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Paytronix is the leading provider of Digital Customer Engagement Solutions for restaurants, convenience stores, and retailers who seek to develop lasting relationships with their guests. For over 20 years, Paytronix has grown its Guest Engagement Platform to seamlessly incorporate individual components of digital customer engagement into a single, robust platform. This enables Paytronix clients to deliver consistent experiences, sophisticated campaigns by segments, and tailored 1:1 messaging. Today, over 1,800 brands rely on Paytronix to help them better engage their guests and create stronger brand preferences. With this integration, you can ingest customer events from Paytronix into mParticle for activation.
Paytronix can map loyalty card number and Paytronix account ID to different identity types within mParticle. The default supported identities can be found below.
Paytronix will send the following events to mParticle as Custom Events of type Transaction. Details on the events sent by Paytronix and the possible attributes within those events can be found below.
| Event | Description |
|---|---|
| Add/Redeem | Guest accrues and/or spends points. |
| Loyalty Registration | Guest signs up for loyalty account. |
| POS Activity | When a guest performs a function at the POS. |
| Identify Customer | Loyalty guest is identified. |
| Web Registration | Loyalty registration occurred on guest website. |
| Referral | Guest refers a contact. |
| Check-In | Guest checks in. |
| Recharge Value | Guest adds value to their stored value account. |
| Survey Completion | Guest completes survey. |
| Session Concluded | Event raised when user session is completed |
| Custom Control Group | Event raised when campaign is activated with a control group. |
| System Control Group | Event raised when campaign is activated with a control group. |
| Custom & Journey Control Group (Journeys) | Event raised when a Journey Campaign is activated with a control group. |
| System Control Group (Journeys) | Event raised when a Journey Campaign is activated with a control group. |
When available, Paytronix will include the following user attributes with the event payload.
| User Attribute | Description |
|---|---|
| firstName | User first name |
| lastName | User last name |
| printedCardNumber | Loyalty card number |
| emailOptIn | Email Opt-In Status |
| storeName | Store name of purchasing site |
| storeCode | Paytronix store code of purchasing site |
| storeLatitude | Purchasing site latitude |
| storeLongitude | Purchasing site longitude |
| storeCity | Purchasing site city |
| storePostalCode | Purchasing site zip code |
| storeState | Purchasing site state |
| storeCountry | Purchasing site country |
| transactionalWalletInfo | A list of wallet balances affected in this particular transaction. This includes the name, wallet code, balance, and change amount for the wallet. |