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Data Subject Request API

Data Subject Request API Version 1 and 2

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ComposeID

Warehouse Sync API v2 Migration

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mParticle JSON Schema Reference

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Android

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API Reference

Upgrade to Version 5

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Cordova Plugin

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Web

Android

iOS

Flutter

Getting Started

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API Reference

iOS

Initialization

Configuration

Event Tracking

User Attributes

IDSync

Screen Tracking

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Location Tracking

Media

Kits

Application State and Session Management

Data Privacy Controls

Error Tracking

Opt Out

Push Notifications

Webview Integration

Upload Frequency

App Extensions

Preventing Blocked HTTP Traffic with CNAME

Linting Data Plans

Troubleshooting iOS SDK

Social Networks

iOS 14 Guide

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API Reference

Upgrade to Version 7

React Native

Getting Started

Identity

Roku

Getting Started

Identity

Media

Unity

Upload Frequency

Getting Started

Opt Out

Initialize the SDK

Event Tracking

Commerce Tracking

Error Tracking

Screen Tracking

Identity

Location Tracking

Session Management

Xbox

Getting Started

Identity

Web

Initialization

Configuration

Content Security Policy

Event Tracking

User Attributes

IDSync

Page View Tracking

Commerce Events

Location Tracking

Media

Kits

Application State and Session Management

Data Privacy Controls

Error Tracking

Opt Out

Custom Logger

Persistence

Native Web Views

Self-Hosting

Multiple Instances

Web SDK via Google Tag Manager

Preventing Blocked HTTP Traffic with CNAME

Facebook Instant Articles

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API Reference

Upgrade to Version 2 of the SDK

Xamarin

Getting Started

Identity

Web

Alexa

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iOS

Web

Android

Quickstart
Android

Overview

Step 1. Create an input

Step 2. Verify your input

Step 3. Set up your output

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Step 5. Verify your connection

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Step 7. Track user data

Step 8. Create a data plan

Step 9. Test your local app

HTTP Quick Start

Step 1. Create an input

Step 2. Create an output

Step 3. Verify output

iOS Quick Start

Overview

Step 1. Create an input

Step 2. Verify your input

Step 3. Set up your output

Step 4. Create a connection

Step 5. Verify your connection

Step 6. Track events

Step 7. Track user data

Step 8. Create a data plan

Java Quick Start

Step 1. Create an input

Step 2. Create an output

Step 3. Verify output

Node Quick Start

Step 1. Create an input

Step 2. Create an output

Step 3. Verify output

Python Quick Start

Step 1. Create an input

Step 2. Create an output

Step 3. Verify output

Web

Overview

Step 1. Create an input

Step 2. Verify your input

Step 3. Set up your output

Step 4. Create a connection

Step 5. Verify your connection

Step 6. Track events

Step 7. Track user data

Step 8. Create a data plan

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Migrate from Segment to mParticle

Migrate from Segment to mParticle

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Migrate from Segment to Server-side mParticle

Segment-to-mParticle Migration Reference

Rules Developer Guide

API Credential Management

The Developer's Guided Journey to mParticle

Guides

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Create an Input

Start capturing data

Connect an Event Output

Create an Audience

Connect an Audience Output

Transform and Enhance Your Data

Platform Guide
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The new mParticle Experience

The Overview Map

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Introduction

Data Retention

Connections

Activity

Live Stream

Data Filter

Rules

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mParticle Users and Roles

Analytics Free Trial

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Understanding the Screen View Event

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Segmentation: Basics

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For Clauses

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Save Your Segmentation Analysis

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Funnels: Basics

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Funnels: Advanced

Group By

Filters

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Cohorts

Getting Started with Cohorts

Analysis Modes

Save a Cohort Analysis

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Explore Users

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Journeys

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Event Menu

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Ending Event

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Users

Getting Started

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Export Results

Save A User Analysis

Dashboards

Dashboards––Getting Started

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Compare Conversion Across Acquisition Sources

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Optimize User Flow with A/B Testing

User Segments

APIs

User Segments Export API

Dashboard Filter API

IDSync

IDSync Overview

Use Cases for IDSync

Components of IDSync

Store and Organize User Data

Identify Users

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Aliasing

Data Master
Group Identity

Overview

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Introduction

Catalog

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Personalization
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Predictive Attributes Overview

Create Predictive Attributes

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Predictive Audiences

Predictive Audiences Overview

Using Predictive Audiences

Introduction

Profiles

Calculated Attributes

Calculated Attributes Overview

Using Calculated Attributes

Create with AI Assistance

Calculated Attributes Reference

Audiences

Audiences Overview

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Journeys

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Download an audience from a journey

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Warehouse Sync

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Data Subject Requests

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Feeds

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Import Data with CSV Files

Import Data with CSV Files

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Glossary

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Developer Docs

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AWS S3 (Snowplow Schema)

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Snowflake (Snowplow Schema)

Snowplow Schema Overview

Snowflake (Define Your Own Schema)

APIs

Dashboard Filter API (Deprecated)

REST API

User Segments Export API (Deprecated)

SDKs

SDKs Introduction

React Native

iOS

Android

Java

JavaScript

Python

Object API

Developer Basics

Aliasing

Transform and Enhance Your Data

If you’ve followed our guide this far, you have a firm grounding in the basics of mParticle. Now you’re ready to use some of our advanced and premium features to transform, enrich and enhance your data. Here are a few suggestions for where you might want to explore next.

Establish your Identity Strategy

This guide has already covered collecting identities, such as email addresses, for your users. mParticle’s IDSync feature gives you a lot of control over how you identify and track your users over time, and selecting an Identity Strategy is one of the most important decisions you need to make when implementing mParticle. Read our full IDSync guide for more.

Add more sources

For most mParticle clients, the primary sources of data are native and web apps, instrumented with the mParticle SDK, but you can also use mParticle to leverage other sources of data to build a more complete picture of your users:

  • The Events API can be used to send supplementary server-side data.
  • Our main Apple and Android SDKs can also be instrumented in AppleTV and FireTV apps, and we publish independent SDKs for Roku and Xbox.
  • If you use a cross-platform development framework, you can use our libraries for React Native, Xamarin, Unity, and Cordova to interface with our native SDKs.
  • Use Feeds to bring in data from other services.

Explore advanced Audience features

  • If you want to compare different messaging platforms or strategies, you can use mParticle to conduct an A/B Test by splitting an audience into two or more variations and connecting each to different outputs.
  • The more specific your audiences, the more you are likely to need to create. If you have a large number of audiences to forward, use Bulk Audience Connections workflow to speed things up.

Transform your Data

One of the core benefits of mParticle is the ability to capture data once and forward it to multiple outputs. However, you probably don’t want to send all your data to every output. mParticle provides you with a full set of tools to filter and transform your data. Use these tools to control the flow of Personally Identifiable Information (PII), to customize the data you send to each output and to control your costs.

  • The Data Filter allows you to individually filter each data point for each output.
  • User Splits allow you to test competing services by dividing your users into groups and connecting each group to different outputs.
  • Forwarding Rules allow you to block data to an output according to simple predefined rules.
  • User Sampling allows you to send only a subset of your data to a given output. This is usually done to control costs for services that charge according to data volume or unique user counts.
  • For advanced transformations, the Rules feature allows you to host a custom function on AWS Lambda which can change almost any aspect of your data.

Manage your GDPR Obligations

If you have users in the European Union, you may have obligations as a Data Controller under the General Data Processing Regulation. mParticle provides tools, available as premium features, to help you manage two aspects of GDPR compliance:

Know your limits

Part of the purpose of mParticle is to allow you to maximize leverage of your data without compromising performance. In order to protect the performance of both your app and the mParticle dashboard, we impose certain limits on the data you can send. If you’re a dashboard user, you can read a brief summary of the default limits, here. If you need the full picture, you can read our detailed guide.

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    Last Updated: November 20, 2024