IDSync Overview

IDSync is the mParticle identity framework, enabling you to create a unified view of your customers, with improved data governance, policy, and security.

IDSync gives visibility into, and control over, the management of known and anonymous user identities across apps and platforms. It allows marketers to accurately identify customers in key moments of their journey in order to support robust targeting and personalization, and to deliver consistent user experiences across all devices, touchpoints, and channels.

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