Visualization Options

Add Trends to your funnel visualization to compare your funnel results to the previous period’s results. Trends can be shown as an Absolute change, or as a Percent change.

The visualization area shows your Total Conversion Rate and Average Conversion Time in the top left corner. Below, a horizontal flowchart represents your user journey. Each step is represented by a circular donut, with the number of users who completed that step inside the circle. The conversion rate between each step is then shown in the path between steps. This information is also displayed in a table at the bottom of the visualization area. If you click into each donut, you can Explore Users in that specific step. You can also create a User Segment of users in that step, or Download those users to a CSV file.