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Awin is a global affiliate marketing network that connects advertisers with publishers to drive performance-based marketing campaigns.
To set up the Awin integration, you will need:
| mParticle Field | Type | Awin Field | Required | Description |
|---|---|---|---|---|
| transaction_id | Transaction Field | orderReference | Yes | The reference id for your booking or order. It truncates at 50 characters. |
| total_amount | Transaction Field | amount | Yes | The order subtotal amount after discounts are added but before additional fees such as taxes, delivery charges, or service charges are added. The value must be a float, thousand separators aren’t accepted. The decimal place must be a period, for example:‘1083.29’. If the transaction type is a lead, then instead declare the number of leads, for example:‘1’ |
| channel | Event Attribute | channel | Yes | The name of the channel that identified as the last click referrer. Use “aw” for Awin. |
| Awin.AWC | Custom Flag | awc | No | The parameter Awin adds to the landing page URL to identify the source of the click. |
| coupon_code | Transaction Field | voucher | No | The voucher code used in the transaction. Example: 10_OFF |
| publisher_id | Event Attribute | publisherId | No | The Id of the publisher that generated the sale. |
| event timestamp | Timestamp | clickTime | No | The time that the click that drove the transaction happened. (Unix timestamp, length: 10). |
| currency_code | Transaction Field | currency | Yes | The ISO currency code of the currency. |
| event timestamp | Timestamp | transactionTime | No | The timestamp of when the transaction happened as a unix timestamp in seconds. |
| CustomerAcquisition | Event Attribute | CustomerAcquisition | No | Type of customer. NEW and RETURNING are accepted ENUM values. |
| commission_groups | Event Attribute | commissionGroups | Yes | Use commission groups to attribute the whole or parts of the transaction to a commission percentage or amount. |
| event attributes | Event Attributes | custom | No | Remaining custom event attributes for an event. |
| mParticle Field | Type | Awin Field | Required | Description |
|---|---|---|---|---|
| id | Product Attribute | id | Yes | The product ID. It must be unique. It truncates at 75 characters. |
| name | Product Attribute | name | Yes | The product name. It truncates at 255 characters. |
| price | Product Attribute | price | Yes | The value must be a float, thousand separators aren’t accepted. The decimal place must be a period. |
| quantity | Product Attribute | quantity | Yes | The quantity of items. The value must be an integer. |
| commissionGroupCode | Custom Product Attribute | commissionGroupCode | Yes | The commission group code the product belongs to. It has to match the breakdown you declared in AWIN.Tracking.Sale.parts. If you don’t map products to specific commission groups, or you’re an Awin Access client, then populate with a static “DEFAULT”. |
| category | Product Attribute | category | Yes | Use this to record the category that the product belongs to. It truncates at 255 characters. |
| id | Product Attribute | sku | Yes | Use this to record the product’s SKU. It truncates at 255 characters. |
| Setting Name | Data Type | Default Value | Description |
|---|---|---|---|
| Advertiser Id | String | Null | ID of your Awin advertiser account. |
| Api Key | String | Null | Awin account API key. |