Documentation

Developers

API References
Data Subject Request API

Data Subject Request API Version 1 and 2

Data Subject Request API Version 3

Platform API

Platform API Overview

Accounts

Apps

Audiences

Calculated Attributes

Data Points

Feeds

Field Transformations

Services

Users

Workspaces

Warehouse Sync API

Warehouse Sync API Overview

Warehouse Sync API Tutorial

Warehouse Sync API Reference

Data Mapping

Warehouse Sync SQL Reference

Warehouse Sync Troubleshooting Guide

ComposeID

Warehouse Sync API v2 Migration

Bulk Profile Deletion API Reference

Calculated Attributes Seeding API

Data Planning API

Custom Access Roles API

Group Identity API Reference

Pixel Service

Profile API

Events API

mParticle JSON Schema Reference

IDSync

Client SDKs
AMP

AMP SDK

Android

Initialization

Configuration

Network Security Configuration

Event Tracking

User Attributes

IDSync

Screen Events

Commerce Events

Location Tracking

Media

Kits

Application State and Session Management

Data Privacy Controls

Error Tracking

Opt Out

Push Notifications

WebView Integration

Logger

Preventing Blocked HTTP Traffic with CNAME

Linting Data Plans

Troubleshooting the Android SDK

API Reference

Upgrade to Version 5

Cordova

Cordova Plugin

Identity

Direct Url Routing

Direct URL Routing FAQ

Web

Android

iOS

Flutter

Getting Started

Usage

API Reference

iOS

Initialization

Configuration

Event Tracking

User Attributes

IDSync

Screen Tracking

Commerce Events

Location Tracking

Media

Kits

Application State and Session Management

Data Privacy Controls

Error Tracking

Opt Out

Push Notifications

Webview Integration

Upload Frequency

App Extensions

Preventing Blocked HTTP Traffic with CNAME

Linting Data Plans

Troubleshooting iOS SDK

Social Networks

iOS 14 Guide

iOS 15 FAQ

iOS 16 FAQ

iOS 17 FAQ

iOS 18 FAQ

API Reference

Upgrade to Version 7

React Native

Getting Started

Identity

Roku

Getting Started

Identity

Media

Unity

Upload Frequency

Getting Started

Opt Out

Initialize the SDK

Event Tracking

Commerce Tracking

Error Tracking

Screen Tracking

Identity

Location Tracking

Session Management

Xbox

Getting Started

Identity

Web

Initialization

Content Security Policy

Configuration

Event Tracking

User Attributes

IDSync

Page View Tracking

Commerce Events

Location Tracking

Media

Kits

Application State and Session Management

Data Privacy Controls

Error Tracking

Opt Out

Custom Logger

Persistence

Native Web Views

Self-Hosting

Multiple Instances

Web SDK via Google Tag Manager

Preventing Blocked HTTP Traffic with CNAME

Facebook Instant Articles

Troubleshooting the Web SDK

Browser Compatibility

Linting Data Plans

API Reference

Upgrade to Version 2 of the SDK

Xamarin

Getting Started

Identity

Web

Alexa

Quickstart
Android

Overview

Step 1. Create an input

Step 2. Verify your input

Step 3. Set up your output

Step 4. Create a connection

Step 5. Verify your connection

Step 6. Track events

Step 7. Track user data

Step 8. Create a data plan

Step 9. Test your local app

HTTP Quick Start

Step 1. Create an input

Step 2. Create an output

Step 3. Verify output

iOS Quick Start

Overview

Step 1. Create an input

Step 2. Verify your input

Step 3. Set up your output

Step 4. Create a connection

Step 5. Verify your connection

Step 6. Track events

Step 7. Track user data

Step 8. Create a data plan

Java Quick Start

Step 1. Create an input

Step 2. Create an output

Step 3. Verify output

Node Quick Start

Step 1. Create an input

Step 2. Create an output

Step 3. Verify output

Web

Overview

Step 1. Create an input

Step 2. Verify your input

Step 3. Set up your output

Step 4. Create a connection

Step 5. Verify your connection

Step 6. Track events

Step 7. Track user data

Step 8. Create a data plan

Python Quick Start

Step 1. Create an input

Step 2. Create an output

Step 3. Verify output

Media SDKs

Android

iOS

Web

Server SDKs

Node SDK

Go SDK

Python SDK

Ruby SDK

Java SDK

Tools

Linting Tools

mParticle Command Line Interface

Smartype

Guides
Partners

Introduction

Outbound Integrations

Outbound Integrations

Firehose Java SDK

Inbound Integrations

Kit Integrations

Overview

Android Kit Integration

JavaScript Kit Integration

iOS Kit Integration

Compose ID

Glossary

Data Hosting Locations

Migrate from Segment to mParticle

Migrate from Segment to mParticle

Migrate from Segment to Client-side mParticle

Migrate from Segment to Server-side mParticle

Segment-to-mParticle Migration Reference

Rules Developer Guide

API Credential Management

The Developer's Guided Journey to mParticle

Guides

Getting Started

Create an Input

Start capturing data

Connect an Event Output

Create an Audience

Connect an Audience Output

Transform and Enhance Your Data

Platform Guide
The New mParticle Experience

The new mParticle Experience

The Overview Map

Observability

Observability Overview

Observability User Guide

Observability Span Glossary

Introduction

Data Retention

Connections

Activity

Live Stream

Data Filter

Rules

Tiered Events

mParticle Users and Roles

Analytics Free Trial

Troubleshooting mParticle

Usage metering for value-based pricing (VBP)

Analytics

Introduction

Setup

Sync and Activate Analytics User Segments in mParticle

User Segment Activation

Welcome Page Announcements

Settings

Project Settings

Roles and Teammates

Organization Settings

Global Project Filters

Portfolio Analytics

Analytics Data Manager

Analytics Data Manager Overview

Events

Event Properties

User Properties

Revenue Mapping

Export Data

UTM Guide

Query Builder

Data Dictionary

Query Builder Overview

Modify Filters With And/Or Clauses

Query-time Sampling

Query Notes

Filter Where Clauses

Event vs. User Properties

Group By Clauses

Annotations

Cross-tool Compatibility

Apply All for Filter Where Clauses

Date Range and Time Settings Overview

Understanding the Screen View Event

Analyses

Analyses Introduction

Segmentation: Basics

Getting Started

Visualization Options

For Clauses

Date Range and Time Settings

Calculator

Numerical Settings

Segmentation: Advanced

Assisted Analysis

Properties Explorer

Frequency in Segmentation

Trends in Segmentation

Did [not] Perform Clauses

Cumulative vs. Non-Cumulative Analysis in Segmentation

Total Count of vs. Users Who Performed

Save Your Segmentation Analysis

Export Results in Segmentation

Explore Users from Segmentation

Funnels: Basics

Getting Started with Funnels

Group By Settings

Conversion Window

Tracking Properties

Date Range and Time Settings

Visualization Options

Interpreting a Funnel Analysis

Funnels: Advanced

Group By

Filters

Conversion over Time

Conversion Order

Trends

Funnel Direction

Multi-path Funnels

Analyze as Cohort from Funnel

Save a Funnel Analysis

Explore Users from a Funnel

Export Results from a Funnel

Cohorts

Getting Started with Cohorts

Analysis Modes

Save a Cohort Analysis

Export Results

Explore Users

Saved Analyses

Manage Analyses in Dashboards

Journeys

Getting Started

Event Menu

Visualization

Ending Event

Save a Journey Analysis

Users

Getting Started

User Activity Timelines

Time Settings

Export Results

Save A User Analysis

Dashboards

Dashboards––Getting Started

Manage Dashboards

Dashboard Filters

Organize Dashboards

Scheduled Reports

Favorites

Time and Interval Settings in Dashboards

Query Notes in Dashboards

User Aliasing

Analytics Resources

The Demo Environment

Keyboard Shortcuts

Tutorials

Analytics for Marketers

Analytics for Product Managers

Compare Conversion Across Acquisition Sources

Analyze Product Feature Usage

Identify Points of User Friction

Time-based Subscription Analysis

Dashboard Tips and Tricks

Understand Product Stickiness

Optimize User Flow with A/B Testing

User Segments

APIs

User Segments Export API

Dashboard Filter API

IDSync

IDSync Overview

Use Cases for IDSync

Components of IDSync

Store and Organize User Data

Identify Users

Default IDSync Configuration

Profile Conversion Strategy

Profile Link Strategy

Profile Isolation Strategy

Best Match Strategy

Aliasing

Data Master
Group Identity

Overview

Create and Manage Group Definitions

Introduction

Catalog

Live Stream

Data Plans

Data Plans

Blocked Data Backfill Guide

Personalization
Predictive Attributes

Predictive Attributes Overview

Create Predictive Attributes

Assess and Troubleshoot Predictions

Use Predictive Attributes in Campaigns

Predictive Audiences

Predictive Audiences Overview

Using Predictive Audiences

Introduction

Profiles

Calculated Attributes

Calculated Attributes Overview

Using Calculated Attributes

Create with AI Assistance

Calculated Attributes Reference

Audiences

Audiences Overview

Real-time Audiences

Standard Audiences

Journeys

Journeys Overview

Manage Journeys

Download an audience from a journey

Audience A/B testing from a journey

Journeys 2.0

Warehouse Sync

Data Privacy Controls

Data Subject Requests

Default Service Limits

Feeds

Cross-Account Audience Sharing

Approved Sub-Processors

Import Data with CSV Files

Import Data with CSV Files

CSV File Reference

Glossary

Video Index

Analytics (Deprecated)
Identity Providers

Single Sign-On (SSO)

Setup Examples

Settings

Debug Console

Data Warehouse Delay Alerting

Introduction

Developer Docs

Introduction

Integrations

Introduction

Rudderstack

Google Tag Manager

Segment

Data Warehouses and Data Lakes

Advanced Data Warehouse Settings

AWS Kinesis (Snowplow)

AWS Redshift (Define Your Own Schema)

AWS S3 Integration (Define Your Own Schema)

AWS S3 (Snowplow Schema)

BigQuery (Snowplow Schema)

BigQuery Firebase Schema

BigQuery (Define Your Own Schema)

GCP BigQuery Export

Snowflake (Snowplow Schema)

Snowplow Schema Overview

Snowflake (Define Your Own Schema)

APIs

Dashboard Filter API (Deprecated)

REST API

User Segments Export API (Deprecated)

SDKs

SDKs Introduction

React Native

iOS

Android

Java

JavaScript

Python

Object API

Developer Basics

Aliasing

Integrations

24i

Event

Abakus

Event

Aarki

Audience

ABTasty

Audience

Actable

Feed

AdChemix

Event

Adikteev

Audience

Event

AdMedia

Audience

Adobe Marketing Cloud

Cookie Sync

Event

Adjust

Event

Feed

Adobe Audience Manager

Audience

Adobe Target

Audience

Adobe Campaign Manager

Audience

AgilOne

Event

Algolia

Event

AdPredictive

Feed

AlgoLift

Event

Feed

Airship

Audience

Event

Feed

Alooma

Event

Amazon Advertising

Audience

Amazon Kinesis

Event

Amazon Kinesis Firehose

Audience

Event

Amazon Redshift

Data Warehouse

Amazon S3

Event

Amazon SNS

Event

Amazon SQS

Event

Adobe Marketing Cloud

Event

Amobee

Audience

Ampush

Audience

Event

Amplitude

Event

Forwarding Data Subject Requests

Analytics

Audience

Event

Forwarding Data Subject Requests

Anodot

Event

AppLovin

Audience

Event

AppsFlyer

Event

Feed

Forwarding Data Subject Requests

Apptentive

Event

Apptimize

Event

Apteligent

Event

Attentive

Event

Feed

Microsoft Azure Blob Storage

Event

Attractor

Event

Batch

Audience

Event

Bidease

Audience

Bing Ads

Event

Bluecore

Event

Blueshift

Event

Feed

Forwarding Data Subject Requests

Branch

Event

Feed

Forwarding Data Subject Requests

Bluedot

Feed

Branch S2S Event

Event

Bugsnag

Event

Braze

Audience

Feed

Forwarding Data Subject Requests

Event

Button

Audience

Event

Cadent

Audience

Census

Feed

CleverTap

Audience

Event

Feed

comScore

Event

ciValue

Event

Feed

Conversant

Event

Cordial

Audience

Feed

Cortex

Event

Feed

Forwarding Data Subject Requests

Crossing Minds

Event

Criteo

Audience

Event

Custom Feed

Custom Feed

Customer.io

Audience

Event

Feed

CustomerGlu

Event

Feed

Databricks

Data Warehouse

Datadog

Event

Didomi

Event

Dynalyst

Audience

Edge226

Audience

Dynamic Yield

Audience

Event

Emarsys

Audience

Everflow

Audience

Epsilon

Event

Facebook

Audience

Event

Facebook Offline Conversions

Event

Fiksu

Audience

Event

Flurry

Event

Google Analytics for Firebase

Event

Flybits

Event

Formation

Event

Feed

ForeSee

Event

Foursquare

Audience

Feed

Google Ad Manager

Audience

FreeWheel Data Suite

Audience

Google Analytics

Event

Google Ads

Audience

Event

Google BigQuery

Audience

Data Warehouse

Google Analytics 4

Event

Google Cloud Storage

Audience

Event

Google Enhanced Conversions

Event

Google Marketing Platform

Audience

Cookie Sync

Event

Google Pub/Sub

Event

Google Marketing Platform Offline Conversions

Event

Heap

Event

Google Tag Manager

Event

Herow

Feed

Hightouch

Feed

Hyperlocology

Event

Ibotta

Event

Impact

Event

Indicative

Audience

Event

InMarket

Audience

InMobi

Audience

Event

Insider

Audience

Feed

Event

Inspectlet

Event

Intercom

Event

iPost

Feed

Audience

ironSource

Audience

Iterable

Audience

Event

Feed

Jampp

Audience

Event

Kafka

Event

Kayzen

Audience

Event

Kissmetrics

Event

Kochava

Feed

Event

Forwarding Data Subject Requests

Klaviyo

Audience

Event

Kubit

Event

LaunchDarkly

Feed

Leanplum

Audience

Feed

Event

LifeStreet

Audience

Liftoff

Audience

Event

LiveLike

Event

Localytics

Event

Liveramp

Audience

MadHive

Audience

mAdme Technologies

Event

Marigold

Audience

Mailchimp

Audience

Event

Feed

Mautic

Audience

Event

MediaMath

Audience

Mediasmart

Audience

Microsoft Azure Event Hubs

Event

Mintegral

Audience

Mixpanel

Audience

Event

Forwarding Data Subject Requests

MoEngage

Audience

Event

Feed

Moloco

Audience

Event

Movable Ink

Event

Movable Ink - V2

Event

Monetate

Event

Multiplied

Event

myTarget

Audience

Event

Nami ML

Feed

Nanigans

Event

Narrative

Event

Feed

Audience

Neura

Event

NCR Aloha

Event

OneTrust

Event

Optimizely

Audience

Event

Oracle BlueKai

Event

Oracle Responsys

Audience

Event

Paytronix

Feed

Persona.ly

Audience

Personify XP

Event

PieEye

Inbound Data Subject Requests

Pilgrim

Event

Feed

Plarin

Event

Pinterest

Event

Audience

Postie

Audience

Event

Primer

Event

Punchh

Event

Audience

Feed

Pushwoosh

Audience

Event

Antavo

Feed

Quadratic Labs

Event

Quantcast

Event

Radar

Event

Feed

Reddit

Audience

Event

Remerge

Audience

Event

Qualtrics

Event

Retina AI

Feed

Event

Regal

Event

Reveal Mobile

Event

RevenueCat

Feed

Rokt

Audience

RTB House

Audience

Event

Sailthru

Audience

Event

Salesforce Email

Audience

Feed

Event

Salesforce Mobile Push

Event

Samba TV

Audience

Event

Scalarr

Event

SessionM

Feed

Event

SendGrid

Feed

Audience

ShareThis

Feed

Audience

Signal

Event

SimpleReach

Event

Shopify

Custom Pixel

Feed

Singular

Feed

Event

Singular-DEPRECATED

Event

Skyhook

Event

Slack

Event

Smadex

Audience

Snapchat

Audience

Event

SmarterHQ

Event

Snapchat Conversions

Event

Snowflake

Data Warehouse

Sprig

Audience

Event

Snowplow

Event

Split

Event

Feed

Splunk MINT

Event

StartApp

Audience

Statsig

Feed

Event

Stormly

Audience

Event

Swrve

Event

Feed

Tapad

Audience

Talon.One

Audience

Event

Feed

Tapjoy

Audience

Taplytics

Event

Taptica

Audience

The Trade Desk

Audience

Cookie Sync

Event

Teak

Audience

Ticketure

Feed

TikTok Event

Audience (Deprecated)

Audience

Audience Migration

Event

Treasure Data

Audience

Event

Triton Digital

Audience

Twitter

Event

Audience

Valid

Event

TUNE

Event

Voucherify

Audience

Event

Vkontakte

Audience

Vungle

Audience

Webtrends

Event

Webhook

Event

Wootric

Event

White Label Loyalty

Event

Xandr

Audience

Cookie Sync

Yahoo (formerly Verizon Media)

Cookie Sync

Audience

YouAppi

Audience

Yotpo

Feed

Z2A Digital

Audience

Event

Zendesk

Feed

Event

Event

Flurry provides analytics and advertising solutions. Their analytics services include demographic, traffic source, and event reporting.

Supported Features

  • Analytics

Data Processing Notes

Flurry has limits around the number of unique event names and attributes their platform can process as noted here: https://developer.yahoo.com/flurry/docs/analytics/gettingstarted/events/ios/

  • 300 event names
  • 10 attributes per event

Prerequisites

In order to activate mParticle’s integration with Flurry, you will need the Flurry Project API Key for each app that you’d like to setup.

Event Data Mapping

All purchase events logged via mParticle’s eCommerce SDK methods will be forwarded to Flurry as though they were logged using Flurry’s logEvent or logEventWithParameters SDK methods.

Page Views

All calls to mParticle’s logScreen SDK method will be forwarded to Flurry as Page Views - equivalent to a call to Flurry’s logPageView SDK method. The page name will match the screen name passed to the logScreen method.

All Screen Views that are automatically tracked by mParticle’s Android SDK will also be forwarded to Flurry as Page Views.

Timed Events

mParticle will forward all app events with an eventValue attribute as Timed Events to Flurry. You will need to manually manage the timing of the events that you’d like to measure.

User Identity Mapping

By default, mParticle will forward the appropriate Device ID (IDFA on iOS and Android ID on Android) to Flurry as the User ID. Alternatively, if “Use CustomerId” is enabled, mParticle will use MPUserIdentityCustomerId (or its hash if “Hash CustomerId” is enabled) when available and the hash of device id otherwise.

User Attribute Mapping

If “Include user attributes” is enabled, mParticle will forward users’ $Age and $Gender attributes to Flurry, to enable demographic reporting.

Location Reporting

If mParticle’s location tracking SDK functionality is enabled in your app, mParticle will forward location information to Flurry. The forwarded location data will correspond to the user’s location at the time that his/her app session ended (mParticle forwards event data to Flurry in batches that correspond to full user sessions).

Configuration Settings

Setting Name Data Type Default Value Description
API Key string Your app’s Flurry Project API Key.

Connection Settings

Setting Name Data Type Default Value Platform Description
Hash Customer ID bool True All If enabled, mParticle will hash your users’ Customer ID values before forwarding them to Flurry. You should enable this if your Customer ID values contain PII (personally identifying information). Please note that if filtering is configured to exclude forwarding the Customer ID, this configuration parameter has no effect.
Track Geographic Location bool True All If enabled, Flurry will track where your app is being used and report this back to you at the city level. Otherwise, Flurry will use the IP address of the user’s device and report this information at the country level.
Capture Exceptions bool False All Used to allow the Flurry SDK to report uncaught exceptions
    Last Updated: December 20, 2024