Data Subject Request API Version 1 and 2
Data Subject Request API Version 3
Platform API Overview
Accounts
Apps
Audiences
Calculated Attributes
Data Points
Feeds
Field Transformations
Services
Users
Workspaces
Warehouse Sync API Overview
Warehouse Sync API Tutorial
Warehouse Sync API Reference
Data Mapping
Warehouse Sync SQL Reference
Warehouse Sync Troubleshooting Guide
ComposeID
Warehouse Sync API v2 Migration
Bulk Profile Deletion API Reference
Calculated Attributes Seeding API
Custom Access Roles API
Data Planning API
Pixel Service
Group Identity API Reference
Profile API
Events API
mParticle JSON Schema Reference
IDSync
AMP SDK
Initialization
Configuration
Network Security Configuration
Event Tracking
User Attributes
IDSync
Screen Events
Commerce Events
Location Tracking
Media
Kits
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Data Privacy Controls
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Opt Out
Push Notifications
WebView Integration
Logger
Preventing Blocked HTTP Traffic with CNAME
Linting Data Plans
Troubleshooting the Android SDK
API Reference
Upgrade to Version 5
Cordova Plugin
Identity
Direct URL Routing FAQ
Web
Android
iOS
Getting Started
Identity
Initialization
Configuration
Event Tracking
User Attributes
IDSync
Screen Tracking
Commerce Events
Location Tracking
Media
Kits
Application State and Session Management
Data Privacy Controls
Error Tracking
Opt Out
Push Notifications
Webview Integration
Upload Frequency
App Extensions
Preventing Blocked HTTP Traffic with CNAME
Linting Data Plans
Troubleshooting iOS SDK
Social Networks
iOS 14 Guide
iOS 15 FAQ
iOS 16 FAQ
iOS 17 FAQ
iOS 18 FAQ
API Reference
Upgrade to Version 7
Upload Frequency
Getting Started
Opt Out
Initialize the SDK
Event Tracking
Commerce Tracking
Error Tracking
Screen Tracking
Identity
Location Tracking
Session Management
Initialization
Configuration
Content Security Policy
Event Tracking
User Attributes
IDSync
Page View Tracking
Commerce Events
Location Tracking
Media
Kits
Application State and Session Management
Data Privacy Controls
Error Tracking
Opt Out
Custom Logger
Persistence
Native Web Views
Self-Hosting
Multiple Instances
Web SDK via Google Tag Manager
Preventing Blocked HTTP Traffic with CNAME
Facebook Instant Articles
Troubleshooting the Web SDK
Browser Compatibility
Linting Data Plans
API Reference
Upgrade to Version 2 of the SDK
Getting Started
Identity
Web
Alexa
Overview
Step 1. Create an input
Step 2. Verify your input
Step 3. Set up your output
Step 4. Create a connection
Step 5. Verify your connection
Step 6. Track events
Step 7. Track user data
Step 8. Create a data plan
Step 9. Test your local app
Overview
Step 1. Create an input
Step 2. Verify your input
Step 3. Set up your output
Step 4. Create a connection
Step 5. Verify your connection
Step 6. Track events
Step 7. Track user data
Step 8. Create a data plan
Step 1. Create an input
Step 2. Create an output
Step 3. Verify output
Node SDK
Go SDK
Python SDK
Ruby SDK
Java SDK
Introduction
Outbound Integrations
Firehose Java SDK
Inbound Integrations
Compose ID
Data Hosting Locations
Glossary
Migrate from Segment to mParticle
Migrate from Segment to Client-side mParticle
Migrate from Segment to Server-side mParticle
Segment-to-mParticle Migration Reference
Rules Developer Guide
API Credential Management
The Developer's Guided Journey to mParticle
Create an Input
Start capturing data
Connect an Event Output
Create an Audience
Connect an Audience Output
Transform and Enhance Your Data
The new mParticle Experience
The Overview Map
Introduction
Data Retention
Connections
Activity
Live Stream
Data Filter
Rules
Tiered Events
mParticle Users and Roles
Analytics Free Trial
Troubleshooting mParticle
Usage metering for value-based pricing (VBP)
Introduction
Sync and Activate Analytics User Segments in mParticle
User Segment Activation
Welcome Page Announcements
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Analytics Data Manager Overview
Events
Event Properties
User Properties
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UTM Guide
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Query Builder Overview
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Event vs. User Properties
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Apply All for Filter Where Clauses
Date Range and Time Settings Overview
Understanding the Screen View Event
Analyses Introduction
Getting Started
Visualization Options
For Clauses
Date Range and Time Settings
Calculator
Numerical Settings
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Properties Explorer
Frequency in Segmentation
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Cumulative vs. Non-Cumulative Analysis in Segmentation
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Save Your Segmentation Analysis
Export Results in Segmentation
Explore Users from Segmentation
Getting Started with Funnels
Group By Settings
Conversion Window
Tracking Properties
Date Range and Time Settings
Visualization Options
Interpreting a Funnel Analysis
Group By
Filters
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Analyze as Cohort from Funnel
Save a Funnel Analysis
Explore Users from a Funnel
Export Results from a Funnel
Saved Analyses
Manage Analyses in Dashboards
Dashboards––Getting Started
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Dashboard Filters
Organize Dashboards
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Favorites
Time and Interval Settings in Dashboards
Query Notes in Dashboards
User Aliasing
The Demo Environment
Keyboard Shortcuts
Analytics for Marketers
Analytics for Product Managers
Compare Conversion Across Acquisition Sources
Analyze Product Feature Usage
Time-based Subscription Analysis
Identify Points of User Friction
Dashboard Tips and Tricks
Understand Product Stickiness
Optimize User Flow with A/B Testing
User Segments
IDSync Overview
Use Cases for IDSync
Components of IDSync
Store and Organize User Data
Identify Users
Default IDSync Configuration
Profile Conversion Strategy
Profile Link Strategy
Profile Isolation Strategy
Best Match Strategy
Aliasing
Overview
Create and Manage Group Definitions
Introduction
Catalog
Live Stream
Data Plans
Blocked Data Backfill Guide
Predictive Attributes Overview
Create Predictive Attributes
Assess and Troubleshoot Predictions
Use Predictive Attributes in Campaigns
Predictive Audiences Overview
Using Predictive Audiences
Introduction
Profiles
Warehouse Sync
Data Privacy Controls
Data Subject Requests
Default Service Limits
Feeds
Cross-Account Audience Sharing
Approved Sub-Processors
Import Data with CSV Files
CSV File Reference
Glossary
Video Index
Single Sign-On (SSO)
Setup Examples
Introduction
Introduction
Introduction
Rudderstack
Google Tag Manager
Segment
AWS Kinesis (Snowplow)
Advanced Data Warehouse Settings
AWS Redshift (Define Your Own Schema)
AWS S3 Integration (Define Your Own Schema)
AWS S3 (Snowplow Schema)
BigQuery (Snowplow Schema)
BigQuery Firebase Schema
BigQuery (Define Your Own Schema)
GCP BigQuery Export
Snowflake (Snowplow Schema)
Snowplow Schema Overview
Snowflake (Define Your Own Schema)
Aliasing
Event
Audience
Audience
Event
Feed
Event
Audience
Cookie Sync
Event
Audience
Audience
Audience
Feed
Event
Event
Event
Audience
Event
Data Warehouse
Event
Event
Event
Event
Audience
Feed
Event
Event
Event
Event
Event
Event
Audience
Event
Event
Feed
Event
Event
Audience
Feed
Event
Event
Event
Custom Feed
Data Warehouse
Event
Event
Audience
Audience
Audience
Audience
Event
Event
Event
Event
Event
Event
Audience
Audience
Event
Event
Audience
Data Warehouse
Event
Cookie Sync
Audience
Event
Event
Event
Event
Event
Feed
Feed
Event
Event
Event
Audience
Event
Event
Audience
Event
Event
Event
Audience
Feed
Audience
Event
Event
Audience
Event
Audience
Audience
Audience
Audience
Event
Event
Event
Event
Event
Feed
Event
Event
Event
Event
Event
Event
Audience
Feed
Event
Event
Event
Event
Event
Event
Feed
Audience
Event
Event
Custom Pixel
Feed
Event
Event
Event
Event
Event
Audience
Event
Event
Event
Data Warehouse
Event
Audience
Audience
Audience
Event
Audience
Audience
Audience
Event
Cookie Sync
Feed
Audience
Event
Event
Audience
Audience
Event
Event
Event
Audience
Cookie Sync
Event
Audience
Cookie Sync
Feed
Audience
Event
Branch helps mobile apps grow with deep links that power referral systems, sharing links, invites and marketing links with full attribution and analytics.
The following types of data can be configured to be sent from Branch to mParticle
Branch attribution events are mapped as follows:
attribution. Other types of attribution events setup in Branch will be sent using Event Names of Purchase, Add to Cart, View Items, Product View, etc. Branch attribution events are mapped as follows:
| mParticle Field | Description |
|---|---|
| event_id | Unique mParticle ID for the Event. Mapped to the Branch install event ID |
| timestamp_unix_ms | Unix time in milliseconds |
| application_info | mParticle Application info |
| device_info | mParticle Device info, including IDFA, IDFV or Android Advertising ID where available. |
| ip | IP Address of the device |
Most attribution events will include the following custom event attributes:
Depending on your Branch setup, Branch may also send other custom attributes. These attributes may be prefixed with symbols.
~ indicates an analytics tag$ indicates a Branch configuration parameter+ indicates a parameter not instrumented by the user but added by Branch to enrich the eventThe Branch user_data_developer_identity can be sent to mPID, Customer ID, or any Other ID using the ID Mappings dropdown in Branch. Additionally, device identifiers associated with the act-as platform will also be provided by Branch.
In mParticle, configure the Branch Input. Create a separate feed configuration for each platform (iOS, Android), and copy the Server Key and Secret. Follow Branch’s instructions to use your Server Key and Secret to configure the postback in Branch.