Integrations
Adobe Audience Manager is a Data Management Platform (DMP) that helps you build unique audience profiles based on your users web browsing activity so you can identify your most valuable segments and use them across any digital channel.
The following topics provide information on preparing your Adobe Audience Manager account for mParticle integration:
Device Advertising ID
as the ID TypeOnboarded
as the Trait Type, and User Trait
as the Event Type.In order to enable our integration with Adobe Audience Manager, you’ll need:
The user details for mParticle to create and manage audience information to your Adobe Audience Manager account
There are two ways to map an audience in mParticle to a Trait in Adobe Audience Manager.
These two options cannot be used together. If you provide both settings, mParticle will use the Trait Folder option.
When forwarding audience data to Adobe Audience Manager, mParticle will send the following identifiers:
The Adobe Audience Manager Integration uses Bulk Forwarding. Bulk Forwarding means that, instead of uploading updates to an audience in real time, mParticle compiles updates into a queue until either a given amount of time has passed since the last upload, or until a certain number of updates are waiting to be sent.
mParticle uploads to Adobe Audience Manger once every 12 hours.
Setting Name | Data Type | Default Value | Description |
---|---|---|---|
User Name | string |
User Name for your Adobe Audience Manager account | |
Password | string |
Password for your Adobe Audience Manager account | |
Data Source ID | string |
The ID of your Adobe Audience Manager Data Source |
Setting Name | Data Type | Default Value | Description |
---|---|---|---|
Trait Folder | string |
Audience Traits folder to store Adobe Trait built from mParticle audience. If the folder does not exist, it will be created. Either Trait Folder or Customer Defined Traits must be specified. | |
Customer Defined Traits | string |
Customer defined Adobe Traits, separated by commas, that the mParticle audience will be associated with. Either Trait Folder or Customer Defined Traits must be specified. |
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