Audience Sharing

Audience sharing allows you to grant different levels of access to audiences created in other accounts. For example, an organization that separates its global brand and regional locations into different accounts can use audience sharing to distribute audience definitions to different teams. The global marketing team might create a “High-Value Customers” audience based on purchase activity and engagement metrics, then share it with regional accounts.

Audience sharing ensures consistency across marketing efforts, reduces manual duplication, and helps teams move faster by building on a shared understanding of which audience segments are most valuable.

Shared audience limitations

Before you share an audience, keep the following limitations in mind.

• You can only share active audiences. Sharing requires that the audience has already been built and activated, since inactive audiences don’t have an up-to-date membership list to share with other accounts.
• You can’t share audience groups, but you can share the individual audiences within them. This allows you to control which audiences are available to other accounts without exposing every audience in a group.
• You can only share audiences from the account you’re currently logged into, and only if you have the proper permissions. This restriction ensures that each account retains control over its own data and that only authorized users can grant access to audiences.
• You can’t clone an audience shared from another account.

Share an audience

To share an audience with another account:

1. Log in to your mParticle account and navigate to Segmentation > Audiences using the left-hand navigation to access the Audiences Landing Page.
2. Find the audience you want to share and make sure it is active.
3. Click the three-dot action menu next to the audience name.
4. Select Access Level.

5. In the Audience Sharing Settings window, click + Add Sharing Account.
6. Under Account, use the dropdown to search for and select the account you want to share the audience with.

7. Under Access Level, choose one of the following:

   1. View-only: The account can view the audience definition and members, but can’t edit or connect it to an output.
   2. Usable: The account can connect the audience to an output or use its membership as criteria in another audience, but can’t edit the definition.
   3. Private: The account will not be able to use or view the audience. This overrides the default sharing settings for the audience. For example, if you configured your Default Audience Sharing Settings to always make audiences viewable or usable with this account, you can override this setting on an audience-by-audience basis by setting the access level to private for a specific account.

8. You must select the account before you can set its access level.
9. Continue adding accounts as needed by clicking + Add Sharing Account, or click Save when finished.
10. The access level icon on the Audiences Landing Page will update to reflect your changes.

View your shared audiences

The Audiences Landing Page includes two columns for shared audiences that help you identify where they were created and how they can be used:

• Source Account: lists the account where the audience was created and shared from.
• Access Details: indicates how many accounts the audience is shared with, and what access those accounts have. Hover your cursor over the access level icon to see which specific accounts have access to the audience and what their access levels are.

Access level icons

The Access Details column includes an icon for each audience that indicates how many accounts have access to the audience (this is represented by the number in the icon) and current account’s access level (represented by either a checkmark symbol or an eye).

For example:

This icon indicates that the audience is accessible to two accounts, and the current account (the account currently logged into) has the Usable access level:

This icon indicates that the audience is accessible to two accounts, and the current account (the account currently logged into) has the View-Only access level:

Viewing the audience sharing columns

To view the audience sharing columns on the Audiences Landing Page, click the View Columns button and use the toggle buttons to enable Source Account and Access Details before clicking Save.

Edit an audience’s sharing settings

To change the access level for an existing shared audience:

1. Open the three-dot action menu next to the audience from the Audiences Landing Page.
2. Click Access Level.
3. Update the existing access level for an account that the audience is shared with, or remove access for the account completely by clicking the three-dot action menu.

4. Click Save to confirm your changes.

Use a shared audience

You can identify audiences that have been shared with your account by checking the Source Account column on the Audiences Landing Page.

Once an audience has been shared with your account, what you can do with it depends on your access level:

• View-only: View the audience definition, membership preview, and audience insights.

• Usable: In addition to viewing details, you can:

  • Use the audience’s membership as criteria when creating a new audience.
  • Connect the audience to an output.

You can also view a shared audience in the Group Editor to see the audience’s group name and inputs. However, you can’t see any other audiences within the same group, and the group inputs are view-only and can’t be modified.

Request an access level change

If you need additional access to a shared audience (for example, to connect it to an output or use it as membership criteria for a new audience) you can request a higher access level from the audience’s owner.

To request an access level change:

1. On the Audiences Landing Page, find the shared audience.
2. Click the three-dot action menu next to the audience.
3. Select Request Access.

4. In the Request Access Level Update window, review the audience details at the top, including:

   • Audience: The name of the audience you’re requesting access to.
   • Created By: The account and user that originally created the audience.
5. Under Sharing Level, use the dropdown menu to select the access level you’re requesting (for example, Usable instead of View-only).
6. Specify the Campaign Date Range for which you need access. Select start and end dates that reflect when you’ll use the audience.
7. In Campaign Details, describe how you plan to use the audience. For example, which campaign or purpose this audience supports.
8. In Activation Details, explain where and how the audience will be activated (for example, which outputs or ad platforms you plan to connect).

9. When you’re finished, click Send Request.

After submitting your request, the audience owner receives an email notification and can approve or deny it. Once the request is reviewed, you’ll receive an email confirming the status of your request.

Default audience sharing settings

Your default audience sharing settings allow you to automatically share new audiences with specific accounts.

To access your default audience sharing settings:

1. Hover your cursor over the Settings icon in the left hand navigation and select Platform.
2. Select the Audience Settings tab.

You will see a list of the accounts (if any have been added) that audiences are shared with by default, and what their access levels are.

To add a new account to share audiences with by default:

1. Click the + Add Account button.
2. Under Share With, search for and select the account you want to share new audiences with.

3. Under Share Level, select one of the following access levels:

   1. Private: prevents any audiences in the current account from being shared with the account you have selected.
   2. View-only: all audiences created in the current account will be viewable from the account you have selected.
   3. Usable: all audiences created in the current account will be usable (viewable, and connectable) from the account you have selected.
4. Click Add.
5. Click Save.

To remove a default sharing configuration, click the Delete icon.

Identity sharing settings for Audiences

You can choose which user identifiers in a shared audience are available to the accounts it’s shared with. Limiting which identifiers are included with shared audiences helps you control how user data is used across accounts and maintain compliance with your organization’s privacy requirements.

For example, you can choose to make Google Advertising ID and Apple IDFA available to a particular account, but keep email unavailable. These settings are applied at the account level and affect all audiences shared from that account. Identity filters only apply when a user hasn’t already been seen in the receiving account.

To access your identity sharing settings:

1. Hover your cursor over the Settings icon in the left hand navigation and select Platform.
2. Select the Identity Settings tab.
3. Under Identity Sharing, you will see a list of all identifiers that have been seen in the current account, with their current access level under Access Level.

4. Similar to shared audiences, the icon under Access Level indicates how many (if any) accounts have access to the identifier, and what their access level is. Hover your cursor over the access level icon to view a list of the accounts and their respective access levels.

To change an identifier’s sharing settings:

1. Click the access level icon in the Access Level column.
2. To add an account, click + Add Account.
3. Under Share with, use the dropdown menu to search for and select the account that will receive access to the identifier.

4. Under Share Level, use the dropdown menu to select one of the following access levels:

   1. Private: prevents the account from viewing or using the identifier.
   2. Usable: allows the account to view and use the identifier.