Documentation
Developers
API References
Data Subject Request API
Data Subject Request API Version 1 and 2
Data Subject Request API Version 3
Platform API
Platform API Overview
Accounts
Apps
Audiences
Calculated Attributes
Data Points
Feeds
Field Transformations
Services
Users
Workspaces
Warehouse Sync API
Warehouse Sync API Overview
Warehouse Sync API Tutorial
Warehouse Sync API Reference
Data Mapping
Warehouse Sync SQL Reference
Warehouse Sync Troubleshooting Guide
ComposeID
Warehouse Sync API v2 Migration
Calculated Attributes Seeding API
Bulk Profile Deletion API Reference
Custom Access Roles API
Data Planning API
Group Identity API Reference
Pixel Service
Profile API
Events API
mParticle JSON Schema Reference
IDSync
Client SDKs
AMP
AMP SDK
Android
Initialization
Configuration
Network Security Configuration
Event Tracking
User Attributes
IDSync
Screen Events
Commerce Events
Location Tracking
Media
Kits
Application State and Session Management
Data Privacy Controls
Error Tracking
Opt Out
Push Notifications
WebView Integration
Logger
Preventing Blocked HTTP Traffic with CNAME
Linting Data Plans
Troubleshooting the Android SDK
API Reference
Upgrade to Version 5
Cordova
Cordova Plugin
Identity
Direct Url Routing
Direct URL Routing FAQ
Web
Android
iOS
iOS
Initialization
Configuration
Event Tracking
User Attributes
IDSync
Screen Tracking
Commerce Events
Location Tracking
Media
Kits
Application State and Session Management
Data Privacy Controls
Error Tracking
Opt Out
Push Notifications
Webview Integration
Upload Frequency
App Extensions
Preventing Blocked HTTP Traffic with CNAME
Linting Data Plans
Troubleshooting iOS SDK
Social Networks
iOS 14 Guide
iOS 15 FAQ
iOS 16 FAQ
iOS 17 FAQ
iOS 18 FAQ
API Reference
Upgrade to Version 7
React Native
Getting Started
Identity
Unity
Upload Frequency
Getting Started
Opt Out
Initialize the SDK
Event Tracking
Commerce Tracking
Error Tracking
Screen Tracking
Identity
Location Tracking
Session Management
Web
Initialization
Configuration
Content Security Policy
Event Tracking
User Attributes
IDSync
Page View Tracking
Commerce Events
Location Tracking
Media
Kits
Application State and Session Management
Data Privacy Controls
Error Tracking
Opt Out
Custom Logger
Persistence
Native Web Views
Self-Hosting
Multiple Instances
Web SDK via Google Tag Manager
Preventing Blocked HTTP Traffic with CNAME
Facebook Instant Articles
Troubleshooting the Web SDK
Browser Compatibility
Linting Data Plans
API Reference
Upgrade to Version 2 of the SDK
Xamarin
Getting Started
Identity
Web
Alexa
Guides
Partners
Introduction
Outbound Integrations
Outbound Integrations
Firehose Java SDK
Inbound Integrations
Compose ID
Data Hosting Locations
Migrate from Segment to mParticle
Migrate from Segment to mParticle
Migrate from Segment to Client-side mParticle
Migrate from Segment to Server-side mParticle
Segment-to-mParticle Migration Reference
Glossary
Rules Developer Guide
Server SDKs
Node SDK
Go SDK
Python SDK
Ruby SDK
Java SDK
Quickstart
Android
Overview
Step 1. Create an input
Step 2. Verify your input
Step 3. Set up your output
Step 4. Create a connection
Step 5. Verify your connection
Step 6. Track events
Step 7. Track user data
Step 8. Create a data plan
Step 9. Test your local app
iOS Quick Start
Overview
Step 1. Create an input
Step 2. Verify your input
Step 3. Set up your output
Step 4. Create a connection
Step 5. Verify your connection
Step 6. Track events
Step 7. Track user data
Step 8. Create a data plan
Python Quick Start
Step 1. Create an input
Step 2. Create an output
Step 3. Verify output
API Credential Management
The Developer's Guided Journey to mParticle
Guides
Getting Started
Create an Input
Start capturing data
Connect an Event Output
Create an Audience
Connect an Audience Output
Transform and Enhance Your Data
Platform Guide
The New mParticle Experience
The new mParticle Experience
The Overview Map
Introduction
Data Retention
Connections
Activity
Live Stream
Data Filter
Rules
Tiered Events
mParticle Users and Roles
Analytics Free Trial
Troubleshooting mParticle
Usage metering for value-based pricing (VBP)
Analytics
Introduction
Setup
Sync and Activate Analytics User Segments in mParticle
User Segment Activation
Welcome Page Announcements
Settings
Project Settings
Roles and Teammates
Organization Settings
Global Project Filters
Portfolio Analytics
Analytics Data Manager
Analytics Data Manager Overview
Events
Event Properties
User Properties
Revenue Mapping
Export Data
UTM Guide
Query Builder
Data Dictionary
Query Builder Overview
Modify Filters With And/Or Clauses
Query-time Sampling
Query Notes
Filter Where Clauses
Event vs. User Properties
Group By Clauses
Annotations
Cross-tool Compatibility
Apply All for Filter Where Clauses
Date Range and Time Settings Overview
Understanding the Screen View Event
Analyses
Analyses Introduction
Segmentation: Basics
Getting Started
Visualization Options
For Clauses
Date Range and Time Settings
Calculator
Numerical Settings
Segmentation: Advanced
Assisted Analysis
Properties Explorer
Frequency in Segmentation
Trends in Segmentation
Did [not] Perform Clauses
Cumulative vs. Non-Cumulative Analysis in Segmentation
Total Count of vs. Users Who Performed
Save Your Segmentation Analysis
Export Results in Segmentation
Explore Users from Segmentation
Funnels: Basics
Getting Started with Funnels
Group By Settings
Conversion Window
Tracking Properties
Date Range and Time Settings
Visualization Options
Interpreting a Funnel Analysis
Funnels: Advanced
Group By
Filters
Conversion over Time
Conversion Order
Trends
Funnel Direction
Multi-path Funnels
Analyze as Cohort from Funnel
Save a Funnel Analysis
Explore Users from a Funnel
Export Results from a Funnel
Saved Analyses
Manage Analyses in Dashboards
Dashboards
Dashboards––Getting Started
Manage Dashboards
Dashboard Filters
Organize Dashboards
Scheduled Reports
Favorites
Time and Interval Settings in Dashboards
Query Notes in Dashboards
User Aliasing
Analytics Resources
The Demo Environment
Keyboard Shortcuts
Tutorials
Analytics for Marketers
Analytics for Product Managers
Compare Conversion Across Acquisition Sources
Analyze Product Feature Usage
Identify Points of User Friction
Time-based Subscription Analysis
Dashboard Tips and Tricks
Understand Product Stickiness
Optimize User Flow with A/B Testing
User Segments
IDSync
IDSync Overview
Use Cases for IDSync
Components of IDSync
Store and Organize User Data
Identify Users
Default IDSync Configuration
Profile Conversion Strategy
Profile Link Strategy
Profile Isolation Strategy
Best Match Strategy
Aliasing
Data Master
Group Identity
Overview
Create and Manage Group Definitions
Introduction
Catalog
Live Stream
Data Plans
Data Plans
Blocked Data Backfill Guide
Personalization
Predictive Attributes
Predictive Attributes Overview
Create Predictive Attributes
Assess and Troubleshoot Predictions
Use Predictive Attributes in Campaigns
Predictive Audiences
Predictive Audiences Overview
Using Predictive Audiences
Introduction
Profiles
Warehouse Sync
Data Privacy Controls
Data Subject Requests
Default Service Limits
Feeds
Cross-Account Audience Sharing
Approved Sub-Processors
Import Data with CSV Files
Import Data with CSV Files
CSV File Reference
Glossary
Video Index
Analytics (Deprecated)
Identity Providers
Single Sign-On (SSO)
Setup Examples
Introduction
Developer Docs
Introduction
Integrations
Introduction
Rudderstack
Google Tag Manager
Segment
Data Warehouses and Data Lakes
Advanced Data Warehouse Settings
AWS Kinesis (Snowplow)
AWS Redshift (Define Your Own Schema)
AWS S3 Integration (Define Your Own Schema)
AWS S3 (Snowplow Schema)
BigQuery (Snowplow Schema)
BigQuery Firebase Schema
BigQuery (Define Your Own Schema)
GCP BigQuery Export
Snowflake (Snowplow Schema)
Snowplow Schema Overview
Snowflake (Define Your Own Schema)
Developer Basics
Aliasing
Integrations
24i
Event
Aarki
Audience
Abakus
Event
AdChemix
Event
Actable
Feed
AdMedia
Audience
ABTasty
Audience
Adobe Marketing Cloud
Cookie Sync
Event
Adobe Audience Manager
Audience
Adobe Target
Audience
Adobe Campaign Manager
Audience
AdPredictive
Feed
AgilOne
Event
Algolia
Event
Alooma
Event
Amazon Advertising
Audience
Amazon Kinesis
Event
Amazon S3
Event
Amazon Redshift
Data Warehouse
Amazon SNS
Event
Amazon SQS
Event
Amobee
Audience
Adobe Marketing Cloud
Event
Anodot
Event
Apptentive
Event
Apptimize
Event
Apteligent
Event
Attractor
Event
Microsoft Azure Blob Storage
Event
Bidease
Audience
Bing Ads
Event
Bluecore
Event
Bluedot
Feed
Bugsnag
Event
Branch S2S Event
Event
Cadent
Audience
Census
Feed
Conversant
Event
comScore
Event
Crossing Minds
Event
Custom Feed
Custom Feed
Datadog
Event
Didomi
Event
Dynalyst
Audience
Edge226
Audience
Epsilon
Event
Emarsys
Audience
Everflow
Audience
Facebook Offline Conversions
Event
Google Analytics for Firebase
Event
Flybits
Event
Flurry
Event
ForeSee
Event
FreeWheel Data Suite
Audience
Google Ad Manager
Audience
Google Analytics
Event
Google Analytics 4
Event
Google BigQuery
Audience
Data Warehouse
Google Enhanced Conversions
Event
Google Marketing Platform
Audience
Cookie Sync
Event
Google Marketing Platform Offline Conversions
Event
Google Pub/Sub
Event
Heap
Event
Google Tag Manager
Event
Herow
Feed
Hyperlocology
Event
Ibotta
Event
Hightouch
Feed
Impact
Event
InMarket
Audience
Intercom
Event
Inspectlet
Event
ironSource
Audience
Antavo
Feed
Kafka
Event
Kissmetrics
Event
Kubit
Event
LaunchDarkly
Feed
LiveLike
Event
LifeStreet
Audience
Liveramp
Audience
Localytics
Event
MadHive
Audience
Marigold
Audience
mAdme Technologies
Event
MediaMath
Audience
Mediasmart
Audience
Microsoft Azure Event Hubs
Event
Mintegral
Audience
Movable Ink
Event
Monetate
Event
Movable Ink - V2
Event
Multiplied
Event
Nami ML
Feed
Nanigans
Event
NCR Aloha
Event
Neura
Event
OneTrust
Event
Oracle BlueKai
Event
Persona.ly
Audience
Paytronix
Feed
Personify XP
Event
Plarin
Event
Primer
Event
Quadratic Labs
Event
Regal
Event
Reveal Mobile
Event
RevenueCat
Feed
Rokt
Audience
Salesforce Mobile Push
Event
Scalarr
Event
Shopify
Custom Pixel
Feed
Signal
Event
SimpleReach
Event
Singular-DEPRECATED
Event
Skyhook
Event
Slack
Event
Smadex
Audience
SmarterHQ
Event
Snowflake
Data Warehouse
Snapchat Conversions
Event
Snowplow
Event
Splunk MINT
Event
StartApp
Audience
Tapad
Audience
Tapjoy
Audience
Taplytics
Event
Taptica
Audience
Teak
Audience
The Trade Desk
Audience
Cookie Sync
Event
Ticketure
Feed
Triton Digital
Audience
TUNE
Event
Valid
Event
Vkontakte
Audience
Vungle
Audience
Webhook
Event
Webtrends
Event
White Label Loyalty
Event
Wootric
Event
Xandr
Audience
Cookie Sync
Yahoo (formerly Verizon Media)
Audience
Cookie Sync
Yotpo
Feed
YouAppi
Audience
Quantcast
Event
Qualtrics
Event
Event
OneTrust is a global leader for GDPR and privacy management.
mParticle’s OneTrust integration operates in a unique way. While it is enabled as an event integration, no event data is passed from mParticle to OneTrust. The purpose of the integration is to allow you to map OneTrust cookie/consent groups to mParticle’s consent purposes.
mParticle can, in turn, use this consent information to enable and disable other integrations, power consent forwarding rules, and more.
- For more about consent purposes, see Data Privacy Controls.
- For specifics on GDPR and CCPA implementation within the One Trust integration, please review Mapping Consent States.
How it Works
Whenever a user browses your site or uses your mobile app, OneTrust provides a collection of cookie groups IDs representing the GDPR consent purposes a user has consented to, or declined.
When the OneTrust integration is enabled, the mParticle SDK connects with our servers and OneTrust to create a mapping of OneTrust cookie groups to the GDPR consent purposes defined in the mParticle UI.
The mParticle SDK then registers event listeners that act when OneTrust dispatches consent events via the OneTrust modal. The mParticle SDK will then update consent state every time the user confirms their changes.
Implementation
mParticle’s OneTrust integration requires that you add the OneTrust SDK to your Web, iOS, or Android app. This kit-only integration solely supports client-side data forwarding.
When initialized, the mParticle OneTrust kit will map OneTrust’s consent group cookie IDs to your mParticle GDPR consent purposes according to the mapping you have defined in the Connection Settings.
The basic requirements to enable the OneTrust integration are:
-
Add the OneTrust SDK to your app (this requires a manual download or private credentials)
- (iOS/Android) You will need to verify that the version of your installed OneTrust SDK matches the version in your dashboard on app.onetrust.com.
- Add the separate mParticle-OneTrust kit to your app
- Enable the integration in mParticle
There may also be additional configuration required to implement the OneTrust UI for your application. Please consult the OneTrust SDK Dev Portal for instructions.
See the Apple SDK and Android SDK guides to read more about kits.
Enabling the Integration
The OneTrust integration works by syncing consent state between the current mParticle user and OneTrust SDK. You must separately initialize the OneTrust SDK and the mParticle SDK, and the integration simply works as a bridge between the two.
The flow is as follows:
- Both SDKs are separately initialized.
- The mParticle SDK will detect and initialize the OneTrust kit if present.
- Whenever (a) consent state of the current user is mutated, or (b) the current user changes based on an mParticle IDSync API result, the mParticle kit will send the latest OneTrust-gathered consent state to the mParticle SDK.
Before enabling the integration, include your customized script for OneTrust in the <head> of your page before the mParticle snippet. You can get this from your OneTrust dashboard under Preference & Consent Management > Cookie Compliance > Integrations > Scripts.
Add the OneTrust SDK script tag to your html
// OneTrust script from your admin dashboard
<!-- OneTrust Cookies Consent Notice start for YOURWEBSITENAME.COM -->
<script
src="https://cdn.cookielaw.org/scripttemplates/otSDKStub.js"
type="text/javascript"
charset="UTF-8"
data-domain-script="xxxxxxxx-xxxx-xxxx-xxxx-xxxxxxxxxxxx" >
</script>
<script type="text/javascript">
// Required OneTrust Callback
function OptanonWrapper() { }
</script>
<!-- OneTrust Cookies Consent Notice end for YOURWEBSITENAME.COM -->
</script>
// Add mParticle SDK snippet belowAdd Cookie Settings Button and Policy Information (optional)
OneTrust recommends that you add a Cookie Settings button or div in your site/application’s footer
<!-- OneTrust Cookies Settings button start -->
<button id="ot-sdk-btn" class="ot-sdk-show-settings">Cookie Settings</button>
<!-- OneTrust Cookies Settings button end -->Optionally, you can also add a cookie policy list
<!-- OneTrust Cookies List start -->
<div id="ot-sdk-cookie-policy"></div>
<!-- OneTrust Cookies List end -->Web Implementation Details
When a user browses your web site, the OneTrust Web SDK sets a OnetrustActiveGroups variable on the window. This variable is a comma-separated list of Cookie Groups the current user is part of. The value might look like "group 2, group 4".
When the OneTrust integration is enabled, the mParticle SDK checks the value of OnetrustActiveGroups and sets consent state for each mapped purpose. If the mapped Cookie Group ID is listed in OnetrustActiveGroups, mParticle will set the value of consented to true for the corresponding purpose. If the ID is not listed, mParticle sets consented to false.
For example, if your Cookie Groups are mapped as below, and the value of OnetrustActiveGroups is "group 2", mParticle will set consented to true for the “Performance” purpose and false for the “Marketing” purpose.
The mParticle SDK will automatically update consent state if the user changes, or if the value of OnetrustActiveGroups changes.
The mParticle SDK also waits for the OneTrust SDK to fire the OptanonWrapper callback, signaling that OneTrust has loaded and is able to send events. Please make sure this is included in your implementation as OneTrust also requires this.
Before enabling the integration, you must install the OneTrust SDK. This can either be installed via CocoaPods (recommended) or via your OneTrust dashboard under Preference & Consent Management > Cookie Compliance > Integrations > SDKs.
Further instructions can be found at https://developer.onetrust.com/sdk/mobile-apps/ios/getting-started
Note: If you install the SDK manually using artifacts downloaded from OneTrust, you will also need to manually drag the MPKitOneTrust.h and MPKitOneTrust.m files from the kit into your project.
Add the OneTrust SDK to your Podspec file
Add the OneTrust podspec repositories as sources to your application’s Podfile, then add the necessary pods:
target 'Your-App' do
# Required pods
# Specify exact version used in app.onetrust.com
pod 'OneTrust-CMP-XCFramework', 'X.XX.X'
pod 'mParticle-Apple-SDK', '~>8.4.0'
pod 'mParticle-OneTrust', '~>8.0.2'
endRun pod install in the root of your application directory
$> pod install
Downloading dependencies
Installing mParticle-OneTrust 8.0.2 (was 8.0.1)
Generating Pods project
Integrating client project
Pod installation complete! There are 6 dependencies from the Podfile and 5 total pods installed.Import and initialize the OneTrust SDK:
#import <mParticle_Apple_SDK/mParticle.h>
#import <OTPublishersHeadlessSDK/OTPublishersHeadlessSDK-Swift.h>
[[OTPublishersHeadlessSDK shared]
startSDKWithStorageLocation: @"cdn.cookielaw.org"
domainIdentifier: @"XXXXXXXXXXXXXXXXXXXXXXXXX"
languageCode:@"en"
params: sdkParams
completionHandler:^(OTResponse *response) {
// Take any next action
}];iOS Implementation Details
When building your app, OneTrust requires that you implement their OTPublisherHeadlessSDK and either their Banner or Preference Center UI via OTPublishersHeadlessSDK.shared.setupUI and either showPreferenceCenterUI or showBannerUI. This will render the OneTrust UI upon your application’s first load. You may also need to configure a button in your UI to manually trigger these UI function separately. Please consult the OneTrust: Displaying User Interfaces documentation for details.
Upon loading your mobile app, the mParticle SDK will fetch the Consent Mapping defined in your mParticle OneTrust Connection and map these GDPR Consent Purposes with OneTrust Cookie Categories. The SDK will then define NSNotificationCenter Observers for each OneTrust Cookie Category and fetch the current consent state from OneTrust’s servers using OTPublishersHeadlessSDK.shared getConsentStatusForCategory, initializing a user’s session with their current consent state.
When a user interacts with the OneTrust UI, the OTPublishersHeadlessSDK will dispatch an event to the NSNotificationCenter which will then be picked up by the mParticle SDK’s listeners. This will continue to update the consent state any time the user interacts with the OneTrust UI.
Before enabling the integration, you must install the OneTrust SDK. This can either be installed via Maven (recommended) or via your OneTrust dashboard under Preference & Consent Management > Cookie Compliance > Integrations > SDKs.
Add the OneTrust SDK to your settings.gradle file
include ':app', ':OTPublishersHeadlessSDK-release'
include ':mparticle-android-integration-onetrust'Import and initialize the OneTrust SDK
// import OneTrust SDK
import com.onetrust.otpublishers.headless.Public.OTPublishersHeadlessSDK;
// Use OneTrust
OTPublishersHeadlessSDK otPublishersHeadlessSDK = new OTPublishersHeadlessSDK(this);
otPublishersHeadlessSDK.startSDK(domainURL, domainId, languageCode, sdkParams, new OTCallback() {
@Override
public void onSuccess(@NonNull OTResponse otSuccessResponse) {
// Success logging and actions
}
@Override
public void onFailure(@NonNull OTResponse otErrorResponse) {
// Use below method to get errorCode and errorMessage.
int errorCode = otErrorResponse.getResponseCode();
String errorDetails = otErrorResponse.getResponseMessage();
// Use toString() to log complete OT response
Log.i(LOG_TAG, otErrorResponse.toString());
}
});// import OneTrust SDK
import com.onetrust.otpublishers.headless.Public.OTPublishersHeadlessSDK;
// Use OneTrust
val otPublishersHeadlessSDK = OTPublishersHeadlessSDK(this)
otPublishersHeadlessSDK.startSDK(
"cdn.cookielaw.org", // domainURL
"XXXXXXXX-XXXXXXXXXXX-XXXXXXXXX-XXXXXXXXXX", // domainId
"en", // languageCode
null, // sdkParams
object : OTCallback {
override fun onSuccess(otSuccessResponse: OTResponse) {
// Success logging and actions
}
override fun onFailure(otErrorResponse: OTResponse) {
// Use below method to get errorCode and errorMessage.
val errorCode = otErrorResponse.responseCode
val errorDetails = otErrorResponse.responseMessage
Log.i(LOG_TAG, otErrorResponse.toString());
}
})Android Implementation Details
When building your app, OneTrust requires that you implement their OTPublishersHeadlessSDK and either their Banner or Preference Center UI via OTPublishersHeadlessSDK.setupUI and either showPreferenceCenterUI or showBannerUI. This will render the OneTrust modal upon your application’s first load. You may also need to configure a button in your UI to manually trigger these UI function separately. Please consult the OneTrust: Displaying User Interfaces documentation for details.
Upon loading your mobile app, the mParticle SDK will fetch the Consent Mapping defined in your mParticle OneTrust Connection and map these Consent Purposes with OneTrust Cookie Categories. The SDK will then define BroadcastReceiver() Observers for each OneTrust Cookie Category and fetch the current consent state from OneTrust’s servers using OTPublishersHeadlessSDK.getConsentStatusForGroupId, initializing a user’s session with their current consent state.
When a user interracts with the OneTrust modal, the OTPublishersHeadlessSDK will dispatch an event that the mParticle SDK’s BroadcastReceiver() will pick up and update the mParticle Consent State. This will continue to update the consent state any time the user interacts with the OneTrust UI.
Configuring OneTrust in the mParticle Dashboard
To enable the OneTrust integration, configure OneTrust from mParticle’s integrations directory and connect it to your input. In the Connection Settings, you need to map your OneTrust Cookie Group IDs and your OneTrust Vendor IDs for each type of Vendor (IAB, Google, and General) to your mParticle GDPR consent purposes.
The ID of each of your Cookie Groups can be found in the OneTrust dashboard under Preference & Consent Management > Cookie Compliance > Categorizations > Categories.
To retrieve your vendor Ids, visit https://app.onetrust.com/cookies/vendors/list. The initial page will show the ID for your General Vendors on the main page (these are user editable). Click on IAB Vendor and filter the list there for both IAB and Google Vendors.
In this example, you can see the 4 sections for mapping your mParticle consent purposes to the corresponding consent mapping in OneTrust. Purpose Consent Mapping is for your category or cookie consent groups while the other three sections refer to the three different types of vendor consent groups in OneTrust.
Connection Settings
| Setting Name | Data Type | Description |
|---|---|---|
| Purpose Consent Mapping | string |
Mapping of your mParticle GDPR consent purposes to OneTrust consent groups. |
| IAB Vendor Consent Mapping | string |
Mapping of your mParticle consent purposes to OneTrust IAB vendor consent groups. |
| Google Vendor Consent Mapping | string |
Mapping of your mParticle consent purposes to OneTrust Google consent groups. |
| General Vendor Consent Mapping | string |
Mapping of your mParticle consent purposes to OneTrust general vendor consent groups. |
Mapping Consent States
The mParticle OneTrust integration supports both GDPR and CCPA consent states transparently. Currently, any OneTrust Cookie Group that is mapped to a consent purpose of data_sale_opt_in will be automatically assigned a CCPA consent state. All other consent purposes are mapped as GDPR.
To learn more about GDPR and CCPA consent purposes, see Data Privacy Controls.
- Last Updated: November 15, 2024