Data Subject Request API Version 1 and 2
Data Subject Request API Version 3
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Getting Started
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Upgrade to Version 2 of the SDK
Getting Started
Identity
Web
Alexa
Overview
Step 1. Create an input
Step 2. Verify your input
Step 3. Set up your output
Step 4. Create a connection
Step 5. Verify your connection
Step 6. Track events
Step 7. Track user data
Step 8. Create a data plan
Step 9. Test your local app
Overview
Step 1. Create an input
Step 2. Verify your input
Step 3. Set up your output
Step 4. Create a connection
Step 5. Verify your connection
Step 6. Track events
Step 7. Track user data
Step 8. Create a data plan
Step 1. Create an input
Step 2. Create an output
Step 3. Verify output
Node SDK
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Migrate from Segment to mParticle
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Segment-to-mParticle Migration Reference
Rules Developer Guide
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The Developer's Guided Journey to mParticle
Create an Input
Start capturing data
Connect an Event Output
Create an Audience
Connect an Audience Output
Transform and Enhance Your Data
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Introduction
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Analyses Introduction
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Dashboards––Getting Started
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IDSync Overview
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Introduction
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Introduction
Introduction
Introduction
Rudderstack
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Segment
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GCP BigQuery Export
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Snowplow Schema Overview
Snowflake (Define Your Own Schema)
Aliasing
Event
Event
Audience
Audience
Event
Feed
Event
Cookie Sync
Audience
Audience
Audience
Audience
Event
Feed
Event
Event
Audience
Event
Data Warehouse
Event
Event
Event
Event
Audience
Event
Feed
Event
Event
Event
Event
Event
Audience
Event
Event
Feed
Event
Event
Audience
Feed
Event
Event
Event
Custom Feed
Data Warehouse
Event
Event
Audience
Audience
Audience
Event
Audience
Event
Event
Event
Event
Event
Audience
Audience
Event
Audience
Data Warehouse
Event
Event
Cookie Sync
Audience
Event
Event
Event
Event
Event
Feed
Feed
Event
Event
Event
Audience
Event
Event
Audience
Event
Event
Event
Audience
Feed
Audience
Event
Event
Audience
Audience
Event
Audience
Audience
Event
Audience
Event
Event
Event
Event
Event
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Event
Event
Event
Event
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Event
Event
Event
Event
Event
Event
Event
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Event
Event
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Event
Event
Event
Event
Event
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Event
Event
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Audience
Audience
Audience
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Audience
Audience
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Audience
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Event
Event
Event
Cookie Sync
Audience
Cookie Sync
Audience
Feed
Audience
Event
Klaviyo lets you deliver amazing experiences across email and other owned channels.
The Klaviyo List API is used to update Lists in Klaviyo. If a user is added or removed from an mParticle audience, the parallel list will be updated in Klaviyo.
In order to enable the mParticle integration with Klaviyo, you will need a Private API Key from your Klaviyo account.
The email user identity is mandatory to uniquely identify users in Klaviyo audiences.
The list below is the alternative User Identity to enforce identity to send to Klaviyo and it will map to the $id property.
Note that Klaviyo highly recommends NOT sending this value since it can create duplicate profiles. Check the Klaviyo Identity API for more information.
The $id key should never be used to track profiles anonymously, as this has a high potential of creating multiple profiles for individuals in your account if not set up thoughtfully. Only use $id if a given person has a known $email and their associated ID will never change (eg. an account ID in your own system).
The phone number must be valid including valid area and country code. If country code is not present mParticle uses the Country user attribute for validation.
This validation is a check using this port of Google’s International phone number library.
After validation, the phone number is formatted into the International format. Please see the Klaviyo acticle for more information.
If you allow mParticle to send the following user attributes, they will be mapped to the appropriate Klaviyo Profile Attributes.
| mParticle User Attribute | Klaviyo Profile Attribute |
|---|---|
$firstname |
$first_name |
$lastname |
$last_name |
$country |
$country |
$zip |
$zip |
$city |
$city |
$state |
$region |
$address |
$address1 |
You can map the following Klaviyo properties to mParticle attributes when you set up connection settings.
Any other attribute in the user profile is sent to Klaviyo with the same name. If the user attribute name starts with $ character, the name will be trimmed by removing the $ character. For example: $custom_attribute will be sent as custom_attribute.
The Klaviyo Integration uses Bulk Forwarding. Bulk Forwarding means that, instead of uploading updates to an audience in real time, mParticle compiles updates into a queue until either a given amount of time has passed since the last upload, or until a certain amount of data is ready to be sent.
By default, mParticle uploads to Klaviyo whenever at least one of the following conditions is met:
Upload frequency can sometimes be adjusted. Reach out to your mParticle Customer Success Manager if you need to discuss upload frequency. The Bulk queue size limit is not a number to be raised by mParticle, it is a rule set by Klaviyo.
| Setting Name | Data Type | Default Value | Description |
|---|---|---|---|
| Private API key | string |
Used for reading data from Klaviyo and manipulating lists. | |
| Alternate Identifier | enum |
None |
A way to uniquely identify users in Klaviyo other than email. Note that Klaviyo highly recommends NOT sending this value since it can create duplicate profiles. Please see the docs for more information. |
| Phone Identifier | enum |
Mobile Number |
The phone identity mParticle will send to Klaviyo. |
| Setting Name | Data Type | Default Value | Description |
|---|---|---|---|
| Property Mapping | Custom Field |
A mapping of mParticle user attributes to Klaviyo reserved properties. Note that mapped attributes must also be shared with the connection. | |
| Consent Mapping | Custom Field |
A mapping of mParticle consents to Klaviyo consents. |