")
customerId("019mr8mf4r")
build()
}
MParticle.getInstance().Identity().identify(request)
val currentUser = MParticle.getInstance().Identity().currentUser
currentUser?.setUserAttribute("name", "Peter Gibbons")
//Android SDK
IdentityApiRequest request = IdentityApiRequest.withEmptyUser()
.email("pgibbons@example.com")
.customerId("019mr8mf4r")
.build();
MParticle.getInstance().Identity().identify(request);
MParticleUser currentUser = MParticle.getInstance().Identity().getCurrentUser();
currentUser.setUserAttribute("name", "Peter Gibbons");
//iOS SDK
var identityRequest = MPIdentityApiRequest.withEmptyUser()
identityRequest.email = "pgibbons@example.com"
identityRequest.customerId = "019mr8mf4r"
MParticle.sharedInstance().identity.identify(request, completion: identityCallback)
currentUser?.setUserAttribute("top_region", value: "North America")
//iOS SDK
MPIdentityApiRequest *request = [MPIdentityApiRequest requestWithEmptyUser];
request.email = @"pgibbons@example.com";
request.customerId = @"019mr8mf4r";
[[[MParticle sharedInstance] identity] identify:request
completion:identityCallback];
[currentUser setUserAttribute:@"top_region"
value:@"North America"];
// Web SDK
var identityRequest = {
userIdentities: {
email: 'pgibbons@example.com',
customerid: '019mr8mf4r'
}
}
mParticle.Identity.identify(identityRequest);
var currentUser = mParticle.Identity.getCurrentUser();
currentUser.setUserAttribute("top_region","North America");
Replace calls to the Segment Track API with event calls to the mParticle HTTP API resource events
. mParticle has both a generic custom event and several pre-defined structures for different domains such as Commerce.
The following examples illustrate two core event types: Custom Event and Commerce Event. Depending on the type of event that you’re migrating from your Segment track
call, use either a Custom Event or a Commerce Event.
//Android SDK
//Custom Event
val customAttributes = mapOf(
"category" to "Destination Intro",
"title" to "Paris"
)
val event = MPEvent.Builder("Video Watched", EventType.Navigation)
.customAttributes(customAttributes)
.build()
MParticle.getInstance().logEvent(event)
//Commerce Event
// 1. Create the products
val product = Product.Builder("Double Room - Econ Rate", "econ-1", 100.00)
.quantity(4.0)
.build()
// 2. Summarize the transaction
val attributes = TransactionAttributes("foo-transaction-id")
.setRevenue(430.00)
.setTax(30.00)
// 3. Log the purchase event
val event = CommerceEvent.Builder(Product.PURCHASE, product)
.transactionAttributes(attributes)
.build()
MParticle.getInstance().logEvent(event)
//Android SDK
//Custom Event
Map<String, String> customAttributes = new HashMap<String, String>();
customAttributes.put("category", "Destination Intro");
customAttributes.put("title", "Paris");
MPEvent event = new MPEvent.Builder("Video Watched", EventType.Navigation)
.customAttributes(customAttributes)
.build();
MParticle.getInstance().logEvent(event);
//Commerce Event
// 1. Create the products
Product product = new Product.Builder("Double Room - Econ Rate", "econ-1", 100.00)
.quantity(4.0)
.build();
// 2. Summarize the transaction
TransactionAttributes attributes = new TransactionAttributes("foo-transaction-id")
.setRevenue(430.00)
.setTax(30.00);
// 3. Log the purchase event
CommerceEvent event = new CommerceEvent.Builder(Product.PURCHASE, product)
.transactionAttributes(attributes)
.build();
MParticle.getInstance().logEvent(event);
//iOS SDK
//Custom Event
if let event = MPEvent(name: "Video Watched", type: MPEventType.navigation) {
event.customAttributes = ["category": "Destination Intro", "title": "Paris"]
MParticle.sharedInstance().logEvent(event)
}
//Commerce Event
// 1. Create the products
let product = MPProduct.init(name: "Foo name",
sku: "Foo sku",
quantity: 4,
price: 100.00)
// 2. Summarize the transaction
let attributes = MPTransactionAttributes.init()
attributes.transactionId = "foo-transaction-id"
attributes.revenue = 430.00
attributes.tax = 30.00
// 3. Log the purchase event
let action = MPCommerceEventAction.purchase;
let event = MPCommerceEvent.init(action: action, product: product)
event.transactionAttributes = attributes
MParticle.sharedInstance().logEvent(event)
//iOS SDK
//Custom Event
MPEvent *event = [[MPEvent alloc] initWithName:@"Video Watched"
type:MPEventTypeTransaction];
event.customAttributes = @{@"category":@"Destination Intro",
@"title":@"Paris"};
[[MParticle sharedInstance] logEvent:event];
//Commerce Event
// 1. Create the products
MPProduct *product = [[MPProduct alloc] initWithName:@"Double Room - Econ Rate"
sku:@"econ-1"
quantity:@4
price:@100.00];
// 2. Summarize the transaction
MPTransactionAttributes *attributes = [[MPTransactionAttributes alloc] init];
attributes.transactionId = @"foo-transaction-id";
attributes.revenue = @430.00;
attributes.tax = @30.00;
// 3. Log the purchase event
MPCommerceEventAction action = MPCommerceEventActionPurchase;
MPCommerceEvent *event = [[MPCommerceEvent alloc] initWithAction:action
product:product];
event.transactionAttributes = attributes;
[[MParticle sharedInstance] logEvent:event];
// Web SDK
// Custom Event
mParticle.logEvent(
'Video Watched',
mParticle.EventType.Navigation,
{ 'category' : 'Destination Intro', 'title' : 'Paris' }
);
// Commerce Event
// 1. Create the products
var product1 = mParticle.eCommerce.createProduct(
'Double Room - Econ Rate', // Name
'econ-1', // SKU
100.00, // Price
4 // Quantity
);
// 2. Summarie the transaction
var transactionAttributes = {
Id: 'foo-transaction-id',
Revenue: 430.00,
Tax: 30
};
// 3. Log the purchase event
var customAttributes = {sale: true}; // if not passing any custom attributes, pass null
var customFlags = {'Google.Category': 'travel'} // if not passing any custom flags, pass null
mParticle.eCommerce.logProductAction(
mParticle.ProductActionType.Purchase,
[product1, product2],
customAttributes,
customFlags,
transactionAttributes);
If you track screen views with Segment page
calls, migrate them to the mParticle screen_view
event type.
//Android SDK
val screenInfo = HashMap<String, String>()
screenInfo["rating"] = "5"
screenInfo["property_type"] = "hotel"
MParticle.getInstance().logScreen("Destination Details", screenInfo)
//Android SDK
Map<String, String> screenInfo = new HashMap<String, String>();
screenInfo.put("rating", "5");
screenInfo.put("property_type", "hotel");
MParticle.getInstance().logScreen("Destination Details", screenInfo);
//iOS SDK
let screenInfo = ["rating": "5", "property_type": "hotel"];
MParticle.sharedInstance().logScreen("Destination Details", eventInfo: screenInfo)
//iOS SDK
NSDictionary *screenInfo = @{@"rating":@"5",
@"property_type":@"hotel"};
[[MParticle sharedInstance] logScreen:@"Destination Details"
eventInfo:screenInfo];
// Web SDK
mParticle.logPageView(
"Destination Details",
{ page: window.location.toString() },
{ "Google.Page": window.location.pathname.toString() } // if you're using Google Analytics to track page views
);
For reference, the following examples show Segment track
calls:
Segment HTTP Endpoint: POST https://api.segment.io/v1/page
//Android SDK
Analytics.with(context).screen("Smartwatches", "Purchase Screen",
Properties().putValue("sku", "13d31"))
//Android SDK
Analytics.with(context)
.screen("Smartwatches", "Purchase Screen",
new Properties().putValue("sku", "13d31"));
//iOS SDK
Analytics.shared().screen("Photo Feed", properties: ["Feed Type": "private"])
//iOS SDK
[[SEGAnalytics sharedAnalytics] screen:@"Photo Feed"
properties:@{ @"Feed Type": @"private" }];
// Javascript
analytics.track('Article Completed', {
title: 'How to Create a Tracking Plan',
course: 'Intro to Analytics',
});
For help mapping Segment properties to mParticle properties:
Segment Property | mParticle Property |
---|---|
User ID | User identities |
Traits | User attributes |
Event | Custom event |
Properties | Custom attributes |
For help mapping Segment API calls to mParticle API calls:
Segment API Call | mParticle API Call |
---|---|
Identify | Identity API |
Track | logEvent (iOS) (Android) (Web) |
Page | logPageView (Web) |
Screen | logScreen (iOS) (Android) |
Group | setUserAttribute (iOS) (Android) (Web) |
If you would like to backfill your data into the mParticle Identity, Profile, and Audience systems, use the historical endpoint.
mParticle offers open-source SDKs for many client-side platforms and frameworks:
If you prefer more support, mParticle offers a Segment Migration Professional Services package to speed up your Segment migration to mParticle, gleaned from years of experience of doing this with other customers.
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